Radio daily (Apr-June 1937)

Monday. April 5, 1937 RADIO DAILY 7 AGENCIES COLONEL CHARLES C. KAHLERT, former publisher and vice-president of Dorrance, Sullivan & Co., has been appointed vice-president of Brooke, Smith, French & Dorrance, Inc. advertising agency. Dorrance, Sullivan & Co. was recently absorbed into the latter agency. JOHN J. COLE has resigned as advertising director of National Distillers Products Corp., to take effect as soon as a successor is appointed. His future plans will be announced later. GEORGE MILLER, formerly associated with the Simpers Co., has joined Donovan-Armstrong advertising agency, Philadelphia. M. H. HACKETT, INC., newlyformed advertising agency, has moved into permanent quarters at 9 Rockefeller Center. C. T. WILLIAMS is now handling the radio department of Fuller & Smith & Ross Inc., succeeding George Podeyn who has resigned. Agency handles the American Can-Ben Bernie program on the NBC-Blue network, Tuesdays, 9-9:30 p.m. PAYNE ADVERTISING AGENCY in San Antonio will soon enlarge its radio division, due to increased business. Jack Mitchell has joined the staff as assistant to Steve Wilhelm, director of the radio division. Clubs Plan to Use Radio The Lucky-Feller Inc., a club proposition just organized, with quarters at 135 West 23rd St., plans to use radio nationally to promote the organization. GUESTING GEORGE STONE, comedian, in a return date on Al Pearce's "Watch the Fun Go By," tomorrow (CBS, 9 p.m.). FLORENCE LAKE, film comedienne, and KATHRYN MEISLE, contralto, in addition to VICTOR McLAGLEN, on Kraft Music Hall, April 8 (NBC-Red, 10 p.m.). ELIZABETH LENNOX, ARTHUR CARRON and MITZI MAYFAIR, on Hammerstein Music Hall, tomorrow (CBS, 8 p.m.). FRANK BORZAGE, film director, and COURTNEY RILEY COOPER, author, will be interviewed by Cecil B. DeMille on tonight's Lux Theater between acts of "A Farewell to Arms" (CBS, 9 p.m.). JANE FROMAN and FORD FRICK, on Lanny Ross' "Show Boat," April 8 (NBC-Red, 9 p.m.). "POLICE CALL" Sustaining WNEW, Thursdays. 8:30-8:45 p.m. PROGRAM WITH A "MESSAGE" FAILS TO REALIZE ITS FULL DRAMATIC POSSIBILITIES. "Police Call," which is expected to help cure reckless driving, combat criminals and eliminate juvenile delinquency, failed to impress in its first effort, which had Police Chief Peter J. Siccardi of Bergen County, N. J., relate the case of "Joe Brennan," who, because of wanting to play with his 13-month-old boy while driving, caused the death of the child, marred his wife's beauty, and lost a leg in an auto crash. Surprising for a policeman to have a very pleasant voice, suitable for the particular job set out to do — that of being interviewed to cite an instance for the show. Chief Siccardi answered the questions put to him by the program's conductor, Justin Gilbert, then a musical interlude, followed by a weak attempt to dramatize the actual sequence referred to. Gilbert, announced as a popular young syndicated columnist and magazine editor, gave a rather sappy performance before a microphone as compared to the sparkling personali ty of the Chief. His questions, though apropos, were badly delivered. Program has idea which should be worked on more thoroughly. HOLLACE SHAW Sustaining CBS NetiLwrk. Mondays and Fridays, 7:30-7:45 p.m. FEMME VOCALIST WITH DISTINCTIVE ST-n-E BUT UNDEVELOPED IN MIKE TECHNIQUE. This newcomer has a voice that combines sophistication with gentility, a style that is individual and a nice feel for rhythm, but in her initial programs she seemed to lack the microphone technique necessary to sell her vocal talents. On Friday's program she sang "There's A Lull In My Ijife," "White Horse Inn" and a gavotte from a past decade. The numbers gave a good inkling of a style and versatility that can be developed into something. Smelt Run Special Milwaukee — WTMJ has sent a mobile short wave unit to the Ford and Escanana rivers up in Michigan, 250 miles north, to air the annual smelt run. Russ Winnie will describe. OCCtiCSTCAS -MUSIC At the Rainbow Grill Emery Deutsch and His Orchestra Unusual, Romantic Music CBS Artist Bureau Management Rockwell-O'Keefe, Inc. Radio City, New York and Hollywood EDWIN GILBERT and Alex Fogarty, team recently signed by Columbia Artists Inc., have just finished two new numbers, "Irons in The Fire" and "Kept." Songs will be recorded by Marion Chase for Liberty Music Shops. Also set for the disks are Fairchild and Carroll, piano team. Waxing will begin within the next two weeks. penheiyi and Henry Tobias, who wrote the entire show. Outstanding ditties are "There's Something 'Bout the Weather," "Say It With Your Eyes," "Midnight in Paris' and "The Pigmy Dance." Lee Kelson is the most recent addition to Don Albert's vocalists heard on WHN. Shep Fields' Rippling Rhythm has been imprisoned in a new piano folio just released by Mills, Inc. Twelve popular numbers have been arranged for the piano in the typical Fields manner. Bidii Sayao, Met Opera singer, will vocalize on the Pan American broadcast the Uth of April, 10:15-11, over the NBC-Blue Network. It will be short-waved to South America. Gordic Randall and WGY's house band provided the music for the annual "Widow Fund" ball of the Schenectady Patrolmen's Association. Jack Mills is publishing the score of the "Hollywood Revels of 1937." Words and music are by Dave Op Ted Lewis and his musical aggregation to be heard in a special afternoon broadcast today over WHN directly from the stage of Loew's State Theater where they are currently appearing. Sammy Praeger will be the featured pianist with the Phil Cook "Morning Ahnanac'' series which premieres today via WABC. Hal Kemp and his orchestra, heard Friday 9-9:30 p.m. over CBS for Chesterfield cigarettes, will appear in the following towns this week: tonight, Richmond; tomorrow. Rocky Mount, N. C; Wednesday, Greensboro, N. C; Thursday, Wa.shington. Will return^ to New York on Friday for broadcast. At The Rainbow Room GLEN GRAY and the Casa Loma Orchestra Management Rockwcll-O'Kccfe, Inc. Radio City, N. Y. and Hollywood KSL-Theater Tieup KSL, Salt Lake City, with five major theaters of the Intermountain circuit cooperating, presents a 3 p.m. weekday show, "Movietime on the Air," with Bob Edwards, giving breezy Hollywood chatter tied in with the local theater tieup. Along with the regular theater program, KSL promoted sound trailer to apprize audiences of the feature. Edwards also is used to tie-in on 15-minute transcribed previews on weekly evening spot. Silver Sendoff Stunt In connection with the National Silver Co. program which started yesterday morning on WOR the president of the concern, Philip J. Bernstein, sent out wires to radio editors, inviting them to a "radio breakfast" and to welcome Irving Kaufman the "Silver Spoon Entertainer." Enclosed with each wire was a silver-plated teaspoon, which gave the idea a novel twist, apart from a Sunday a.m. invite to the Astor Hotel for breakfast. Page Ad— Time Table In a classy full-page newspaper ad announcing the "Coronet-on-the-Air" program which started a weekly NBC-Blue network series Friday night, sponsors did something unusual by listing the contents of the program, together with a time table showing exactly when each specialty was scheduled to go on the air. Window Displays Two display windows in the Radio Playhouse of WOOD, Chattanooga, are available to sponsors for the showing of merchandise advertised over the station. Many of the WDOD programs draw standing room crowds to the station's 650-seat playhouse. Potential Listeners Promotion brochure put out by WQXR. giving 8.975.340 listeners in the Greater New York and nearby areas, charted this total as the potential audience. Station did not mean to claim it had every one of these listeners, as inadvertently reported. 'BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTES WJZ-10 P. M. E.S.T.— Friday NBC Network Dir.: A. & S. LYONS, Inc.