Radio daily (Apr-June 1937)

Record Details:

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Suppose the Normandie (center) were the only boat in this group to carry passengers to Europe. That would be dandy for the French Line. But pretty rough on the other four liners — and on most of the thousands who want to go to Europe every week in the year. As a matter of fact, none of these boats crosses and recrosses the Atlantic just for fun. Each has its following; each has its individual advantages. And each fulfills the purpose for which it was launched. Each carries its passengers to Europe. Suppose people could listen to the radio for only a single hour each day. Or only on alternate Tuesdays. How nice for some programs! But not so good for the public. Actually, there are no ''magic'' hours — or days — in radio. People listen all day long; people respond to radio at every hour of the broadcasting day. The 16 hours-a-day of Columbia programs and the Columbia sponsors who buy time throughout the day — are proof conclusive that there is (luckily) more than one way^ and more than one time, to "get across" on the air! THE COLUMBIA BROADCASTING SYSTEM