Radio daily (Apr-June 1937)

Tuesday. AprU 6. 1937 RADIO DAILY: 5 I^ADIC PECXONALITIEX • No. 21 in the Series of Who's Who in the Industry * MAJOR EDNEY RIDGE, managing director of WHIG, Greensboro, N. C, a true southern gentleman who combines the qualities of a lighter with the gentleness of human understanding, and whose guiding genius lifted WBIG from the verge of bankruptcy to a commanding position in about two years. A native of Greensboro ond one of its most "regular fellows," Major Ridge proved his obilities in other fields before identifying with radio. He achieved distinction in newspaper publishing — the best of all training schools — rising in 1922 from the news and advertising rooms of the Greensboro Record to the post of publisher, and steering that paper to such success that a notional newspaper combinotion bought it for ten limes what it was worth when the Major took charge. Army-trained, with a record of distinguished service in France during the World War, Major Ridge has an equally disGnguished record for community service in his city and state. Being modest, his deeds must speok for him — and they do. Dealing with the public over a long period not only made the Major one of the best known and best liked men in Carolina public life, but fortified him with experience and knowledge of great value in conducting a radio station. Thus in the management of WBIG since 1934, he has been able to set and maintain high standards, combining service to his community and results to his advertisers with uncommonly happy results. Personifies the term "regular fellow" . . . WITH THE ^ WOMEN ^ ^= By ADELE ALLERHAND DUD A BAKER, high priestess of publicity at the Maxon Agency, doesn't believe women find their sex a handicap in radio or publicity .... Says she hasn't in her varied career of writer for King Features, North American Newspaper Alliance, Clevelond and Detroit News, Good Housekeeping, et al . . . . She's been a woman's page editor and has covered tennis and golf national tournaments .... Firmly believes there isn't any variety of advertising or publicity that doesn't need a woman's angle on account of the "hand that rocks the cradle" scatters the shekels when there's buying to be done .... no matter how masculine the organization set-up or the merchandise may be, according to the Baker hypothesis, the "little woman" constitutes the highest court of purchaser appeol .... T T Mary Jane Walsh, newly arrived in the radio limelight, to step into the airena on the Hammerstein show April 20. .. .she'll open at the Man Paris on the 24th. .. .then Londonward to premiere at the swank Mayfair on May 24, according to arrangements recently concluded by Frank Kessler and the Leo Morrison office Durelle Alexander's "Queen Mary" debut over the week-end was more than satisfactory .... Production on the Benny-Canova cinema concoction began on Saturday Elaine Sterne Carrington, femme fictionist and scribe of "Trouble House", returning from Florida sortie with offspring Patricia and Bobby Bob Lawrence of the Whiteman Band unable to join the outfit until the Chicago opening because of the death of his baby daughter ... .The funeral is today .... Poppy Cannon, Maxon's copy-penning gal, remodeling a big house in Reading, Conn... T T A "Candid Mike" program on Pat Barnes "Opera House" over WINS today goes prophetic with a satire on the quins in 1945. . .Leona Powers of "Red Harvest" is today's "Theater Guide" broadcast guest. .. .Bide Dudley's Thursday guest offering is none other than Muriel Hutchison, the "Amazing Dr. Clitterhouse" feminine menoce .... Scotty, WMT Cedar Rapids-Waterloo news commentator, hod an oudience with the Pope; during his illness devoted a program to him. . . . she's received o postcard from His Holiness, thonking her Lucy Monroe's mother died suddenly yesterday .... Winchell Westbound Walter Winchell left New York last night for Hollywood, where he will do his Jergens