Radio daily (Apr-June 1937)

Record Details:

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IIFE is about the same, summer and winter. ■ People eat and drink, work and play, keep on buying. They spend just as many millions of dollars. Not only for seasonal needs and luxuries, which you'd expect. But for year-'round products like gasoline, cigarettes, electric refrigerators, automobiles. (These hit peak sales in summer!) Radio listeners hang right on, too. Of the millions who listen to NBC winter programs, 97% are available to radio in any week in the summer. For where people go — there goes radio! This tremendous year-'round acceptance makes NBC broadcast advertising the most effective year-'round sales medium in the world. That is why more advertisers are on the air — the NBC air — right through the seasons, without interruption. RCA presenis the Metropolitan Opera every Saturday afternoon, and "The Magic Key" every Sunday, 2 to 3 P. M.,E. S. T. Both on NBC Blue Network Last summer, advertisers on NBC Networks (weekday lime alone) boosted NBC income to on increase of NATIONAL BROADCASTING COMPANY A Radio Corporation of America Service