Radio daily (Apr-June 1937)

:RADIO DAILY: Friday, April 2, 1937 NEW BUSINESS Signed by Stations WQXR. New York Oxford University Press, haK-hour weekly, to promote sale of "A Book of the Symphony"; Gardner Nursery Co., Osage, la., 5-minute disks; Hurok Attractions (Ballet Russe), spot series; Venida Products, renewal, 39 weeks, weather report thrice daily with brief commercial spot. WELL New Haven Famous Frankforts, "Senators of Song", comedy and song, starting April 4 at 1: 15 p.m. WBRY. Waterbury Waterbury Brewing Co., 6 daily UP news flashes through summer. Gives station 16 sponsored UP news periods daily, plus sponsored fashion review and sports roundup. WBNX, New York Long Island Outfitting Co. (clothiers) , 312 announcements in German, Polish and Italian, through Croyden Advertising agency; Ralph W. Merians Shoe Co., 15-minute weekly German musical program, 52 weeks, through Loewy Advertising agency; PoUyanna Shops, six weekly spots, 13 weeks; Rahmeyers, German spots, indefinite period; Angel Luggage Shop, spots; Hans Hansen, renewal, German musical hour, participating. WMT, Cedar Rapids-Waterloo Partial list of business signed since Feb. 1: Wagner Motor, "Five Star Review"; Halligan's, "Halligan's Demitasse"; Tip-Top, "Famous Homes of Famous Americans"; Home Spec, "Over the Transom"; W. C. T. U., "Americans to the Rescue"; Rubber Ind., "A March for Today"; People's Furniture, Armstrong's, People's Grocery, Modern Laundry and Vega Separator, all for "Musical Clock"; Fels Naptha, "Scotty Views the News"; Iowa Soap, "WMT German Band"; B. F. Nelson, "Weather Master"; Wolf Hatchery, "Cornhuskers"; Westcott & Winks, "WMT German Band"; Hall-Ekfelt, "Fireside Phantasy"; Jack Sprat Stores, "Newstime"; Cownie's Furs, "Teela Serenades"; Allied Chicks, "Chick Chats"; Bupane Gas, "Hillbillies" Lettuce Growers, "Magic Kitchen" Dr. Salsbury's Laboratory Program Frankel's, "Style Talk"; Norge, "All Star Varieties"; Washington State Apples, "Magic Kitchen", Kelvinator, "Iowa Speaks"; Easy Washer, "Community Sing". WKBN Gets Pure Oil Series Youngstown — The Pure Oil Co. will sponsor a new quarter hour Man on the Street broadcast over WKBN, with first airing Tuesday, 8:30-8:45 p.m. New production, set for 13 weeks, is called "Pure Oil Man on the Street," conducted by Chuck Seeman, who did similar street show over KTUL of Tulsa, and will be broadcast from front of Paramount theater. Theater tickets will be m wmt IN ^VEW KEN MURRAY with Oswald, Snirley Ross, Lud Gluskin's Orchestra Campbell's (Tomato Juice) CBS Network, Wednesdays, 8:309 p.m., EST. F. Wallace Armstrong WEAK AND HASHY START MADE BY MURRAY AS BURNS AND ALLEN SUCCESSOR. Besides the fact that the comedy routine was patterned along the same lines as the previous series with Ken Murray and Oswald, this new program replacing Burns and Allen made a psychologically bad beginning by spending a good part of the time in gagging about where to find a new idea for the show. Many listeners must have wondered what Murray was doing in the weeks when he should have been working up ideas for his program. So, having no fresh ideas to serve, he started off with an imitation of some Eddie Cantor stuff, then into the verbal groping for new stuff, the usual amusing cross-fire bits in Oswald and his "Oh, Yeah!" were as comical as ever, a little comedy with vocalist Shirley Ross, who was good on the lines too, some by-play on Burns and Allen, and so to the conclusion. For musical interludes, after a brief "I'm Talking Through My Hat" introduction. Miss Ross did a rather extended arrangement of "Sweet is the Word For You", the girl having a very likeable voice, and there was excellent work by Lud Gluskin's orchestra. The apologetic nature of Murray's rehashed comedy material, however, blighted the show. awarded to persons submitting questions usable on program. Freitag Agency of Chicago set deal for Pure Oil, with Hale R. Talbot handling negotiations. Axton-Fisher Series on KXBY Kansas City — Axton-Fisher Tobacco Co., New York (Twenty Grand cigarettes), has signed for a series of quarter-hour sports broadcasts on KXBY, the high-fidelity station here, Mondays through Saturdays, 5:45-6 p.m., beginning April 5. Walt Lochman will do the announcing. McCannErickson Inc., New York, placed the account. WFMD. Frederick, Md. Kelvinator, spots; Sparton Radio Dealers, "Sparton