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Thursday. May 20, 1937
RADIO DAILY
7
PCCMCTICN
WFBL Survey
Results of a survey of WFBL listeners, made recently by Professor Kenneth G. Bartlett of Syracuse University, has been published in an attractive brochure. Said to be the largest telephone and personal interview study ever made in Syracuse or any city of comparable size, the results show WFBL as the most-Iistened-to station.
Favorite programs, in order of vote, are Eddie Cantor, Lux Radio Theater, Gang Busters, Boake Carter, iVIajor Bowes' Amateurs, Jack Oakie, Jack Benny, Joe Penner, Lum and Abner and Kate Smith. Cantor is first in preference with men, second with the women and third with children. Lux Theater is the women's first, while Popeye the Sailor heads the children's list.
Newspaper-Radio, Tieup
In order to stimulate local interest in the National Boy Scout Jamboree, KCKN (Kansas City, Kas.) promoted 200 genuine Indian arrowheads from proprietor of local Indian curio shop and arranged a simple scrambled letter contest utilizing both newspaper and radio.
Story in the newspaper gave four letters from the name of a famous Boy Scout leader (Dan Beard) and told readers to tune to the radio program to get the 4 other letters that would complete the name.
The four missing letters were announced on the broadcast and listeners were told to look in the newspaper for the other 4 letters.
Free Seeds
A packet of Guinea Gold Marigold seeds and a booklet, "We Grew it," are given by the Northrup King Seed Co., Minneapolis, to listeners to the Almanac of the Air program over WHO, Des Moines, each weekday at 6:45 a.m. Listeners are asked to send in a date line off a packet of Northrup King seeds. Each packet is stamped with the year in which it was packed.
Mystery Contest
A $50 prize is being offered for shortest solution to crime stories enacted Tuesday nights in "World Fastest Mystery Contest" aired over WFAA under sponsorship of A. J. Krank, Minneapolis (Krank's Lather Kreem and Lemon Cleansing Cream). Same program is aired on other network stations with or without the contest feature.
Offers Book on Furs
Cownic Fur Co. of Dcs Moines is offering a free booklet titled "The Romance of Furs and Their Care" to any woman who writes to the company telling the kind of fur she owns. The Cownie Musical Furrier, a 15 minute recorded program, is broadcast over WHO, Des Moines, every weekday 8:15-8:30 a.m.
©ecu CSTCASMUSIC
ZINN ARTHUR'S debut on the MBS network May 27 inaugurates not only a new band but a new style. Arthur is responsible for a new type of music called "Maraccas Swing."
Ed Davies, baritone, is a new Paul Whiteman discovery. He'll he heard with the Whiteman aggregation in Washington the week of May 21, making a total of 43 people discovered by the maestro.
Johnny Mullaney and Ork, booked by CRA, play the annual Warner Bros, employees party in Chi. May 21.
Joe Candnllo and his NBC band are heard nightly at Seven Gables Inn, Milford, Conn.
Bobby Lee, from the Parrish Cafe, and Tevia Gorodetsky, from the Russian Kretchma, are the newest additions to the dance remote parade of bands heard over WDAS, Philadelphia.
Bert Block and his Bell-Music abandon the Hotel Syracuse today and will be heard at Coney Island, Cincinnati, for five days, effective May 22, with a WLW wire. Bert takes his Bell Music into the Hotel Statler Roof Garden, St. Louis, for the entire suminer, with a bi-weekly airing via CBS.
Julie Oshins and Ben Lessy, song satirists, will continue through the Summer at the Frolics, Broadway rendezvous. They are working on a new comedy routine burlesquing recent happenings at the Coronation in London.
Arthur Ravel, now at French Lick Springs Hotel with his orchestra, confesses his real name is Arthur Valentino. He's a cousiji of the late Rudolf Valeyitino.
Charles Dornberger, whose orchestra enlivens moments at the Roosevelt Hotel, has gone back to flying. He was a pilot for 9V2 years and last Sunday made his first flight in IV2 years at Roosevelt Field.
Felix Mills, Gilmore Circus hand conductor-composer, composes music without a piano or other musical instrument. He sits at an ordinary desk, sets the notes down as fast as they come to him, and rarely has to make changes.
Joe Marsala, Hickory House batoneer, has re contracted Adele Girard, swing harpist, thus scotching rumors that Adele would join a rival band.
Les Lamont's band, playing in the new Palm Room in Frisco, is aired regularly over KYA Sundays from 10-10:30 p.m. Maestro Floyd Mills has been held over for the summer season at the Du Pont Hotel, Wilmington, Del., via WDEL and a split Inter-city net.
The Imperial Hawaiian Band inaugurate a limited engagement at the Genova Cafe, Camden, N. J., with a WCAM wire, prior to their return to the Steel Pier, Atlantic City, from which spot they air via WPG.
The Olsen musical aggregation concluded an engagement at the Metropolitan Theater, Houston, Tex., on Thursday last, played for a private party at the Country Club Friday night, and left for Los Angeles and the Cocoanut Grove on Saturday.
Batonist Frankie Richardson and his boys take musical command at the Club Avalon in Wildwood, N. J., May 22.
Earle Row and ork are back at the White Way Hotel, Atco, N. J., for the summer season.
Henry Busse this week wound up an engagement of 124 weeks at the Chez Paree, 72 of them without interruption. Ted Lewis and ork replace Busse for five weeks while he tours. On June 4 Maestro Busse opens a Chez Paree show unit in Detroit for 4 weeks of theater work, flying back to Chi July 2.
Rita Rio plays a one night engagement at the Paramount Ballroom in Philly, May 27.
Ascap Meet Closes
Three-day convention of the field representatives of Ascap came to a close late yesterday afternoon. Final day was given over to various discussions, mainly anent the relationship between the home office and reps. The 55 attendees were guests last night of general manager John G. Paine, at the Rainbow Room.
Full-Hour "Clock" on WBRY
New Haven — WBRY has supplanted two network programs just concluded with a full-hour "Musical Clock" at 8 a.m. daily, designed to lend itself to commercial purposes. Walter Howard will handle the show.
Paley Amateur Award
Walter Stiles. Jr., amateur radio operator of Coudersport, Pa., has been selected by a board of five distinguished judges for the William S. Paley amateur radio award and will receive the award from Paley at a presentation luncheon at the Waldorf-Astoria Hotel on Monday.
Short-Waving Fight
Through special facilities installed at the ringside, NBC will shortwave the blow-by-blow description of the Braddock-Louis fight to Radio Splendid, Buenos Aires, as a sustaincr on June 22. This is in addition to the sponsored fight broadcast which Buick has arranged for the Blue and Red networks.
*
The Time June 20-23 *
The Place Chicago ★
The Event
NATIONAL ASSOCIATION
OF
BROADCASTERS CONVENTION * Will RADIO DAILY Be There? ★ YES
and
HOW
with
SPECIAL EDITIONS
Every Day
*