broadcasting and his columning indefinitely. Blayne Butcher of Lennen & Mitchell, agency handling the Winchell account, leaves today for the coast to supervise the Winchell program. New NBC Variety Show Chicago — Piccadilly Music Hall, weekly full-hour variety show patterned after an English music hall, debuts at 10 p.m. CST tonight. John Goldsworthy is m.c, with Lorenzo Brothers, Australian Woodchoppers, Sylvia Clark, Ranch Boys, Doring Sisters, Cleo Brown, and Al Short, conductor, in the cast. Max Baer Maich on CBS Columbia Broadcasting System yesterday completed arrangements with British Broadcasting Corp. to carry the boxing bout between Max Baer and Tommy Farr, British heavyweight champion, April 15. CBS will pick up the fight from BBC at 4:30 p.m. and continue for one hour. New WINS Programs "Up and Down and Around New York," featuring Ed Flynn, starts at 6:30 tonight as a Tuesday, Thursday and Sunday feature over WINS. Tex Walker, singing cowboy, begins a Tuesday and Thursday 4 p.m. series today. Rockwell-O'Keefe Tieup Rockwell-O'Keefe, Inc., have just completed arrangements for a tie-up with the Small-Landau Co. of Hollywood to represent all their artists for radio. The deal was handled by Ralph Wonders. KDYL "Reporter" Extended Salt Lake City — "Inquiring Reporter" series, which proved a good ticket-seller for the Orpheum Theater last year, has started its 1937 series over KDYL on Wednesdays. Myron Fox of KDYL announcing staff handles the program, with a jewelry store merchandise giveaway tieup. DeLima for Coast Post Peter DeLima leaves today for Hollywood to join the Small-Landau talent agency. Understood that DeLima will handle talent for radio. Since his recent return east, DeLima, was with the New York office of Lyons & Lyons, which spot he resigned upon receiving the SmallLandau offer. Lipton Series on WNAC Thomas J. Lipton Inc., Hoboken (tea) , on April 13 will start a quarter-hour program on WNAC, Tuesdays and Thursdays. Frank Presbrey Co., Inc., New York, placed the account. ■^■THE SONGBIRD OF THE SOUTHMM ★ ★ ★ ★ KATE SMITH A & P BANDWAGON THURSDAYS CBS NETWORK 8-9 P.M., E.S.T. MEXCL. management TED COLLINS^ ^ r. c. c. ^ /ACTIVITIES HEARINGS SCHEDULED May 1 : North Georgia Broadcasting Co., Rossville, Ga. CP for new station. 1200 kc, 100 watts, daytime. May 25: Nathan N. Bauer, Miami. CP for new station. 1420 kc, 100 watts, unlimited. May 28: L. L. Ccryell & Son, Lincoln, Neb. CP for new station. 1450 kc, 250 watts, 1 Kw. LS. unlimited. West Va. Newspaper Pub. Co., Clarksburg. CP for new station. 1250 kc, 1 Kw., day. time. June 7: WRBC, Inc., Cleveland. CP for new station. 880 kc, 1 Kw., unlimited. Citizens Broadcasting Corp., Schenectady. CP for new station. 1240 kc, 1 Kw., 5 Kw. LS., unlimited. APPLICATIONS GRANTED A. H. Belo Corp., Grapevine, Tex. CP for new high frequency station. 31600, 35600, 38600 and 41000 kc, 100 watts. SET FOR HEARING Key City Broadcasting Co., Kankakee, 111. CP for new station. 1500 kc, 100 watts, unlimited. Dan B. Shields, Provo, Utah. CP for new station. 1210 kc, 100 watts, unlimited. Clark Standiford, L. S. Coburn and A. C. Sidner, Fremont, Neb. CP for new station. 1370 kc, 100 watts, unlimited. APPLICATION DISMISSED C. E. Wilkenson Broadcasting Co., Inc., Mason City, la. CP for new station. 1210 kc, 100 watts, unlimited. Mariorie Mills on Yankee Net Bridgeport — Marjorie Mills, former woman's page editor and Boston broadcaster, will be heard over WICC from the Yankee network in a new series emanating from WNAC, Boston, starting today, 1:30 p.m., as a Tuesday-Thursday-Friday feature. Larry MUls Joins WCCO Minneapolis — Larry Mills, formerly with Franklin Transformer Co., has joined the WCCO engineering staff as studio control technician, it is announced by Hugh S. McCartney, chief engineer. Congratulations And Our Deepest Appreciation For The Newsiest Paper in Radio LOU R. WINSTON, Pres. ♦ RADIO RECORDERS INC. 932 North Western Ave. Hollywood