Radio daily (Apr-June 1937)

Wednesday, April 7, 1937 RADIO DAILY 3 TELEVISION NEEDS SPONSORS-SARNOFf (Continued from Page 1) new high by way of public appreciation, while next month, he predicted would again make radio history with broadcasts of the Coronation. Television was making rapid strides SarnofT said, pictures now being televised being about double that of the former 51/2 x 7 inches. Coverage of the U. S. with approximately 3 million square miles of territory and about 130,000,000 inhabitants presents a problem "more formidable" than in England, where the area is small and the population concentrated, he pointed out. Mentioning the government subsidy of television in England, Sarnoff was sure that reception would be free to the American home through private enterprise. Further technical improvement was necessary in transmission as well as reception, but as the improvements were made, costs should decrease and reduce the huge financial outlays now necessary in starting a nation-wide television service. Sponsored tele programs were definitely a part of the future status of this new form of entertainment, stated Sarnoff', because the program service will be costly and support will devolve upon advertisers as it does in broadcasting. Before sponsors can be interested, however, it is necessary to provide a seeing and hearing audience. He pointed out that RCA equipment was second to none, that developments in England were based on RCA patents and reminded his hearers that CBS in reentering the field of tele had purchased RCA apparatus. RCA First Quarter 10% Ahead of 1936 (Continii'jd from Page 1) deficit of about one cent a share on the common. Sarnoff warned, however, that the first quarter business was not a sound basis for determining the profits of the entire year. By a vote of 63 per cent of outstanding stock, directors were reelected. Proxies were received from 56 per cent of stockholders, a higher percentage than last year. April 7 Greetings from Radio Daily to Walter WincheU Charles Corlile NEW PC€eCAAi$-IDEAJ "Current News Forum" Successful in a three-month trial, "The Current News Forum" has been made a daily 11-11:30 a.m. feature over KUOA, Siloam Springs, Ark. Purpose behind the program is intelligent interpretation behind the daily news and it endeavors to interpret problems and questions which arise every day in the minds of persons reading the news. This is accomplished by inviting guests to the news forum who represent a cross section of community life. The regular staff consists of Dr. Henry F. White, economist, writer and historian, and Roger Cox of the Science and Mathematics department of the John Brown University. Various masters of ceremonies are used from time to time, and their duty is to keep the conversation running. The program is entirely ad lib, but listeners write in with frequent question as to whether the program is ad lib or script. This procedure is followed: The master of ceremonies chooses a United Press bulletin and reads it. He then throws the forum open to the visitors who ask pertinent questions regarding the background, causes and effects. The staff of the news forum then comes into play with answers. It has been found best to use the same visitors for a period of time because after they grow more familiar with the microphone their questions become more spontaneous. Trailer as Radio Studio In connection with spots being sponsored by the Southern New York and Connecticut Trailer Show, to be held at the County Center, White Plains, April 8-13, a broadcast will be carried out by WFAS, from within a trailer, with the "home-on-wheels" acting as a broadcast studio. Saturday is the date chosen for the Exposition broadcast, with 9:45 p.m. as the tentative hour. An "on-the-air" explanation of "trailering" will feature the pick-up. Service Station Series In a campaign being prepared by B. M. Middleton, sales manager of WFAS, White Plains, N. Y., and the J. Sterling Getchell agency, Mayflower Stations Inc. (service stations) will sponsor programs in which listeners and motorists in Westchester County and lower Connecticut will have an opportunity to participate. Series starts in a week or so. Business Federation Drive Civic and Business Federation of White Plains Inc. has bought 75 station-break announcements over WFAS for the week of April 18 to precede "Federation Days," a pretentious event being held to promote retail trade in the city, which will be in holiday garb for the occasion. in lieu of a composition assignment in the English course. Students are to submit a quarter-hour script weekly, the professor picking the best for station approval. John Clark, WFIL program chief, will select one of the scripts for incorporation in a "University Night" weekly program. Howard Lanin's band will supply college medleys for the programs. Music School Series A new series of programs, "Cavalcade of Music," has been started by KLZ, Denver. The station has invited music schools, high schools and colleges to put on 15-minute musical programs. Each school is to build up its own program complete. Will probably build up a following from the schools, parents and relatives. Collegiate Tieup Don Withycomb, g.m. of WFIL, Philadelphia, has arranged with eight colleges to substitute a radio script Tie-up With Schools Tie-ups between WBNX and foreign language classes of schools, calling for a 13-week series of Saturday 11:30 a.m. broadcasts by students, have been made with six schools. German programs are set with the James Monroe High School, Hunter College High School, New York University, Hunter College, Samuel J. Tilden High School and Grover Cleveland High School, with others to follow. WHO Starts 8 a.m. Sundays Des Moines — WHO is now starting its Sunday schedule an hour earlier, at 8 a.m. St. Louis Gospel Center's weekly Sunday Bible Broadcasting services is being piped to WMO from St. Louis by special leased wire. First Babe Ruth Broadcasts Initial broadcast, April 14, in the Babe Ruth series sponsored by Sinclair Refining over CBS will have boys fi-om Barnard High School discussing baseball and football. On April 16, Doris Hillman of Horace Mann High School will tell why she prefers baseball to football. Giveaways of 20 RCA Victor auto radios and 500 autographed baseballs are tied in with the series. Federal Advertising Agency has the account. Phiico Auto Radio Drive Philadelphia — Phiico has launched an auto radio drive for the spring and summer and is now distributing to dealers throughout the country an impressive collection of high-powered sales aids to be supplimented by radio, newspaper and billboard advertising. On Tour GLEN GRAY and the Casa Loma Orchestra Managcmcnf Rockwell-O'Keefc, Inc. Radio City, N. Y. and Hollywood ASCflP COMPLETES ITS NEW CONMIHEE New Ascap Administrative Committee, formation of which was announced in RADIO DAILY yesterday, will have three additional members as selected by the board of directors. They are: Irving Caesar, Louis Bernstein and Walter Fischer. Herman Greenberg, long identified as a member of the Ascap staff, will become assistant to the general manager. E. C. Mills, as mentioned will be chairman of the administrative committee and with Gene Buck, plus the members chosen yesterday, will supervise the organization's activities. John G. Paine, practically drafted for the spot as general manager, will hold a meeting today of the MPPA board and tell them he will accept the proffered post with Ascap. Also, he will recommend Harry Fox to be chairman of the board of the MPPA. New setup definitely will relieve Mills of considerable detail work and leave him free to cope exclusively with the larger problems. General Foods to Star Ripley in New Program (Continued from Page 1) be put on the air to promote "Post Toasties" and further that no product or network had been selected for the new show. Ripley is currently under contract to Standard Brands for the Baker's broadcast on Sundays over the NBC-Blue web, 7:30-8 p.m. Young & Rubicam and Benton & Bowles share the General Foods domestic advertising account. Musical Artists Guild Re-elects Tibbett Prexy (Continued from Page 1) Smallens for one year. Frank Chapman, Charles Hackett, James Melton, Ernest Schelling, Don Voorhees, Fred Waring, Paul Whiteman and Efrem Zimbalist continue as members of board. Yvette Rugel Renewed Yvette Rugel, after some guest appearances with WMCA's "Howard Dandies," has been extended indefinitely on the nightly program. Carl F e n t o n ' s Orchestra supplies the music. "BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTES WJZ-10 P. M. E.S.T.— Friday NBC Network Dir.: A. & S. LYONS, Inc.