Radio daily (Apr-June 1937)

Thursday. AprU 1. 1937 RADIO DAILY s WITH THE ^ By ADELE ALLERHAND — nOSA PONSELLE neqatived a handsome radio offer in favor of domesticily with her husband in Baltimore .... Helen Jepson, her two-year-old baby girl and the white rabbit La Jepson carries at concerts, all posed for NBC stills t'other day Loretta Clemens' illness was the reason for a permanent sub being called in ... . Boswelliana .... Connie will defy Greeley and come East .... Vet will fly South from Canada with the new baby .... They'll converge at the LloydBoswell farm to visit with Martha in June Edward MacHarg, the Casa Lcma ork road manager, has said "I do" to Leone Sedall, Miss Chicago of 1933 Aurelia Colomo, recently of the Rainbow Room, being flicker-tested with the connivance of Rockwell-O'Keefe .... Lannie Ross' step-daughter is a personable demoiselle of 16....Celia Branz of Continental Varieties (her husband's Joseph Stopak, NBC concert master) has reason to think the Chief Executive's her only competition .... The News failed to mention her only once, during the election .... T T Yvette Rugel, warbler, to guestar on Sid Gary's Howard Clothes broadcasts all week. . . .She's just completed sixteenth tour oj Europe ... .Arnold Reuben says the most common femme air solecisms are ideel for ideal, idyut for idiot and munce for months. . . .A new program will feature Martin White, Sun-Se Swim Suit designer in a series of interviews with radio stars who are bathing suit possibilities NBC will call in the "Pied Piper" if the influx of singing mice isn't halted .... Their search for the gifted rodents proved too successful, with 14 in the Chicago ojjice alone. . . .And now we have Jessica Dragonette buying six negligees at one time at Hattie Carnegie's . . . .all because of the Fashion Academy award.... ▼ T Marjorie Hillis of "Live Alone and Like It" fame to be interviewed by Ida Bailey Allen today .... Claudine Macdonald, NBC program supervisor, to hold terpsichorean pow-wow with Alexandra Danilova, prima ballerina of the Ballet Russe, in a special broadcast on April 9 Whose were those embattled voices raised in the studio during "Streamliners" airing t'other day? .... Marjorie Kennedy, formerly of the Mutual program department, has been transferred to the Mutual press department and will be associated with Lester Gottlieb I^ADie PEI3/€NALITIEi^ • No. 20 m the Series of Who's Who in the Industry • JOHN SHEPARD 3RD, president of The Yankee and the Colonial networks and founder of Boston's oldest station, WNAC, dominates the New England radio field and is one of the pioneers and "Big Men" of radio throughout the country. Bom in Boston, March 19, 1886, is a member of a family long prominent as merchants in Boston and Providence. Shortly after the close of the Civil War in 1865, John Shepard Sr. founded the Shepard Stores, in which young John was to learn business — from floor manager to vice-president. True to Yankee traditions, the motto of the Shepard family was that to be able to command one must be able to obey. In the infancy of radio, young Shepard, as many other tired business men, turned to the toy, radio, for relaxation — but unlike many others, John Shepard 3rd turned his hobby into one of the greatest business enterprises in New England. On July 31, 1922, WNAC located in the Shepard Stores in Boston — John's hobby — went on the air and has been on ever since. From the beginning John Shepard 3rd has shown foresight in taking advantage at an early stage of various improvements in broadcasting technique. He has led the field in many important developments. Many a man younger than he would retire on his laurels, but not John Shepard. He is made of a different stuff. Keener than ever before, he keeps as regular office hours as the humblest of his employees. He realizes the importance of little things and this characteristic is reflected throughout the entire Yankee network. He knows his business from A to Z. He rode a hobby to lame CCCIiCSTCASMUSIC REX CHANDLER and Ork will offer a novel arrangement of "The Parade of the Wooden Soldiers" and a Western medley of "Pony Boy," "Cheyenne," "Ragtime Cowboy Joe" and other time-honored favorites in modern dress on the "Universal Rhythm" program over the NBCBlue tomorrow. WQXR will feature Russian music through the iiionth of April with selections from Gliyika, its earliest exponent, to some by Szostakowicz, its most recent one, spotted at intervals on its 5-5:30 and 7-8 p.m. programs. Billy