Radio daily (Apr-June 1937)

:RADIO DAILY: Thursday. April 8. 1937 Vo:. 1, No. 42 Thurs., Apr. 8 ,1937 Price sets. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. v.. by Radio Daily Corp. J. W. Alicoate, President and Publisher ; Donald M. Mersereau. Treasurer and General Manager ; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside of Greater New York, one year, $5 ; foreign, year, 10. Subscriber should remit with order. Address all communications to RADIO DAILY. 1501 Broadway, New York. N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address: Filmday. New YorK. Hollywood, Calif. — Ralph Wilk and Verne Bailey, 6425 Hollywood Blvd. Phone Granite 6607. Application for entry as second-class matter is pending. Copyriqht, 1937, by Radio Daily Corp. All l ights reset ved. FINANCIAL (IVcdncsday, Apr. 7) NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel. 171 170 170 — 11/2 Crosley Radio 2)34 213/4 21 3/4 — 7/8 Gen. Electric 55 V, 535/8 54 — 17/8 North American . 253/i 25 25 — Vl RCA Common 111/4 105/8 105/8 — 7/8 RCA First Pfd 751/4 74 74 — 1 RCA $5 Pfd. B (85 Bid) Stewart Warner 185/s 17 "8 177/8 "8 Zenith Radio 33 'Iv 317^ 32 — 2 NEW YORK CURB EXCHANGE Majestic 41/4 41/8 4 1/8 — 1/8 Nat. Union Radio 2% 23/4 234 — V4 OVER THE COUNTER Bid Asked CBS A 57 59 CBS B 561/2 581/2 Stromberg Carlson I51/2 I6I/2 Hampton Series Signing Off Hampton Institute Broadcast, pumped from WTAR, Norfolk, to the NBC-Red network 7:30 p.m., Saturdays, folds for the season on May 15, two weeks prior to closing of school term. Programs until then will alternate The Choir, The Trade School Singers, Phenix School Singers and Folk Singers. Lee Chadwick, WTAR staff announcer, handles the mike on these broadcasts. 'Bus' Chapin Joining WOC Slocum "Bus" Chapin, WBS publicity director, has resigned to join the sales staff of WOC, Davenport, on April 19, specializing in selling transcription programs for the station. WOC is a subscriber to the WBS library. Chapin leaves WBS tomorrow. No successor has been appointed as yet. JOSEF CHERNIAVSKY I h,(' Mu\ical C amrynmon' Presented by 1 847 ROGERS BROS. Every Sunday at 4:30 p.m.. EST Coait -to Coast Red Nctwork-NBC School Community Program on KRE Berkeley, Cal, — In addition fo a weekly broadcast by the Berkeley High School Players, a regular feature of KRE since Nov. 12, 1936, the Berkeley Public Schools present over the same station a Community Cooperation program that has aroused considerable interest. This hali-hour program, written, directed and produced by the students of Berkeley city schools, and devoted to highUghts of school and community activities, is the only one of its kind in the U. S., according to Dr. Virgil Dixon, Board of Education president, who made this statement after an extended trip through the nation reviewing school activities. Preparing Disk Series For National Lead Co. West Coa.it Bureau. RADIO DAILY Los Angeles — Winifred Dunn and Hal Swartz have gone east to whip scripts into shape for a new disk series to be called "The Unbelievable," and to try out a few of them on several eastern stations for National Lead. Miss Dunn is one of the big league movie writers who has recently turned her head towards radio. She did the adventure series, "The Secret City." Transamerica Signs Peabody West Coast Bnirau, RADIO DAILY Los Angeles — Eddie Peabody, who has been doing a weekly hour show on KFWB, has signed a four-year contract with Transamerica to make disks. Circus Series on WMCA Starting tonight, 8:30-8:45 p.m., and continuing indefinitely at various hours, WMCA will broadcast special features from the Ringling-Barnum & Bailey Circus in Madison Square Garden. Bob Carter will be at the mike. Films Sign Dutch Reagan Des Moines — Ronald (Dutch) Reagan, WHO sports announcer, who took a screen test while in California last month, has received a contract from Warner Bros, effective June 1. Deal is for six months, with options, at $200 weekly to start. John