Radio daily (Apr-June 1937)

2 RADIO DAILY Monday. April 5, 1937 Vol. I, No. 39 Mon., Apr. 5, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher ; Donald M. Mersereau. Treasurer and General Manager ; Chester B. Bahn, Vice-President ; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside of Greater New York, one year. $5 ; foreign, year, 10. Subscriber should remit with order. .'\ddress all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-63.16, 7-6337, 7-6338. Cable address: Filmday, New York. Hollywood, Calif. — Ralph Wilk and Verne Bailey, (A2S Hollywood Blvd. Phone Gr,aiiite 6607. Copyright, 1937, by Radio Daily Corp. All rights reset ved. riNANCIAL (Saturday, April 3) NEW YORK STOCK EXCHANGE High Low Close Am. Tel. & Tel 171 Vz 171 171 Vi + Crosley Radio 233/8 23% 233/8 Gen. Electric 563/4 563/8 565/8 — North American . . 261/4 253/4 257/8 + RCA Common 11 IO3/4 10% — RCA First Pfd 743/4 743/4 743/4 . Stewart Warner . . 185/b IS'/g 18% — Zenith Radio 34 34 34 NEW YORK CURB EXCHANGE Hazeltine Corp I63/4 I63/4 I63/4 — Majestic 43,8 434 4% Nat. Union Radio 3 3 3 Net Chg. l'/4 '/8 Vs V8 '/» Renew Beatrice Lillie Beatrice Lillie, the featured star of the Sterling Products "Broadway Merry-Go-Round" (Dr. Lyons Tooth Powder) program on the NBC-Blue, Wednesdays, 8-8:30 p.m., has been signed for another 13 week run, effective May 5. Air Features Inc. produces the show. New Series for Rodheaver Homer Rodheaver, last heard on the air over the CBS network, will begin a new series of sustaining broadcasts over the New York State Broadcasting System on April 7. Program to be aired Monday, Wednesday and Friday, 6:30-6:45 p.m., will be called "The Hymn Singer." Show will be broadcast over WINS, WABY, WIBX, WMBO, WSAY and WBNY. B 17 j la I 19 I20 j 21 '3, 1 25 I 26 I 27 I Za 22 23 29 30 * THE WEEr IN RADIC * . . . CBS Resumes Tele Activity — — — ^— ^— {Continued from Page \) — April 5 Greetings from Radio Daily ~ to William McGrath Marjorie Whitney stars of the silent era will be heard on a new series scheduled by Mutual sometime this month . . . also one other Coast show of the community sing and comedy type . . . both originating in Don Lee studios . . . Anti-Ascap legislation continues to make itself felt, the annual ASCAP meet resulting in part in a symposium that blamed radio for such troubles. . . . Great Atlantic & Pacific Tea Co. ran afoul of CBS rules against propaganda and talks of controversial nature. A. & P. suddenly scheduled two talks against the chain store legislation proposed in Pennsylvania, and when WCAU and other CBS outlets said they couldn't inject the two long talks, A. & P. plus other chain store outlets took several full page ads in big Pennsy cities reproducing the talks in question and rapping radio for keeping them off the network . . . Dr. Leon Levy of WCAU offered time to both opponents and proponents free, but not on the commercial show. . . . Women's National Radio Committee made their annual award at a luncheon Wednesday at the St. Regis . . . while some sources admit the WNRC does some good . . . considerable fault could also be found with some of their findings . . . and perhaps methods . . . Anyhow, CBS seemed to come out on top. CBS launched its fourth study of listening areas by a free offer, keying each other in order to analyse the particular announcement that resulted in the listener taking pen in hand . . . WLW wire Eastward with sustaining programs etc., seemed to be still held in abeyance, although today was stated as being the day they are to start . . . Department of Commerce figures revealed that in 1935, radio got 15.6 per cent of all advertising . . . Findings of the Joint Committee on Radio Research headed by Paul F. Peter, will probably be reported around June 1 . . . FCC was optimistic over the Havana confab of the InterAmerican Radio Conference. . . . Jack Howard, elected president of Continental Radio, Scripps-Howard subsidiary, and M. H. Aylesworth, former NBC and RCA official, became a member of the board . . . February radio exports increased $545,000 over same period a year ago . . . NBC added three more outlets ... 