Radio daily (Apr-June 1937)

2 RADIO DAILY Thursday. June 24. 1937 Vol. 1, No. 96 Thurs., June 24, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau. Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside ot Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Addres'i all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk and Verne Bailey, 6425 Hollywood Blvd. Phone Granite 6607. Entered as second class matter April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. Copyright, 1937, by Radio Daily Corp. All rights reserved. riNANCIAL (Wednesday, June 23) NEW YORK STOCK EXCHANGE High Low Close Am. Tel. & Tel 165V2 164 165 Crosley Radio ZOVa 20Va 20Va Gen. Electric 53 1/2 5234 531/4 North American . . 23% 23 23 RCA Common S'/s 8 S'/g RCA First Pfd 64 64 64 RCA $5 Pfd. B Stewart Warner . MV2 17'/2 17'/2 Zenith Radio 333/4 33V4 331/2 NEW YORK CURB EXCHANGE Nat. Union Radio 1 3/4 1 3/4 13^ OVER THE COUNTER Bid CBS A 28 CBS B 271/2 Stromberg Carlson 13 Net Chg. + % + 1/4 + 5/8 + Vs + Vs + Vs + Vi + V4 Asked 291/2 29 15 Mutual Network to Air Arlington Park Races Chicago — Mutual network will broadcast all seven Arlington Park stake races starting Monday with the inaugural handicap. Lincoln Plant, Daily Racing Form chart maker, will report races. Other races are Matron Handicap, Stars and Stripes Handicap, Hyde Park Stakes, Lassie Stakes, Classic and Futurity. The Brooklyn Handicap, one of the leading handicap races in America, will be described over WOR and the coast-to-coast Mutual network on Saturday, 3:30-4:30 p.m., EDST, by Bryan Field. The race, part of the triple handicap crown, along with the Suburban and Metropolitan handicaps, will be run at Aqueduct Park on Long Island. Fight Broadcast Jumped the Meters Blow-by-blow description oi the Braddock-Louis fight in Chicago, broadcast exclusively in the U. S. over the 126 stations of the combined NBC Blue and Red networks, was carried over the most extensive international hookup in the history oi sports broadcasting. It was fed to the Canadian Broadcasting Corp., to Radio Splendid in Buenos Aires, to Mexico City, and was available to European listeners by shortwave. New York's interest in the world championship bout was reilecled in tremendous increases in electricity consumption and telephone calls. Current consumption, attributed by the Consolidated Edison Co. directly to fight listeners, had increased 183,000 kilowatts by 10:30 p.m. over the same hour the preceding night. At 11:30 p.m.. the increase was 167,000 kilowatts, and at 11:45, 105.000 kilowatts. NBC's fight broadcast signed off at 11:40 p.m., and by midnight the current load was rapidly dropping back to normal. NBC's telephone switchboard in Radio City reported 837 inquiries about the starting time of the fight between 5:00 and 11:00 p.m. Inquiries about shortwave reception came from as far away as the island of Horta in the Azores. Western Union received the query for wavelengths from a group of men in that lonely spot as they waited for the bout to start. New Transmitter Site Is Located for WJSV IVashington Bureau, RADIO DAILY Washington — CBS yesterday removed another obstacle from its attempt to re-locate transmitting station of WJSV from Virginia to Maryland, when the board of Montgomery County commissioners approved a proposed site near Wheaton, Md. In approving proposed site. Commissioners followed recommendations of Maryland National Park and Planning Commission. Although tract of land on which it is planned to place transmitter, if permission for change is granted by FCC, is located in residential area, the Commissioners said, in view of fact that station would be of material benefit, they felt it was proper to approve site. CBS is asking FCC for permission to increase station's power from 10,000 to 50,000 watts. Harry Butcher, vice-president of CBS in charge of Washington office, estimated project's cost, including new location and 50,000-watt transmitter, at approximately $270,000. Promotions at WCOL Columbus — Along with the moving of the sales and executive offices of WCOL to the ninth floor of the Standard Bank Building within the next ten days, two promotions will be in line. Ed. Bronson steps up to program director, and Bob Seal assumes the responsibilities of production manager. Sponsors After "Inventions" "Your Invention", new WMCA