Allen, who vocalizes with the Louis Katzman Band Thursdays at 3:30, has made some Warner shorts; and is contracted to one of the large networks since last year. An original spiritual, words and music penned by George Dixon, will be heard on the Mason and Dixon program over WMC.4, April 6 at 10:45 a.m. Endorsed by H. T. Burleigh, negro composer and arranger of spirituals, "Steal Away and Pray" was written exclusively for Bob Mason, vocalizing member of the team. Paul Whiteman's Orchestra, soon to be aired over the MBS really comprises three orchestras, not one. The Whiteman musical aggregation is so ensembled and integrated that it is a dance ork, a concert ork, and a swing unit, with the Three T's, consisting of Charles Teagarden, Jack Teagarden and Frank Trumbauer, heading the "Swing Wing." A Silver Jubilee Concert by the San Francisco Symphony Orchestra, a gift of the city's Art Commission to the people of San Francisco, will be aired in part over a coast-to-coast NBC-Blue network, Sunday, April 4, between 3:00 and 4:00 p.m. Soloists will be Charlotte Boerner, soprano and Douglas Beattie, bass-baritone. Pierre Monteux, internationally fatuous French batonist, will direct the orchestra, which celebrates the 25th year of its existence. Ralph Kirbery, the NBC Dream Singer, has just contracted to make ten disks for Irving Mills new recording company. He will be accompanied by Lou Raderman's Ork. Anice Ives, originator of the Everywoman's Club of the Air and conductor of that program, is responsible for special arrangements played by the Ivettes, string trio heard on her shows. NBC brings Frank Black's String Symphony back to the air in recitals of familiar and seldom-heard classics from the musical literature for strings alone. Airings will take place on Wednesdays, beginning April 7, 9:00-10:00 p.m. over the NBC-Blue. Orchestra consists of 40 men. Lennie Hayton and Ork succeed Leon Belasco at the New Yorker on April 8. ^ P. c. c. ^ ACTIVITIES APPLICATIONS RECEIVED Hampden-Hampshire Corp., Holyoke, Mas3. CP for new stations. 1240 kc, 1 Kw., unlimited. Juan Piza, Puerto Rico. Reinstatement cf CP for new relay station. 1622, 2058, 2150, 2790 kc, 50 watts. Columbia Broadcasting System, N. Y. CP for new television station. 42000, 56000, 60000, 86000 kc, 7500 watts. WCAU, Philadelphia. CP for new relay taticn. 31100, 34600, 37600, 40600 kc, 'A watt. WAVE. Louisville. CP for new high frequency station. 31100, 34600, 37600, 40600 kc 50 watts. WAVE, Louisville. CP for new high freivercy -tation. 31100, 34600, 37600, 40600 'c, 2 watts. WFIL. Philadelphia. Auth. to transfer control cf Corp. to Lit Brothers, 4100 shares common stock. WFIL, Philadelphia. Auth. to transfer c ntrol of corp. to Strawbridge and Clothier, "526 shares common stock. APPLICATION RETURNED Staunton Leader Publishing Co.. Inc., S'aunton, Va. CP for new station. 620 kc, 500 watts, daytime. HEARINGS SCHEDULED April 9: Twin City Broadcasting Corp., ' ongview. Wash. CP for new station. 780 kc, 250 watts, daytime. Edgar L. Bill, Peoria. 111. CP for new itation. 1040 kc, 250 watts, daytime. Asheviile Daily News. Asheville, N. C. CP for new station. 1370 kc, 100 watts, unlimited. April 29: Robert Raymond McCulla, Oak Park, 111. CP for new station. 1500 kc, 100 watts, daytime. May 7: W. E. Whitmore, Hobbs, N. M. CP for new station. 1500 kc, 100 watts, daytime. WEAN, Providence. CP to increase power. 780 kc, 1 Kw., 5 Kw. LS., unlimited, Warner & Tamble Radio Service. Memphis. CP for new special station. 2558 kc. 25 watts, unlimited. Dr. Wm. S. Jacobs Broadcasting Co., Houston. CP for new station. 1220 kc, 1 Kw., unlimited. Hamlin Making a Short Movie Stuart Hamlin, whose hillbilly singers and players have been on from two to four Los Angeles stations continuously for the past seven years, has started making a movie with an all radio cast. Some months ago, Stuart dug up "The Martins and the Coys" from the oldtime tunes, has had from 100 to 150 requests a week for it. Now, he's dramatising it for a two reeler which he will send out place of personal appearances. CNE MINUTE INTERVIEW EMERY DEUTSCH "I wrote 'Tlay, Fiddle, Play" four years ago because I play the fiddle and I love strings. Nevertheless when I decided to organize a dance band for the first lime in my career I determined not to have violins, in order not to detract from the brass effects. My band, consisting of ten men and myself, has two trombones and a mellophone. which are used In a sustained manner, making mine o low timbre band."