Radio daily (Apr-June 1937)

Wednesday, April 14, 1937 zRADIO DAILY: New NBC Thesaurus Biz New subscribers to the NBC Thesaurus are WIBA, Madison, and KPQ, Wenatchee. Renewals have been received from WSOC, Charlotte, N. C. and CKSO, Sudbury, Ont. fl iliiMYs 17 April 14 Greetings from Radio Daily to Bill Green NEW DISK SALES PLAN WILL EMPLOY EXCHANGES WHEN Burns and Allen switched from Campbells Soup to Grape Nuts Monday night, they switched announcers, too, and went from Ken Niles to Wen Niles, his brother. To avoid confusion in names. Young & Rubicam changed Wen's name for the program to Ronald Drake. Jack Mulhall was signed Monday to head a cast of players for a new dramatic series which KFWB will start April 23, under sponsorship of Hudson-Terraplane. Series will be known as The Experiences of One Million Men. Account was placed direct, with Harry Maizlish, station's manager, responsible for the sale. Dr. Clinton Wunder returns to KFAC, with his Woman's Home Council, for a daily half hour program on Mondays. As a result of last Tuesday's election, which lifted the long clamped lid on Sunday dancing, KEHE and Orange net worked fast, signed Ted Fiorito and Sterling Young bands for Sunday spots. Mertens & Price announce the sale of Sunday Players for 26 weeks, to Fairland Development Co., E. Orange, N. J. Fred C. Mertens, president, has jumped from Kansas to Atlanta to audition the Sacred City series, and Charles E. Meredith, eastern rep, has gone to Washington on behalf of the firm's latest series, the American Kitchen. Frederick Norman, operatic tenor whose California concerts got unusually good notices, has been signed for a Friday afternoon series of concerts on KMPC. Eddie Cantor will be Rubinoff's first guest when the Chevrolet program starts airing from the Coast on the 18th. Rubinoff will play a medley of Cantor hits. When "Showboat" moves to the coast Charlie Winninger returns to it to play the character he created. It is expected that several new personalities will be added to the cast. Jack Warner of the film clan and Edna Cantor of the five Cantor girls will appear in Friday's Pontiac Varsity show from the U.S.C., where both are students. (Continued from Page 1) and some of its recorded episodes have already been tried and tested by outlets around the country that sold the different serials commercially and forwarded enthusiastic reactions. Choice Hollywood talent is used throughout. ET distribution method currently finds itself somewhat like the motion picture producer and his distributing drawbacks years ago, Ebenstein believes, and with this in mind. Universal has worked out a system of exchange centers in 29 key cities which will handle the disks the same way films are distributed, each series of 13, 26, or even 130 episodes from 5 minutes to half-hour shows will have a franchise with it which will protect the station buying it within the coverage area and according to the outlet's power. Exploitation campaigns for each series will be supplied, both from publicity and advertising angles by the nearest ET exchange. Disks will be rented on a flat fee basis, worked out according to station's location, power and protection it desires. Majority of the series will be scripts plus a little non-copyrighted music; other features are musical of public domain variety and others with pop releases are being done in a manner to avoid becoming obsolete within a reasonable period. One of the most popular features tested proved to be musico-dramatic serials of not too heavy a nature. Whether station uses the serial as a sustaining or sells it commercially, makes no difference to Universal in so far as its price is concerned. No "library" angle is involved in connection with its product. While some series are available for the summer months, URC will get out a Year Book showing what will be available for Sept. 1, info being exact as to variety of talent, length of episodes, style, what music used and all exploitation that goes with each show. Also the price as it concerns the various stations in question. No sponsors will be contacted for sales, rather agencies, and stations direct. Universal's plan also includes a buildup for the outlets along with its shows. In the event an agency wishes to buy a show for a client it will have, to name its stations scheduled for time and through the nearest exchanges U.R.C. will supply the show to the outlets and ascertain and straighten out conflictions if any. Universal itself will go heavy on exploitation of all the shows it produces and virtually prepare a market for it with the listening public. Numerous other unique angles are also on tap. New Organ for KCKN Kansas City, Kas. — KCKN is installing a new $1475 Hammond Electric organ. Tiie instrument is the latest type and is equipped to provide full orchestral and sound effects. Scripts, Scripts, Everywhere ! ! ! BUT DO THEY DO A SELLING JOB??? OR, do they just "look good" and have some guy with a "big name" writing them? WELL, YOU CANT ARGUE WITH FACTS! Radio must have news scripts that above all else DO A SELLING JOB FOR THE SPONSOR ON YOUR LOCAL RADIO STATION. VAN CRONKHITE ASSOCIATES, INC., have built, tested and now have on the air radio news scripts that — 1. are fresh, novel and unsurpassed in entertainment value; 2. insure economy in production (one announcer) ; 3. are expertly written by radio writers (not newspaper writers) ; 4. meet the need of both large and small stations for an instantly sponsorable program: 5. have done and WILL CONTINUE TO DO a whale of a SELLING JOB for your advertiser. "IT'S A FACT!" is the newest news script. It went on the air yesterday over a score of local stations. It is a program composed of the intensely interesting oddities in the daily news. "IT'S A FACT!" meets every requirement of the perfect radio news script. The Cost Is Amazingly Low so Write or Wire Dlow. Also Available in German, Italian, Jewish and Polish THERE IS NO SUBSTITUTE for EXPERIENCE Van Cronkhite Associates Inc, 360 N. Michigan Avenue, Chicago State 6088