Radio daily (Apr-June 1937)

Thursday. June 24. 1937 RADIO DAILY 5 NOV DCCGCAMS-IDCAJ JOE PENNER, who gives his final broadcast of the season on Sunday over CBS, returns Oct. 3 at the same time and with the same cast, including Gene Austin, Joy Hodges, Coco and Malt, and Jimmy Grier's orchestra. An invitational audience, including college presidents, Shakespeare scholars, stage and screen players and producers who have made names in Shakespeare, watched NBC launch its Streamlined Shakespeare series Monday evening, with John Barrymore reading both the Hamlet and the "ghost" roles. Whether or not NBC will keep the same hour throughout the series is not definite, as CBS starts its Shakespeare series July 12, and the two would bump. Both CBS and NBC doing elaborate promotion campaign with schools, clubs, libraries, etc. Vachel Lindsay, touchy about releasing radio rights for his poem, "The Congo," has given in and ok'd it for KMTR this week. Frank Robinson Brown is presenting Los Rancheros Troubadors nightly over KMTR by remote from the Knickerbocker. Eddie Cantor starts this week filming "Ali Baba Goes to Town" for Twentieth-Century Fox. Ferde Grofe will play his "Grand Canyon Suite" in Hollywood Bowl on July 22, with Aida Broadbent presenting the interpretive dances. Jean Ellington In 3rd Spot As part of her newly launched build-up, Jean Ellington has just been placed in a steady spot on NBC's Week-End Revue program, which is usually composed of guest artists. This makes the third program on which Miss Ellington may be heard each week. WFBM Team Lands Sponsor Indianapolis — Ruth Noller and Ada Straub, who have been playing double piano on WFBM, have caught a sponsor. Emrich Furniture Store signed on the dotted line for nine weeks with options of renewal. Gals have been on sustaining. PRESENTS HIMBER AUG. 11 NBC STRIKE PARADE Squawks and Peeves "Complaints, Incorporated" is the title of a new public service program started by WJAY, Cleveland, at 1010:30 a.m. daily except Sunday, under co-sponsorship. A telephone has been installed in the studio and listeners are invited to phone in their complaints and pet peeves to the program. These complaints, provided they are reasonable, will be turned over to the proper civic or other officials in the city for an answer. Complaints are answered on the program just as soon as the person concerned makes his reply. Listeners may also write letters of complaint, which will be handled in the same manner. Ladies Only Reporter Broadcasting from in front of a popular apparel shop, KDYL, Salt Lake City, presents "Feminine Viewpoints" for a quarter-hour each Saturday morning. Ladies only are permitted to participate. Myron Fox, Inquiring Reporter, asks questions of interest to women. Merchandising angle is provided by asking those facing the microphone for a slogan for the sponsor, and on each broadcast a merchandise prize is awarded. Saluting Retail Merchants In a new series of half-hour broadcasts starting Saturday, entitled "The March of Progress," KDYL, Salt Lake City, salutes retail merchants and distributors of Utah. The first broad Coincidence Production men at WMCA are seeing double. On Tuesday, at 1:49.50 p.m.. Mayor LaGuardia started a talk on WMCA, being introduced by the toastmaster at the Lions Club luncheon. Yesterday at 1:49.45 p.m., the toastmaster at the A.F.A. luncheon sat down, and Mayor LaGuardia started to talk, being logged at 1:49.50 p.m. exactly — and of course on WMCA. WFIL. Philadelphia Sun Oil Co., through Roche, Williams & Cunnyngham; Hecker K-O Co., through Erwin, Wasey & Co.; American Oil, through Joseph Katz; Ironized Yeast, through RuthraufE & Ryan; Procter & Gamble, through Ruthrauff & Ryan; Tidewater Oil Co., through Lennen & Mitchell. Boston WBZ-WBZA: Refrigeration & Air Conditioning Training Corp., through Nat'l Classified Adv'g Agency. WNAC: Procter & Gamble (Lava soap) , through