Radio daily (Apr-June 1937)

Tuesday. April 13, 1937 RADIO DAILY 7 WITH THE ^ WOMEN ^ — By ADELE ALLEHHAND — ^^NE of the most comprehensive jobs in advertising belongs fo Margaret lessup of McCann-Erickson .... She started with the agency 7 years ago as account exec .... Was in charge of statior relations and bought time until this winter when her varied occupations of casting, directing, auditioning, script-reading crowded all that out .... Is heartily in favor of the elasticity in organization set-up which makes it possible for her to do so many divergent things .... Was formerly attached to the advertising staff of "Parent's Magazine" .... Liked that .... Adores what she's doing now.... Calls radio a creative business with a natural appeal for women .... Doesn't believe for a moment there's any male resistance to the femme invasion of the radio and advertising field .... If there is, she's never encountered it. ▼ ▼ Britayinia rules the airwaves frovi 6 to 6:30 on Sunday when British Broadcasting's Polly Ward enters the American airena for the first time on Arnold Johnson's "1937 Radio Show" ... .Several agencies turning collectively speculative gaze on Irene Kuhn ... .she'll go commercial pronto Ralph Sayers, sales mgr. of KYW, Philly, engaging in philoprogenitive philanthropy (dispensing ciggies to celebrate the appearance of a complete tooth in his four months' old son's mouth) .... More juvenilia .... Mark and Adelaide Halley (she's the "Woman Reporter") are the parents of a baby girl. . . .Trouper Adelaide did a broadcast earlier that evening. T T Eleanor Wilson McAdoo to discourse on her autobiographical tome, "The Woodrow Wilsons," tonight on KFOX's "Literature on Parade" program .... Mildred Fenton, New Orleans vocalizing blonde, sends her voice over the ethet nightly os part of a sustainer emanating from a local night spot, via WWL and WDSU WTNJ, Trenton's station, boasts the presence of pulchritudinous Dorothy Lawrence, the lass who conducts a handi-work exchange for shut-ins, on its "Twilight Hour" .... Anice Ives, femme conductor of WMCA's "Everywoman's Club of the Air" to go network on the Intercity web, to be heard as usual on that station locally from 11:15 to 11:45 a.m. Monday through Friday, and on the chain for the last quarter hour, 11:3011:45 a.m. GRAVES TAYLOR and Carl George, whose "Vox Pop Junior" program which started over WGAR, Cleveland, last September under Curtiss Candy sponsorship, inspired many similar shows around the country, have broadcast from almost 200 schools since the series began. John F. Patt, g.m. of WGAR, originated the idea for the present sponsors. He also supplied data for KMBC's "Young America Speaks" program. E. K. Cargill, WMAZ president, has extended his gasolijie-powered model airplane activities to the organization aiyiong Macon boys of a model airplane club. Cargill acts as Senior member and advisor. "Red" Cross and Lew Kent have become the Personality Peepers for WMAZ with two sponsored quarter hours a week from Macon's busiest corner. Charles (Doc) Maples, announcer at WMAC, Macon, Ga., resigned to become field representative for Mercer U7iiversity. Lindle Moore, senior in the Harrisburg (III.) High School, is breaking in as relief announcer at WEBQ. Eddie Wise's "Hayloft Hi-Jinks," two-hour Friday night barn dance jamboree conducted by Wise for the past 2 1/2 years over WEBQ, Harrisburg, 111., draws more mail than any other sustainer on this station. Donald Dickson, Sealtest Party's baritone discovery, signed by the Met for the spring opera season, appears May 3 in "Faust." A new feature that is catching on fast at WEBQ, Harrisburg, III., is "Interesting Facts and Features," 3:45-4 p.m. daily except Sunday, giving news, weather, markets, missing persons and time signals. John Marsie, pop piayiist, is a new sustainer over WELI, New Haven, Mondays at 5:45 p.m. Lewis Pierce, formerly of WIBG, Glenside, Pa., joins the announcing corps at WCAU, Philadelphia, replacing Claude Haring, who assumed a sports announcing post with I the Ayer agency. Roger Griswold takes over Haring's WCAU sportcasts. John