Radio daily (Apr-June 1937)

8 RADIO DAILY Wednesday. April 7, 1937 * IPK€/H€TIICN ^ 26 ACCOUNTS REPORTED FOR mW WIRE' HOOKUP (Contimied from Page 1) WLW and is acting as sales representative. Sales activity now being carried on in Chicago indicates that more accounts will be added by the time the program schedule is set. Doubtful if a complete list of the commercials will be made public for the time being. Transamerican figures there is no use in having clients bothered with counter propositions by other webs or stations. Considering the 26 shows already set commercially, and the sustaining and other activity to be added, "WLW Wire" gives every indication of a busy proposition. A possible 50 or more shows may be on the hookup within a very short time. NAB to Set Convention IVashincilon Bureau of THE RADIO DAILY Washington — NAB directors will definitely set the date of the annual NAB convention at today's executive meeting, James W. Baldwin, managing director, told Radio Daily yesterday. Claims Program Never Aired Washihgton Bureau of THE RADIO DAILY Washington — FCC Council yesterday listened to Samuel Mogelewsky, New York clothier, testifying that he had paid WARD, Brooklyn, for a program which was never aired. The program was to have originated from the clothier's store, but he stated he was later informed that no broadcast had been aired. Instead, the time had been used by a fish concern. Chairman Anning Prall directed Mogelewsky to produce records of the transaction before the commission today. At present WARD is seeking facilities on 1400 kc. WLTH, WVFW, WBBC and WEVD are also attempting to receive permission to use same waveband. WJBW Action Delayed Again New Orleans — Hearing on the injunction which Southern Broadcasting Company Inc., lessors of WJBW, is asking to restrain Charles Carlson, station owner, from continuing certain alleged interferences with the operation of the station, has again been postponed at defendant counsel's request. €NE MINUTE INTERVIEW JAMES P. BEGLEY "No matter how talented the radio ortist, he requires, I would say, a minimum of two years' practical training to arrive at the elements of radio technique. And yet, hundreds of radio artists trust their success to (he public and expect recognition while they are still sophomores." Listener Checkup WWL, New Orleans, as a means of checking number of daytime listeners, is announcing daily an original radio game to be sent to any one submitting name and address. Illustrated Weekly Programs The weekly programs of KLZ, Denver, mailed to persons requesting them, have been dressed up with pictures of announcers and highlights of the week's programs now appearing on the front of the folder. Five thousand are mailed each week. KRNT Plugs Higher Power A full-page illustrated ad in the Des Moines Sunday Register was used by Iowa Broadcasting System to publicize KRNT's increase to 5,000 watts power, against 1,000 formerly. Fine layout, with a photographic kaleidoscope of the radio attractions, plus some pertinent reading matter and dialing instructions, made the ad attractive as well as informative. Cartoon Publicity A series of daily cartoons in the Kansas City Journal-Post is being run by WHB as a medium of advertising the station. Gags used are supplied by Al Stein, local undertaker and comedy writer. Gene Thornton is the cartoonist. Invite Program Ideas Collins Driggs, organist on "Eta Alpha Programma," first program of the day, 7-7:30, over WDRC, Hartford, has been conducting a "program directors' contest." Listeners have been asked to submit complete programs for use during this organ broadcast. Many replies have been received from persons throughout the area served by the station. Each Saturday the winning program is played over the air and the winner is awarded a handsome electric clock. There are also two honorable mentions. Listeners have been very enthusiastic about this idea, mail pouring into the station every day. Madeline Brennan Joins WOR Madeline Brennan, feature writer for newspapers and magazines, has been added to the WOR sales department. Miss Brennan will act as staff writer and assistant to Joseph Creamer, sales promotion chief of WOR. "Young Hickory" at New Time "Young Hickory" will be heard a half hour later beginning Monday, when it will be broadcast over the NBC-Blue network at 5: 15 p.m. Formerly heard at 4:45 p.m., the