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SAVING
THE SUMMER
SLUMP
1
pN the past the radio trade as a whole has been A content to sit by idly in the summer and allow sales to follow their natural course, chiefly because it was not believed that busiI ness could be good during the hot months. .„„jf This year, however, Duane Wanamaker, advertising manager of the Grigsby-Grunow Corporation, decided that, as far as his products were concerned, he had to ward off the summer slump in radio. The plan which was followed included a window trimming contest with district and national prizes in which all Majestic dealers were invited to participate and an extensive national advertising campaign urging the public to watch the windows of Majestic dealers during "National Majestic Week." The nature of the advertising campaign was such that it was of decided advantage to all dealers to cooperate, and, as a result, more than 4000 dealers submitted photographs of their windows to the judges of the contest.
The three windows which won the highest national prizes are pictured at the top of this page. The first prize winner is an especially interesting window, although the most important feature — motion — does not show in the picture. The loud speaker was removed from the set which was exhibited and in the loud speaker opening was placed a piece of ground glass. A small projector inside the set threw a moving picture on the glass.
A DoubleBarreled Advertising Campaign Tying in With a Nationwide Dealer Window Trimming Contest is the Plan Followed by One Manufacturer in Boosting Radio Sales in Summer
(Right) Gray, Trimble & Smith Electric Co . , Bloomington, III., receive honorable mention for "T7ie World in Your Home." (Beloiv left) A consolation prise was awarded to the Maynard Music Store, Salisbury, IV. C, for "The Most Humble Home Can Afford a Majestic Radio.*'' [Beloiv right) This modernistic impression of "A Cosy Spot in Springtime" by the Poiver Furniture Co., Portland, Ore., received honorable mention.
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