Radio Broadcast (May 1929-Apr 1930)

RADIO BROADCAST. of battery sets, with one exception. In New York, Philadelphia, Chicago, and the District of Columbia battery sets still find a good market. This may be accounted for by the fact that these cities are the stamping grounds of gyp dealers selling obsolete sets, and also because these large cities contain many homes supplied with direct current and houses in old sections which have never been wired. A study of the sales for the fourth quarter of 1928 will show sales managers, those states where battery sets are still holding their own as well as the states where they are losing ground. The survey showed an average increase of 3 per cent, in a.c. sets over battery sets for the last quarter compared with the entire year. The following states showed less than a 3 per cent, increase: DEALERS STOCK ON HAND The following states showed the greatest increases: Arizona 12% Idaho 7% Kansas < /o Maryland 8% New Mexico 7% North Dakota 8% Ohio 7% Oklahoma 9% Pennsylvania 8% Vermont 9% Virginia 13% Wyoming 8% January 1,1928 January 1,1929 These charts show the extent to which the a.coperated receiver has replaced the battery set on the shelves of the average radio dealer during the year of 1928. Alabama California Colorado District of Columbia Kentucky Louisiana Maine Missouri Nevada North Carolina Oregon Tennessee Texas Utah The intelligent progressive dealer will not lose sight of the fact that regardless of his locality he is bound to pass up some good prospects if he does not have a supply of good battery sets. In addition to those radio users who are still unconvinced that the a.c. sets gives them as good, or better reception, there will always be an important number of homes not equipped to use a.c.-operated radio receivers. Sales managers, using these figures as a basis, should make careful studies of their territories to determine those localities where battery sets must be sold, if radios are to be sold at all, regardless of the improvements or popularity of a.c. receivers. Sales By States (Grouped according to sales for entire year of 1928) GROUP A OVER 90% A. C. District of Columbia Utah California Louisiana Alabama New Jersey Illinois Oregon group B — 80% to 89% A. Arkansas Connecticut Maine Florida Massachusetts Pennsylvania Rhode Island Tennessee Georgia Texas Colorado Indiana South Carolina Washington Nevada Ohio West Virginia Delaware Entire Year, 1928 4th Quarter , 1928 Battery A. C. Battery A. C. SETS 4% 96% 3% 97% 4% 96% 3% 97% 5% 95% 4% 96% 8% 92% 6% 94% 9% 91% 7% 93% 9% 91% 6% 94% 10% 90% 8% 92% 10% 90% 9% 91% C. SETS 11% 89% 5% 95% 11% 89% 8% 92% 11% 89% 10% 90% 12% 88% 8% 92% 12% 88% 8% 92% 12% 88% 4% 96% 12% 88% 3% 97% 12% 88% 12% 88% 13% 87% 9% 91% 13% 87% 12% 88% 14% 86% 13% 87% 14% 86% U% 89% 14% 86% 9% 91% 14% 86% 9% 91% 15% 85% 15% 85% 15% 85% 8% 92% 15% 85% 12% 88' ; 16% 84% 10% 90% Entire Year, 1928 Mississippi New Hampshire New York Kentucky Michigan Maryland Missouri North Carolina Wisconsin 70% to 79% a. GROUP < Vermont Virginia Arizona Idaho Minnesota New Mexico Oklahoma Iowa Wyoming group d — 60 to 69% a. Nebraska Montana Kansas GROUP E LESS THAN 60% A. C. SETS North Dakota 43% South Dakota 49% Battery 16% 16% 16% 17% 17% 18% 18% 19% 19% C. SETS 21% 23% 26% 26% 27% 29% 29% 30% 30% SETS 32% 34% 35% A. C. 84% 84% 84% 83% 83% 82% 82% 81% 81% 79% 77% 74% 74% 73% 71% 71% 70% 70% 68% 66% 65% 57% 51% 4th Quarter, 1928 Battery 13% 13% 12% 15% 11% 10% 17% 17% 14% 12% 10% 4% 19% 22% 20% 24% 22% 26% 88% 28% 35% 46% A. C. 87% 87% 88% 85% 89% 90% 83% 83% 88% 90% 96% 81% 81% 78% 80% 76% 78% 74% 72% 72% 65% 54% BATTERY VS. A.C. SET SALES FOR 1927 AND 1928 1927 1928 Last quarter 1928 Of the total radio receivers sold during the years of 1927 and 1928, and during the last quarter of 1928, these charts show what part of that number is represented by the sale of a.c.-operated receivers. It is interesting to note that even in the last quarter of 1928 the sale of a.c. sets is continuing to increase over the sale of battery sets. • JULY • 1929 • 143 -3