Compton Adv'g Agency; Cosmos Chemical Co. (Sanovan), through B.B.D. & O. cast will be dedicated to the refrigeration industry and dealers. Subsequent programs will deal with airconditioning, home-building, radio receivers, automobiles and other important industries over a 13-week period. Although no product or dealer names will be mentioned in the broadcasts, window posters are to be provided each week to the dealers receiving the radio handshake. Actual Barn Dance on KGNO Latest addition to the original program ideas at KGNO, Dodge City, Kas., is the broadcast of an actual barn dance each Saturday night. The dance is held in Claude M. Cave's used car building. The station's Hillbilly group provides the music, and from 75 to 200 couples dance, surrounded by a crowd of onlookers. In addition to the old time dancing, including squares, one-steps, schottisches and waltzes, there are special entertainment acts. The broadcast lasts two hours from 8:30 to 10:30 p.m. and is sponsored by Claude M. Cave & Co., Chrysler and Plymouth car and Case Machinery dealers. Limbering Up the News Believing that news broadcasts are more enjoyable when given in an informal form, KDYL, Salt Lake City, goes into its third year of radio newscasting by making its five quarter-hour news periods conversational in tone, eliminating the cut and dried quips and date lines. NBC Artists Set for Disks NBC Artists Service has set a number of its contract artists for recording work with the Chevrolet company. World Broadcasting and Muzac. Chevrolet engaged Dorothy Dreslin, Alice Joy and Ross Graham for their transcription series with Gus Haenschen's orchestra. World Broadcasting secured the services of George Griffin, and Muzac hired the Norsemen Quartet. WEAN: Lincoln Lace & Braid Mfg. Co., Providence, through Arthur Braitsch, Providence. KOMA. Oklahoma City Wilson & Co., Pennzoil; Chevrolet zone dealers; Anderson Arctic Ice Co. Chicago WMAQ: Kraft Phenix Cheese, spots on O-Ke-Doke, through J. Walter Thompson. WGN: Kraft Phenix Cheese. KMBC. Kansas City Goodrich Silvertown Stores, disks featuring Success Doctor, through Ruthrauff & Ryan. NORMAN BARRY, NBC announcer, and Harlan Wells and Beanie Neibuhr of "First Nighter" ork, back from fishing trip in Wisconsin. John Huston, Walter's son, who plays Lincoln in "The Lonely Man" at the Blackstone theater essayed the role of the Great Emancipator in Chicago Mummers Theater presentation over WCFL the other evening. Opal Craven, Lullaby Lady of Carnation Contented hour, is wearing her arm in a sling. Struck by a golf ball on the North Shore course while waiting to tee off. Duncan Macpherson has inaugurated a Golf Clinic on WJJD, presenting leading golf pros as guests. Frank Black, who commutes to Chicago weekly on Mondays, stayed over Tuesday for the big fight. Ed Cerny, NBC Music library, back from Hollywood vacation. Eric Sagerquist, musical director of Gold Medal Feature time off for weekend of Muskie fishing at Hayward, Wis. Joan Blaine has resigned her role in Princess Pat's "A Tale of Today" to take a summer vacation. Star Signs 6 Stations Chicago — Star Radio Programs Inc. signed six stations during the NAB convention here for its program service. Stations are WTRC, WFBG, WISN, KWJJ, WLAP and KPMC. D. L. Studin, vice-president, and William Gartland, sales manager, represented Star at the convention. Eve Casanova in WMCA Series Eve Casanova, widow of Lou Tellegen and noted authority on beauty, has a new show over WMCA at 9:35 a.m. Thursday and Saturday, talking on charm. Miss Casanova was Paris correspondent for a leading style magazine the past season. Two Screen-Tested Del Casino made a screen test for Paramount Pictures on Tuesday. Ed Jerome of Heinz Magazine of the Air's "Trouble House" is scheduled to make a movie test for 20th Century-Fox. JERRY COOPER HOLLYWOOD HOTEL CBS FRIDAYS 9 P. M. EDST. NEW IB U Jf II N IE Jf Jf