Held, Jr., emcee of Pontiac's Varsity Shows, is reported to have been deputized to scout the U. of S. C. broadcast for talent to be used in an undergraduate film filmed by the cinematography class. This Friday's Pontiac show comes from U. S. C, and the following week from U. of Okla. WARREN GREENWOOD, chief announcer and publicity director at WMAS, Springfield, Mass., is now the featured singer with Vic Curley's orchestra which broadcasts over WMAS on Saturdays. Details Completed For CBS Coast Plant (Continued from Page 1) space 200 x 260 feet, with space adjoining it reserved for future construction when television arrives, and for an additional auditorium theater if needed. Auditorium theater and master control and engineering department will be on first floor. Program department will have second floor. Third floor will be for Columbia Artists, traffic department writers, etc. Fourth floor will be for sales department. Fifth for executive offices and audition rooms. Studios will be distributed over several floors. Building will be air conditioned. Dr. Vern Knudsen, acoustical consultant, is inaugurating improvements expected to make this plant one of the most perfect anywhere. One of the innovations of studios will be use of larger studios for rehearsals, with arrangements worked \ out so that shows with audiences can work right up to the dress rehearsal without tieing up theaters, of which Columbia will continue to use two off its plant, in addition to the one which will be included in its building. Weeding "Professionals" From Studio Audiences (Contiujcd from Pane ! ) ences. They sit on their hands and think it's sophisticated to withhold the reactions that make their presence useful to the artists working. Hereafter, issuance of tickets will come under new regulations to get them into new hands. Theater Sells Time On Radio Broadcast (Continued from Page 1 ) several stations in this region. Norvell Slater, WHB announcer, was emcee, sharing the stage with Roy Kerns and Frank Bailey of KXBY and others. Following the initial airing, the KXBY Barn Dance has taken over the show. ADOLF SCHMID Co lid u c tin ,ij — Orchcs t ra tic u INSTITUTE OF MUSICAL ART JUILLIARD SCHOOL OF MUSIC New York City I>OSELAND ballroom will have a i WHN wire with a 9-9:45 broadcast on Wednesdays and a 9:45-10:30 airing on Fridays, except for those Fridays when commercials intervene. The broadcast on those nights will be at 9-9:45. Henry Biagini and his ork are the first musical aggregation to be aired under this regime. Bridgeport's Cocoanut Grove Orchestra will have a WELI pick-up for a half-hour of music twice daily, effective this week. The 4:30 afternoon spot is being used tentatively, with a possible shift to evening sometime at the end of the month. "American Caprice," a composition for piano and chamber orchestra, by Gail Kubik, a young Western composer, had its initial airing during the regular program of the Rochester Civic Orchestra, with Guy Fraser Harrison conducting over the NBC-Blue Network, from 4-5 p.m. yesterday. It was originally written for piano and string quartet five years ago and then rewritten last year in its present form. Professional Music Men Inc. held their amiual benefit Sunday night at the Alvin Theater before a record crowd. Jay Freeman and ork opened the show, to be followed by such outstanding music makers as Guy Lombardo arid band, Shep Fields and his boys, Benny Goodman and his orchestra with Frances Hunt vocalizing. Duke Ellington, Rachel Carlay. Jack Waldron and Del Casino. The rather considerable profits were turned over to indigent professional music men. Duke Harris and his Royal Men of Rhythm, a six-piece unit have been added to the Artists' Service Bureau, WEBQ, Harrisburg. The Elizabeth Sprague Coolidge String Quartette will complete the series begun by the Pro-Arte String Quartette on April 14th and 16th from 8:30 to 10:15 over WQXR. The Pro-Arte String Quartette were called back to Belgium rather unexpectedly. THE SONGBIRD OF THE SOUTH KATE SMITH A & P BANDWAGON TH U RSDAYS CBS NETWORK 8-9 P.M., E.S.T. EXCL. MANAGEMENT TED COLLINS