program, which made its debut Monday as a weekly feature at 7:30-8 p.m. with Sam Hammer as producer and commentator, already has had bids for sponsorship from two sources. One is a publication. Hammer is understood to be holding off, feeling the show will be worth more after a month's whipping into shape. Franklin Tooke Promoted Fort Wayne, Ind. — Franklin Tooke, formerly announcer on WOWO, went up the ladder of success, and is now production manager of WOWO. 46 Stations Are Taking KDKA "Strollers" Revue (Contiiitiea from Page 1) three other states are taking the broadcast either Tuesday or Thursday. Geographically, the stations are located from New York west to the Pacific Ocean, four of them being in California. And north and south they run from Buffalo to Alabama. Larry Nixon Quits WMCA Larry Nixon, publicity director of WMCA, has resigned, effective July 1, it was learned yesterday. He has signed a contract to complete a novel for fall publication and must devote his entire time to the book in order to finish it in time. Before joining WMCA, Nixon was associated with Hirshon-Garfield Inc., New York advertising agency. Bill Davies Joins WOWO Fort Wayne, Ind. — Bill Davies, formerly production manager at WLBC,. Muncie, Ind., is now connected with Westinghouse's WOWO here. Davies will handle publicity and also assist with production. WOV-WBIL Adds Announcers Lewis Charles, formerly chief announcer at WINS, and Kennedy Lud1am, formerly of WNAC, have been added to the announcing staff of WOV-WBIL. "Time" Back to Time "March of Time" reverts to its original sponsorship, Time, Inc., on July 15. Present sponsor is Servel, Inc. Program to continue on its present CBS spot indefinitely. UNITED WOWS KINGS WEB' Radio leaders fly United. Ovcmiglit MainliiieiIvs. New York at 5:55 p.m. — Ijrealifast in CALIFORNIA. (Only 3 stops.) Wliole day for biz. 2 other coast-to-coast flights. CHICACO 3 non-stop flights daily, only 4% hours. UNITED AIR LINES cominc and Goinc H. S. GOODMAN of the H. S. G. Advertising Agency will go to Rochester today and returns to New York about July 1. JANET MACRORIE, NBC editor of continuity, sails today on the S. S. Petan for a West Indies cruise. JOHN W. ALICOATE, publisher of RADIO DAILY, returns today from Chicago where he attended the NAB convention. M. H. SHAPIRO, associate editor, and MARVIN KIRSCH, business manager of RADIO DAILY, arrive on the 20th Century from Chicago today. LYMAN FOOTE MOREHOUSE, London director of AT&T, arrives today aboard the Washington from Europe, HELEN A, HOLBY, director of Club Contact for the Advertising Federation of America, sails Saturday on the Columbus for Paris to attend the third annual Continental Advertising Association Convention there. DAVID 0. ALBER returns today from a threeday business trip to Boston. New Setup is Replacing Gillette Community Sing Gillette Safety Razor Co. will change the name of its program from the Gillette Community Sing to the Summer Hotel effective with the broadcast this Sunday night. Public participation on the program will be eliminated from the make-up, but a new feature, designed to promote the sale of the sponsor's product, will be introduced. Valuable gifts, including washing machines, bicycles, etc., will be auctioned off each month. Listeners will bid for the prizes, with empty covers of the blades as money. A time change is also rumored, but as yet there has been no official confirmation. Program is aired over the CBS network Sundays 10-10:45 p.m. and features Milton Berle, Jolly Gillette, Bert Gordon and others. "Howdy Neighbor" Traveling Omaha — Following in the wake of KFAB's success in presenting the Union Pacific sponsored "Howdy Neighbor" program from a different Nebraska or Iowa town each Saturday, Man-On-The-Street Foster May of WOW, Omaha, is presenting his Chevrolet-sponsored daily broadcast from various localities during the summer. The program is on a remote and he has a full calendar arranged. mi .A .A. .A. .A. A. ^ CUSTOM CLOTHES ■w ^ 'W -w 4f> WEST 48 ST. NEW YORK • BRyant 9-9746 Outfitter to some of the best Radio Bands on the air — Finest of imported materials with the finest of tailoring plus correctness of style. Priced from $65 up. In the heart of Radioland — Hollywood's most modern transcription studios THE AEROGRAM CORP. "from Kript to Hrk" 1611 Cosmo St, Hollywood