124 total . . . State of New Jersey considering state owned station. Herschell Hart Resumes Detroit — "Gossip of the Stars," Herschell Hart's chatter about radio people, has resumed on WWJ for its usual summertime sponsor, Star Carpet Cleaning Co., with Hoagy Carmichael's "Star Dust" as the appropriate theme. Hart, radio editor of the Detroit News, and writer of the daily and Sunday column, "Air Gossip," knows most of the stars personally, since he often visits New York and Chicago radio lanes, and thus is able to keep his "gossip" packed with more or less inside stuff. Paul White Married Paul White, director of public affairs for CBS, was married last week to Mrs. Sue Taylor Hammond in Clarendon, W. Va. Couple sail April 14 on the Georgic for London. White will supervise CBS coverage of the coronation while in England. "Harlem Court" Auditioning West Coast Bnrran of TUB RADIO DAILY Los Angeles — "Harlem Night Court," new air show now rehearsing at NBC with Clarence Muse and the Hall Johnson Choir featured, is being auditioned early this week for national sponsorship. James Cook of the Murray EUman-Jack A. Steinberg agency is representing the program. Gilman Airs Press "View San Francisco — Press interview being held today by Don E. Gilman, NBC vice-pres., on tenth anniversary of NBC's western division, will be aired via NBC-Blue at 1 p.m. PST. Seven New Commercials Are Signed by WMCA WMCA sales department set seven new commercials last week, as follows: Alexander's Department Store, "Quizdom Court," half-hour, 12 weeks. Michael Brothers, "Gerald Griffen's Hour," 13 weeks. Madison Personal Loan, 49 spots a week, 52 weeks. Alsop Radio Recording Inc. set deal. Western Growers Protective Ass'n (lettuce), 12 spots daily ending April 7. J. Walter Thompson Co. agency. Emmerson Drug Co. (Bromo-Seltzer), 300 spots over a period of one year. J. Walter Thompson agency. Vick Chemical Co. (Vapo-rub and Vatronol), daily 100 word spots to run until April 8. Morse International Inc. agency. Procter & Gamble (Camay soap), beginning April 27, three days, 20 spots. Pedlar & Ryan Inc. agency. Selena Royle for "Rhythm" Selena Royle, stage star, has joined NBC's Sunday night "Rippling Rhythm Revue," with Frank Parker and Shep Fields. comiRG and GOinc E. C. MILLS, general manager of ASCAP, is back from trip to Minneapolis. JACK LAVIN, manager of Paul Whiteman, is in Chicago preparing for Paul's opening af Drake Hotel. BURT McMURTRIE has gone to Hollywood, joining the Canovas on production for Woodbury show. DR W. E. WEISS, chairman of the board of Sterling Products, and MRS. WEISS, sailed aboard the Conte di Savoia on Saturday for ' Naples. ATHERTON W HOBLER of Benton & Bowles left Friday for Hollywood. CHARLES H MORSE, president of FairbanksMorse Co , also sailed on the Savoia. FULTON DENT, radio director of Frank ■•"resbrey Co., is in Chicago for a week's visit. CHARLES M. KAPLAN, member of WIP sales staff, returned last week from a 9.000 mile vacation trip which took him through California i and Mexico being away three months. VICTOR DALTON, owner of KMTR, Holly I wood, is stopping at the Essex House in New ' York. Will leave for home today. i MLLE. NADIA BOULANGER, head of the ; Department of Composition of the Fontaincbleau School of Music and of the Ecoic Normale, arrives today aboard the Queen Mary. While here, she will conduct a series of broadcast, via NBC on "Masters and Masterpieces ot French Music." H. R. GROSS, chief of WHO's news department, left Omaha on Saturday for a week or ten days in New York, Washington on business for the Central Broadcasting Co. HENRY HEYWARD of Wilson, Powell & Hcyward has gone south for a Florida vacation. Reception to McCosker A reception in honor of Alfred J. McCosker, chairman of Mutual system, will follow Thursday night's initial broadcast of the National Music League's "Music and You" series over WOR-Mutual. Ernest Hutcheson will be guest artist. PHENOMENAL! This Universal Demand for THE SUNDAY PLAYERS 52 half-hour Bible Dramas recorded and ready ... an audition plan that rarely fails . . . two complete programs with complete data $5.00 C.O.D MERTENS AND PRICE, Inc. 1240 South Main Street Los Angeles, California