Radio daily (Apr-June 1937)

:RADIO DAILY: Thursday, April 1, 1937 NEW BUSINESS Signed by Stations WBAX. Wilkes-Barre Macfadden Publications, two quarter hours weekly; Penna. Wholesale Drug Co., daily spots and three fiveminutes per week; Standard Tru Age Beer, spots, 52 weeks; Schainucks, Inc. (clothing), five-minute daily news; P. J. Ritter Co. "Romance of Ketchup", 5 minutes daily, 26 weeks; Boston Store, 3 spots daily, 52 weeks; Spa Restaurant, 30-minute weekly kiddie show, 13 weeks; Lava Soap, 8 spots weekly, 13 weeks; Home Utilities Co., Amateur Announcers Contest, half-hour Sundays, 26 weeks, plus daily spot; Scheuer Baking Co., 3 spots daily, 26 weeks, and daily di.sk "Freshest Thing in Town", 26 weeks. WEAL, Baltimore Gunther Brewing Co.. Inc., 15minute sport periods by Don Riley, daily; C. M. Athey Paint Co., Baltimore & Ohio Glee Club, 15-minute program weekly, also fed to WMAL, Washington. WOR, Newark United Drug, beginning April 27, five 15-minute disk spots for one week, 8:45-9 a.m., through Street & Finney Inc.; Drums (cleaning process) , three 5-minute spot shows a week for 13 weeks beginning April 5, Monday, Wednesday and Friday, 8:208:25 a.m., "Merry Melodies" disks, through C. C. Winningham. WNEW. New York Slater's, Inc. (furniture), three-aweek series for 52 weeks, Monday, Wednesday and Friday, 9:15-9:30 a.m., featuring Jack Feeney, tenor, and Freddie Rich, pianist; The "Walkathon", Brooklyn Ice Palace, series of spot announcements, 6 days a week, indefinitely, on "Milkman's Matinee". A. B. Schillin is the agency in both cases. KFVD. Los Angeles Hiltons (clothing), hour and a half nightly, featuring hillbilly show headed by Howard Gray. KMPC. Los Angeles Dr. Cowen (dentist), 12 time signals daily, one year, through Allied Advertising Agencies. KEHE, Los Angeles Dr. Jayne's Vermifuge, Thursday morning 15-minute commentator program with Tom Wallace, through Carter Thompson, New York, with eastern Hearst chain offices. Same account over the Orange network's seven stations. Four Radio Comics Meet Four ol ladios highest powered comics met each other for the first lime after Monday night's Lux show in Los Angeles when Jack Benny and Mary Livingstone went back stage to meet Georgie Burns and Gracie Allen, guest stars in "Dulcy." Cecil B. DeMille did the m.c.-ing, introducing them all round. mm IN mw JIMMY F IDLER Procter & Gamble Co. iDrene) NBC Red network, Tuesdays. 10:30-10:45 p.m. H. W. Kastcr & Sons Advertising Co., Chicago WIDE INTEREST HOLLYWOOD GOSSIP IN GOOD SENDOFF UNDER NEW SPONSOR Program continues along the same lines as when under the sponsorship of Ludens; gossip about Hollywood and its people. Fidler claims he has been around the movie lots for 20 years, which is a long-time for anyone in the movie business. P. & G. at the start of the program warns listeners that sponsor has no control over Fidler's comments. Last season some of the movie people filed protest with Luden's and the FCC over some of Fidler's stuff, but nothing came of it. Program caught (March 30) was sure-fire mass entertainment. Fidler's microphone voice is good and there is no straining to hear his words. Choice bits on program included an open letter to Martha Raye which chided her for being "small time" and breaking an engagement with a feature writer from Collier's magazine. Fidler also tipped off the radio audience that all movie fan magazine stories are censored by the stars beture pre-views the pace is fast. If a ture pre-views the pace is fact. If a movie is terrible, he says so. Fidler might add when these pictures will be released. Present style does not offer any clue as to when to expect to see picture mentioned, or maybe it has been released already. Safe bet that P. & G. will start a contest on this program, which will garner the Drene labels by the millions. MINNEAPOLIS Cedric Adams, Minneapolis Star columnist and radio comentator, taking Ed Abbott, WCCO announcer, and going on tour of stick theaters with burlesque news broadcasts. Covering entire state. Joe Ferris, Tribune newshawk, on WTCN with 11 p.m. news program, The Ferris Wheel. Ferris uses late news reports, and also gossip anent local big names. Hal Parkes, formerly of WBBM and CBS in Chicago, has joined the Minneapolis Star radio department in charge of all news programs and doing announcing. Star has tieup with WCCO. Winthrop Orr, WCCO production man, has left to become Chicago production chief for NBC. JACK NORWORTH Suslaininy NBC-Blue Netivork, Tuesdays, 8-0,30 /J.