Radio daily (Feb-Mar 1937)

VOL. 1, NO. 2 NEW YORK, FEBRUARY 9, 1937 FIVE CENTS ^Monopoly Hearing Set 1 IflTRODUCfflG ' ....IK RADIO DfllLV ' By JACK ALICOATE Publisher n f ODAY we present to the radio in* dustry. RADIO DAILY. As time passes, if you are part of radio, you wi.l hear considerably more of RADIO DAILY. We are not here to revolutionize the radio industry. Thanks to its understanding pioneers and efficient executives it has long since been on a fine, substantial foundation. Radio spells progress. The industry is expanding rapidly. II is both romantic and colorful and its usefulness is only beginning. Radio has its faults. So have we. That makes us all even at the start. TjADIO DAILY is national in scope and I *^ will be published right here in Radio .Village. It will be radio's own daily Wspaper. It will be independent. It il be intimate, and it will strive to be istructive. In a word it will bring the ws and sidelights of this great industry, its executives and the rank and file, ;ry work day of the year, and as fast modern news machinery can gather, t and print it. "ROM time to time, in this column, we will give our thoughts on the passing dio Parade. Our views will be those a detached but compellingly interested server, for we are not unmindful of fact that if we knew more about radio than those now responsible for its dentinies we would be running radio and not RADIO DAILY. We shall try to be helpful in many ways. A forum where views of responsible radio folk can be outspoken in their, at times, divergent opinions. A front line trench, too, (Continued on Page 2) New Okla. Network Oklahoma City — Oklahoma Network Inc. has been incorporated with following stations comprising net. WBBZ, Ponca City, Okla., KCRC, Enid, Okla., KGFG, Oklahoma City, KBIX, Muskogee, KASA, Elk City, KGFF, Shawnee, KADA, Ada and KVSO, Ardmore, Okla. Corporation to concentrate on cooperation of advertising and mutual assistance. FOREIGN RADIO OUTLAY BOOSTED NEARLY 300% With export business reaching the two and one-half billion dollar mark, and advertisers desirous of avoiding taxes by exploiting fields and distribution abroad, foreign radio expenditures are being increased nearly 300 per cent. Said increase also including clients new to foreign radio advertising as well as increased budgets. Figures are based on the increased contracts running abroad by four agencies specializing in this branch of the industry, particularly Conquest-Alliance company, considered the leading international organization of its kind. According to Dr. W. H. Voeller, head of C.-A., his concern will run ahead of last year in gross billings by a possible $750,000, as compared to a total in 1936 of nearly $300,000. This increase will give C.-A. a gross revenue of $1,000,000 or more, for the current year. Last year Conquest sold a little over 3,000 hours of time (Continued on Page 6) LOCAL ADVERTISERS HOT EOR CO-OP WEB SHOWS Local advertisers seeking the advantage of a network broadcast with its prestige and better grade talent, are flocking to get on the bandwagon of such shows with the result that the two now running on the Mutual Broadcasting System and still another scheduled to begin March 12, have more than one sponsor in a (Continued on Page 4) Oneida Launching Series On 26 Stations Mar. 8 Oneida Ltd., Oneida, N. Y. (Tudor plate) the week of March 8 will launch a series of electrical transcription on 26 stations from coast to coast. Program will be a daytime musical quarter-hour once weekly with Peggy Tudor as mistress of ceremonies. Series was cut by World and will run for at least 13 weeks on the following stations: WGR, WFBR, WGST, WOAI, WNBR, WWL, KFPY, WEEI, WKY, KOIL, KOA, KDYL, KOL, KMBC. WHK. WCAU, KOIN, WCKY, WJR, KSTP, KWK, KNX, WOR, KGO, WGN, KDKA. Batten, Barton, Durstine & Osborne, Inc., New York, placed the account. Investigation of Broadcasting by Congressional Committee Will Be Speeded, Says Connery Cantor Stooge C licks Harry Savoy, who replaced Parkyakarkus on Sunday in Eddie Cantor's Texaco program, was a wow. Doing a rapidfire stutter, Savoy had the program in stitches during his entire time. The comic had good material, but it was his style that topped. Though not definitely set in Cantor's stooge spot at present. Savoy will be on next Sunday's program. GOOD WILL "COURT" IS IN COURT AGAIN Judge Nathan Sweedler of Brooklyn, plaintiff in the action against Standard Brands, Inc., J. Walter Thompson Agency, National Broadcasting Co., WMCA and A. L. Alexander charging the oft-mentioned defendants with unfair competition because they "sed the name "Good Will Court,'' will encounter further legal difficulties this morning in a court-ordered examination before trial. Last Tuesday, at similar proceedings, is was believed that Judge (Continued on Page 4) Wrigley is Sponsoring 3-Hour Red Cross Show Chicago — The three-hour Red Cross Flood Benefit broadcast which will emanate from the stage of the Radio City Music Hall, Feb. 12, 12:30 a.m. to 2:30 a.m., over the combined Mutual, CBS. NBC networks will be sponsored by the William Wrigley, Jr., Co., Chicago, who has subscribed $30,000 to the flood relief fund for the privilege. One hundred and ten stars of radio and screen will partake in the program. The audience witnessing the broadcast will pay for $1 to $10 for seats. 33 Spots for Silver Dust Heckcr Products Corp., New York (Silver Dust & Gold Dust) has started a series of spot programs, Mondays through Fridays, on 33 stations through the East and Mid-West. Schedule follows: WOR, a fiveminute KBS library program which includes two one-minute announce (Continucd on Page 4) By PRESCOTT DENNETT RADIO DAILY Staff Correspondent Washington — Congressman William P. Connery (Democrat, Massachusetts) , chairman of the House labor committee, told RADIO DAILY last night that the House sub-committee of the Rules Committee now considering his resoluation authorizing the Speaker to apoint a committee of seven Representatives to investigate alleged radio 1 roadcasting monopoly would hold a heading this month. Connery said he and a bloc of (Continued on Page 4) SPOT BROADCASTING AT ALL-TIME Despite the severe setback given the spot broadcasting situation when Chevrolet cancelled nearly 400 electrical transcription program contracts through World Broadcasting System, spot biz continues to surge forward to an all time high. National Broadcasting Company's ET division (Thesaurus Library) reveals a 68 per (Continued on Page 4) Philco to Demonstrate Practical Television Philadelphia — What is believed to be the first demonstration of television on a practical basis is scheduled for the once-over on Thursday before a private audience. At that time, the Philco Radio & Television (Continued on Page 6) 1(4 A Gross from NBC That NBC contributed more than one third of RCA's gross revenue of $101. 850.000 for the year 1936 was revealed yesterday in the earnings statement released by David Sarnoff. RCA president. The net RCA profit for the year was S6, 100. 000 an increase of 19 per cent over 1936. The net profit for last year equalled 20 cents on the company's common stock.