serial will continue to be broadcast Mondays through Thursdays. Sinister Circular "Famous Jury Trials," from WLW, heard in East via WOR, Mondays 1010:45 p.m., is now sending out promotional pieces calling attention to the program, sponsored by Mennen & Co. First to hand is a blood-like red ink smeared cardboard with a shoe-lace strung through it, a shoelace being the "death weapon" used by the culprit concerned, in next broadcast. Note to Mennen; How about the other shoe-lace? KANS Coverage Map After much surveying and compiling on the part of Manager Herb Hollister, KANS of Wichita has issued its new coverage map. The station's new field intensity meter was used in the latest survey. Millions of Salesmen On the back page of one of its recent promotion pieces, citing results of various programs, Iowa Broadcasting System ran the following: WE KNOW A SALESMAN We know a salesman who never makes a call unless he is invited. Yet he is such a personable fellow that he has been invited — and welcomed— into thousands of homes in the cities and on the farms. He has never held a door open with his foot, never had to wait in a reception room, never written for an appointment, never rung a doorbell. When the day's work is done, and families are assembled in the privacy of their homes, he is summoned to speak his piece before them. He is a tireless worker — on the job nineteen and a half hours a day, seven days a week. And he is lightning fast — often calling on thousands of prospects within an hour. He carries out his boss' instructions to the letter — and works for a mere pittance per home. Maybe you think there is no such salesman. Well, there is. What's more, we are in position to put you in touch with several thousand like him. They are the 690,994 radio sets of 4 /5ths of Iowa, plus a portion of Minnesota, Wisconsin, Illinois and Missouri. "This is — the Iowa Broadcasting System." KTAT Race Broadcasts Ft. Worth — Broadcasting of results from the major racing tracks, plus tidbits of gossip, will continue over KTAT through the 28 days of the Arlington Downs meet. The 15minute programs go on at 5:45 p.m. daily, sponsored by Tim O'Hara, noted handicapper. Len Finger, KTAT's ace sports announcer, does the scripting and spieling. Libby Hall Gets Spot Libby Hall, blues singer, heard Fridays on the Inter-City Express, will start her own spot today at 8:30 p.m. Miss Hall has been at WMCA for the past year. 15-SECOND WAIT COSTS $1,600 mm TO ACT (Continued from Page 1) ing upward upon options being taken up. Meantime Bestry signed the Canovas to appear in the Jack Benny film, "Artists and Models", and they had to leave for the coast last week. It was understood that there would be no charge for the line reversal, but a 15-second wait would be necessary in an ordinary reversal. Agency official held a stop watch and said to himself, "Take it away Hollywood" and the second hand ticked off 15-counts. It seemed like a year, especially for the middle of a program. It was decided an instant reversal was imperative when the Canovas were announced from the New York studios. Instant reversal by the A.T. & T. entails a cost of $1,490. Production man to handle the Canovas, paid for by the act, cost $100 weekly plus transportation both ways New York to Hollywood, running the bill into a round $1,600 average, in fact a little more. (Repeat show included). Canovas have cigarette money from the Woodbury show, but the picture dough is gravy. CBS Coronation Departures Members of the CBS staff who will cover the coronation begin leaving for London today. Wallace West, of the publicity department, sails at 2 p.m. aboard the Queen Mary. West will vacation after the coronation, returning to America May 24. Paul White, director of special events, and his bride, together with Bob Trout, announcer, sail April 13 aboard the Georgic. Mr. and Mrs. Edward R. Murrow will sail for England on the Manhattan April 21. Murrow is the recently appointed CBS European representative. CBS headquarters will be located at 14 Langham Place, London. Nelson Eddy Recovered Nelson Eddy, after a sojourn with his mother in their Beverly Hills home, is back in excellent health and will make his only guest appearance on the radio with the Ford Sunday Evening Hour, April 18, over CBS at 9 p.m. In addition to the three national networks, there are about 40 local or regional radio chains.