//1. CHEERFUL BATCH OF FOOLERY AND MUSiC WITH NORWORTH EXCELLING AS M. C. The veteran trouper Jack Norworth brings a likable personality and a smooth style of emceeing in this new program revolving around birthdays. The natal day subject is not taken with entire seriousness, but rather is gagged up, with a variety of stooges helping him to promote the foolery about folks whose birthday falls on the day of the broadcast. A file of dates is supposed to be handy, and from it art; pulled the names, which may as likely be somebody's barber as a famous personage. Then comes a bit of byplay to fit the occasion. Among discoveries on the initial (March 30) broadcast was the fact that "Shine On, Harvest Moon," was copyrighted by Norworth on March 30, 1907. Norworth sang this number, as well as some others, and there was additional music, foolery and bits of philosophy, all amiably engineered by Norworth. "DIXIE DEMONS " With Kay St. Germaine Refriuci ation & Air Conditioning Institute WCAE-Mutual, Tuesday. 7:4.S-B p.m. SNAPPY LITTLE PROGRAM OF INSTRUMENTAL AND VOCAL SELECTIONS. Thougli the personnel of this program is limited, the entertainment provided is bright and lively. The Dixie Demons, an instrumental group, knock out some very tuneful selections, while Kay St. Germaine vocalizes pleasingly. The numbers oflered in the initial program were of a past vintage, including "After You've Gone," "There Goes My Attraction,' "Toot, Toot, Tootsie, Goodbye," and others, but they were delivered with a freshness that made them acceptable. ST. LOUIS Ray Schmidt, KWK roving sports announcer, has left Florida for San Antonio. Jim Burke, KWK's chief engineer, is with him. Basis Street Blues troupe from New Orleans, composed of Linda Raye, Jack Bordeaux and Bill Wassum, have left KWK after two years. Frank Eschen, KSD's special events and sports announcer, opens a new daily program April 5. sponsored by Axton-Fisher Tobacco. Jim Bannon will do the commercials. Delmar Fowler, former chief engineer of KWK, died recently. "Junior Parade", started four weeks ago by C. G. Renier, program director, has gone over big on KMOX, getting some 1,500 letters weekly. commERTs On Current Programs At Random . . .Al Jolson s last program ^CBS, Tues., 8:30 p.m.) perked up another peg and looks headed to come into its own. Jolson was in grand form, vocally and in a dramatic bit. Parkyakarkus scored in some of his besl comedy to date on this show. ...Ben Bernie, with the assistance of Georgi Olsen's orchestra and Frank Parker, sent up another swell show from Florida (NBC-Blue, Tues., 9 p.m.) ...Jack Oakie's program (CBS, Tues., 9:30 p.m.) was as undistinguished as it has been for weeks, except for the guest star, Pat O'Brien Seems incredible that an important program could be permitted to run along in a rut week after week without anything being done about it. . Kay Parsons, who has been singing cidtinie songs over WNEW these past several nights, has a voice and personality and ample potentialities. .... Charles Butterworth's comedy again was the highlight of the Fred Astaire show (NBC-Red, Tues., 9:30 p.m.). . . Wayne King's music (NBC-Rcd, Tues.. 8:30 p.m.) continues to be the most rhythmically soothing melody on the air. "Husbands and Wives" (NBCBlue, Tues., 9:30 p.m.) had anothei good batch of homely fun. Miciiael Mell's Orchestra playing at the Top Hat in Union Hill, N. J., ind remoting via WNEW, is a peppy and tuneful aggregation. Roy Shields Revue, out of NBC's Chicago studios (Tues., 10 p.m. EST) is always a very relax-able hall hour, with the singing of Vivian Delia Chiesa among its most enjoyable bits. ... A belated tribute — Jack Arthur's singing of the "Figaro" number on last Sunday's "Echoes of New York Town" (NBC-Blue, 6 p.m.) was a standout. SEATTLE James Hatfield has been named chief engineer of KIRO. Henry Norton, formerly at KTAR, Phoenix, Ariz., is now with the continuity staff at KIRO. KMO, Tacoma, of which Carl E. Haymond, formerly of Seattle's KFOA, is president, had gala ceremonies in connection with dedicating its new $40,000 transmitter and power increase to 1,000 watts. Margaret Gray, former KOL and KOMO staff pianist, now has her own piano studio in Everett.