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-KADIO BROADCAST ADVEKT1SJSK
"Well Build Our Business On These Four Points"
Says E. A. TRACE Y, Vice-President in Charge of Sales
TODAY these four statements are but statements. It is in our own strict adherence to them that weexpect to win, in record time, the enthusiastic confidence of every jobber and retailer in America.
TV^OST new companies herald their formation with a blare of trumpets. Their announcements are filled with boastings and bombast. Claims of future policies and practices are quickly made, and often as quickly forgotten.
It will not be our policy to indulge in any such loose talk and idle promising. But we do feel that the radio trade will be interested at this time in a brief statement dealing with the broad general policies upon which the National Union Radio Corporation will conduct its business.
FIRST : A fair profit to both jobbers and retailers. Dealers and jobbers will each receive a fair profit in the sale of all National Union tubes. Our prices and discounts will take into consideration the necessity for costly, though often unwarranted, service on even tubes of the finest possible quality.
SECOND: Sensible Guarantees. Loose guarantees are profitable to no one. Any excess of free replacements reduces tube sales and hence tube profits.
The National Union Radio Corporation will introduce a standard form of guarantee. This guarantee will give the consumer complete protection against manufacturing or material defects.
THIRD: Quick Service. Quick turnover is one of the major contributing factors to long profits. Only through prompt deliveries and rapid service is quick turnover made possible. To guarantee the utmost service,
National Union will establish at strategic points throughout the United States complete stores of tubes of all types, ready for instant delivery.
FOURTH : The Best Tubes Science Can Devise. Mediocre tubes have been the curse of the radio industry. We are pointing our engineering facilities towards the production of only the finest tubes that can be made. Soon definite proof will be available of the high type of product manufactured by us.
National Union has adopted a unique organization set up to guarantee a consistently perfect product. The final inspection engineer, instead of answering to the production department, will answer only to the sales department, hence the sales department which serves as a contact with the trade will have final responsibility for the quality of each tube they sell.
400 Madison Avenue New York
NATIONAL UNION RADIO CORPORATION
• NOVEMBER 1929 •
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