Radio Broadcast (May 1929-Apr 1930)

TESTED SALES IDEAS These Pages Will Serve Each Month as a Clearing House For Merchandising Ideas of Proved Value Which May Be Presented in a Consise Form. This New Department of Radio Broadcast Is one Which Every Dealer Will Find of Definite Value in Making His Business Pay Cooperative Dealer Broadcasting St. Louis Atwater-Kent dealers, in conjunction with their local distributor, the Brown and Hall Supply Company, have begun a local program of broadcasting over kmox and wil. Programs last fifteen minutes, are primarily musical, and will extend over a fifteen-week period. Each dealer participating — and there are more than seventy-five — receives mention in one of the programs as joint sponsor. Twice during each program, an Atwater-Kent dealer's contest is announced with a new console model as the prize. Listeners are advised that to enter the contest and to be eligible for the prize, an entry card must be secured from their nearest dealer. Newspaper advertisements, containing a directory of dealers, are published during the run of the program. Listeners entering the contest learn that the winner of the essay contest describing what they think of the new Atwater-Kent screen-grid set will receive the prize console set. Each dealer compiles a mailing list from names of entrants in the contest, and a circular letter is sent to each entrant with which is enclosed five cards with the request that they be distributed among friends. Sell Your Golf Clubs Receivers An Edison dealer in Richmond, Va., sold the Westwood Golf Club in Richmond a new set, after cooperating in competitive trials. This club, one of the most popular of the public courses in the city of Richmond, reports that members now spend more time in the club house than ever before because of the use of the radio. After the set had been installed only a week, the dealer secured two five prospects and several others are in the offing. Many clubs are already radioequipped, but many bought sets in the heyday of battery operation and are in the market for a new set with the convenience and improved operation now possible. Sales to or ganizations of this sort usually represent cash transactions, a pleasant thing to most dealers, but their greatest advantage is that the set they have sold is a continual advertisement of itself before a group of men whose buying power is frequently as high as any in the community. Striking Window Demonstration To show the dependability of the Fada receiver, we put a Model 10 on life test in our window, with suitable placards announcing the details to those who pass by. We have run this operating test considerably over 6000 hours, which as a marathon, makes Mr. Pyle's bunion derby look like a 100yard dash. The set is still going strong without sign of set or tube failure. — Carl Zeitler, Zeitler Piano Company, Chicago, Illinois. Advertising Value of Good Delivery Trucks Some type of automobile or truck is essential to the radio dealer's equipment. Usually, this important item is selected haphazardly without a careful consideration of its utility and advertising value. The type of delivery car best suited to the needs of the radio dealer is the sedan-delivery car. It resembles in appearance a standard two-door sedan or coach, with the exception that the side windows are replaced by solid panels. In the rear of the body, there is a wide door, making the interior easily accessible. At present, this type of body is available from both Ford and Chevrolet as a stock model. This type of vehicle has definite advantages not found in any other type of car which the radio dealer may be using. First is utility. The rear door and substantial body, as well as easy-riding qualities make the transportation of consoles and other heavy radio equipment possible without incon .'{:{(> • • O C T O B E R 1 9 2 9 •