Singers," live show, Sundays 12:45 p.m.; Norge Refrigerators, daily spots and two 15-min. disks weekly. KTSA, San Antonio ^ "Your Children" (Borden's Milk), poetry and organ music, Mondays, Wednesdays and Fridays, 9:45 a.m.; "Arm of the Law" (Bohnet's Bakery) , 7 p.m., Fridays; "Headlines Behind the News" (Hertzberg Jewelry Co.), 9:45 p.m., Sundays; "It Happened To Me" (Service Finance Co.), true story dramatizations, 4: 30 p.m., Sundays, all placed by S. R. "Steve" Wilhelm, head of the Payne Advertising Co.'s radio division. Crystals Renew on KVOO Tulsa — Crazy Water Crystals have signed their second yearly contract for sponsorship of news broadcasts over KVOO. For their first year. Crystals purchased exclusive sponsorship, but now they share the daily news broadcasts with Hales-Mullaley Inc., RCA distributors, and Oklahoma Tire & Supply. WSJS "Street" Series Is Renewed by Sponsor Winston-Salem, N. C— The "Man on the Street" broadcasts, highly successful last fall, have been renewed for the spring and summer months over WSJS by a local drug chain. Broadcasts are handled in an informal and friendly manner by Chief Announcer Johnny Miller, and remoted Monday-Wednesday-Fridays at 12:30 p.m. from in front of one of the sponsor's three outlets. Crowds follow broadcasts to join in the fun and take a chance at winning dollars given for correct answers to questions of general interest. WSJS promotes program by placards in drug stores, featuring different candid camera shots of broadcasts each week, and ads in newspapers. Bigelow-Weavers' two electrically transcribed features, "Hollywood Room Recipes" and "Blubber Bergman," are running twice weekly each for the next 13 weeks over WSJS for two large furniture companies. Kelly Takes Over Tucker-Kelly Tucker-Kelly and Associates, public relations and publicity firm, has been dissolved, and the business has been taken over by John Kelly, formerly director of publicity for Batten, Barton, Durstine & Osborn Inc. and prior to that with N. W. Ayer & Son. The present offices at 347 Madison Ave. will be maintained. H. D. Allen will continue in the management of the business, specializing in sales promotion and industrial relations. He was formerly with Curtis Publishing Co. and later account executive for N. W. Ayer & Son. commEiiTS On Current Programs "Portraits in Oil" Radio Division of the WPA puts on some worthwhile dramatic playlets over WHN. The past Wednesday evening, 7:30-8 p.m., there was a skit containing episodes from the life of the noted Italian artist, Leonardo da Vinci. Good writing and earnest acting usually marks these WPA presentations. Nino Martini The "Chesterfield Presents" program of Wednesday evening (CBS, 9 p.m.) was exceptional. Not that this is unusual for the Chesterfield series, but the arrangement of "Casey Jones" by Andre Kostelanetz and the playing of the number by his orchestra gave more than ordinary pleasure. Nino Martini's repertoire of songs was well selected and delivered with fine spirit. At Random .... Last WPA "Professional Parade" (NBC-Blue, 9 p.m.) sounded a bit scrubby. Despite Fred Niblo's affable and cheery emceeing, there is something mournful about the program that makes many true troupers shie away from it. .... Fred Allen put on one of his very funniest sessions over the NBCRed network Wednesday night. There seems to be no end to this ingenuity for comedy concoction — and especially for giving old comedy a new twist. .... Jessica Dragonnette and Charles Kullman were swell in "Naughty Marietta" bits over CBS network Wednesday night. Ruth Brine on Washington Trip Chicago — Ruth Brine, W B B M f e m m e commentator (sponsored) , boarded the first non-stop plane between here and Washington, D. C, yesterday, following her stockyard broadcast for a series of interviews with capitol prominents. She will spend today in the capitol doing stories with Mrs. Franklin D. Roosevelt, Senator Caraway and Federal officials, and will file first hand accounts to WBBM commentators, Truman Bradley, Ken Ellington and Tod Hunter. Miss Brine returns to Chi via nonstop plane to be on hand for her regular Saturday afternoon broadcast. GUEST-ING RUGGIERO RICCI, on Ford Sunday Evening Hour, April 11 (CBS, 9 p.m.). CAPT. BOB BARTLETT, on "Cavalcade of America," April 7 (CBS, 8 p.m.). Eddie Dowling at Advertising Club Luncheon, Thursday (WOR, 1:15 p.m.) .