Radio daily (Apr-June 1937)

Monday, April S, 1937 :RADIO DAILY: MORE CBS PROGRAMS FROM SAN FRANCISCO (Coiiliiined from Piirn' 1) NEW PCCeCAMS-ICCA/ with no provision for audiences beyond small groups in sponsor booths. Transmitter is to be single tower type, 350 feet high, and almost an exact duplicate of the new one in Boston. It will be on the San Francisco side, about two miles South of the bridge ramp, on a projection that will give it 200 degrees of salt water. WROL Biz Up 38.2% During First Quarter Knoxville, Tenn. — Business of WROL for the first quarter of this year shows an increase of 38.2 per cent over the same period of 1936, the station announces. Jack Barry Joining WJSV Philadelphia — Jack Barry resigns from the announcing staff at WIP effective next Saturday to join the Special Events staff of CBS at WJSV, Washington, D. C. New WMCA Variety Show "Merchants in Melody," variety show with Ruth Howard, daughter of Tom Howard, and Roy Campbell's Beau Brummels makes its bow over WMCA at 9:30-9:45 p.m. tomorrow. WWJ Health Service Series WWJ — The Detroit News station, feeling that it has a definite civic duty as an educational force and a moulder of public opinion, is taking a vigorous part in the campaign to stamp out tuberculosis in Detroit. Purposing to make the public aware of conditions which foster tuberculosis, of the need for early treatment, and of the newest methods of science in combatting all diseases, WWJ is producing a series of Wednesday night dramas, entitled "Death Fighters," based on the writings of Paul De Kruif, who personally assisted WWJ's Mel Wissman in the script. These plays, acted by the Detroit News Players under the direction of Wynn Wright, are produced in cooperation with the Detroit Board of Health, and the Wayne County Medical Association. Since the series began requests for script material and production plans have been made on WWJ by a number of large cities. pheus has kept pace with the times, maybe a little ahead of them. Sleeping Habits Sally Woodward, well-known woman commentator for WWJ — The Detroit News, has started a program dealing with the sleeping habits of most of the peoples of the world. Her little talks, sponsored by Progress Bedding Co., are proving that Mor Utility Company Series Columbia, Mo. — Missouri Light & Power Co. is sponsoring six 15-minute dramatic programs a week on KFRU. The programs begin with the origin of light and heat during the cave man era tracing the development of artificial light to the present day. Dave Fredericks, special feature writer of KFRU, is in charge of writing and producing the program. 18 HALf-HOURS WEEKLY FOR ZEKE MANNERS' GANG Zeke Manners and his Gang, now doing 12 half-hour broadcasts weekly via WMCA sponsored by Consolidated Drugs, start a new series today via WNEW in addition to their 12 WMCA shows. This brings the total up to 18 half-hours weekly, a new high in half-hour shows sponsored by one product with one definite act. Manners' airings on WMCA are 10-10:30 a.m. and 2:30-3 p.m. WNEW will also feature them six days per week, 10-10:30 p.m. Catch-as-Catch-Gan Quiz Columbia, Mo. — Clancy Fish, one of KFRU transmitter's engineers, Wallace Mosier, script and continuity writer and George Guyan, program director, got their heads together one day and out of the huddle "CatchAs-Catch-Can" was born. The idea behind this novel program was to provide an interesting as well as educational feature for the listeners. Three members of the staff of KFRU, and a Mystery Man, participate on the program by attempting to catch the others with tricky questions which are suggested by the listeners. The questions range from A to Z, such as "What is the area of the ■United States in square miles?" and Pilot Award to Chesterfield Pilot Radio Weekly award of merit for the outstanding broadcast of the past week has been awarded to the Chesterfield program starring Andre Kostelanetz and Nino Martini. "What animal can see just as well from behind as he can in front?" — the answer to the latter being a "blind horse." The part played by the mystery man is to act as timekeeper and to decide which of the participants answered the question the most correctly. The mystery man remains absolutely silent on the program except for an occasional ringing of the gong to stop the hilarity, and keeps the program running smoothly by gestures. foe (/iOfiCftuU A New Series of Broadcasts April 12. NBC-Red Network Mondays — 8-8:30 P. M. E.S.T. 8:30-7 P. M. P.S.T, GEORGE BURNS and GRACIE ALLEN Direction Lester Hammel William Morris Agency Young & Rubicam Agency