Shafer in KFOR Post Lincoln — John Shafer, former chief announcer and assistant program director of KFAB-KFOR, was appointed this week as program director for KFOR. This will leave Lyle De Moss doing full time as program director for KFAB. Shafer's appointment was made by Station Manager Reginald B. Martin. WNOX Salesman Award Knoxville — For the salesman who books the most business over and above his regular quota WNOX will award with a new spring outfit — a suit, straw hat, and sport shoes. Runner-up will receive a straw hat and shoes. WLTH Airs Hebrew Class A model Hebrew class from New York University was aired in a special broadcast over WLTH at 5 o'clock yesterday afternoon. Canadian Hookup Is Set For Martha Lane Disks West Coa.<:t Bureau, RADIO DAILY Los Angeles — All Canada Radio Facilities, Ltd., has completed a national hook up for the Dominion for a new Mertens and Price series of disks, titled "Martha Lane's Radio Kitchen." The series includes three 15-minute periods a week, and is supplemented by three news columns weekly to tie in with the radio time for newspaper hookups. Two new Canadian Stations have been added for the Sunday Players— CFQC, Saskatoon; CFRN, Edmonton, which with the Calgary station, CFCN, constitutes the Canadian chain for this series. cominc and Goinc ROSELLEN CALLAHAN of Columbia Publicity leaves for Cambridge. Maryland today on an exploitation mission for Campbell's Soups. H. ELLIOTT STUCKEL goes to Philadelphia for similar reasons. BLEVINS DAVIS, recently selected by NBC to do that network's coronation commenting from London, has delayed his sailing until April 24. At present it appears that Blevins will appear on two NBC shows as guest commentator to acquaint listeners with details of coronation. PHIL BAKER with MRS. BAKER and their month-old son. returned yesterday from Florida i to their home in Mamaroneck. VIRGIL REITER of the Transamerican staff is back at his desk today after business trip. HOYT HOOTEN, owner of WREC. Memphis, is in town. Cherniavsky Honors Film After seeing "Lost Horizon", Columbia Pictures release, Josef Cherniavsky was so impressed that he will dedicate part of his next Sunday program to the film. Cherniavsky has written a musical presentation, while a script for the occasion has been prepared by Robert Burlen, who directs the program, and K. N. Whatmore, advertising head of 1847 Rogers Bros. Emergency Platters Norfolk — Latest convenience at WTAR is new recording equipment. Now when an artist is forced to miss a show, and sponsor's permission is obtained, program is plattered in advance. However, no music is disked. Professionals in New Series Professional entertainers will be used in the new "Gerald Griffin's Paramount Hour" series starting tomorrow night over WMCA as a Friday 9:30-10 p.m. feature from the stage of the Brooklyn Paramount Theater. Gerald Griffin is m.c. Sponsor is Michaels Bros., who also sponsors the Monday night amateur shows from the Fox Theater, Brooklyn. KQW Adds 3 to Staff San Jose — KQW, outlet of the Northern California Broadcasting System, has made three additions to its personnel in the persons of Florence Murdoch, who has joined the dramatic staff; Guy Wernham, formerly of KORE, Eugene Ore., and KGDM, Mutual-Don Lee outlet in Stockton, as announcer and continuity editor, and George Stewart, exKRE, Berkley, and KJBS, San Francisco, as operator-announcer. KQW, by the way, was recently chosen, together with the sister station KJBS, to air Associated's sportcast covering the California track events. WNEW Fisherman Program "Bill the Fisherman," new program devoted to anglers, starts over WNEW today at 8 p.m. It will continue through the spring and summer fishing season. We are proud to announce the appointment of SIDNEY KORNHEISER as manager of Famous Music Corporation and promotion of ... . ABE ERANKL to a musical advisory capacity at Paramount's West Coast Studios FAMOUS MUSIC CORP. LOU DIAMOND President