Radio daily (Feb-Mar 1937)

RADIO DAILY: Tuesday. February 9, 1937 85% OF FLOOD FUNDS RAISED THROUGH RADIO With about $16,000,000 already poured into the flooded areas through the aid of radio, and with constant appeals still being aired day and night, the Red Cross has received 85 per cent of the funds that have passed into its hands in the past two weeks from radio stations and their listeners. The Columbia Broadcasting System, with one hundred affiliated stations, has been sending money to the stricken areas daily. Stations associated with the net have collected much of the total of the funds include WQAM, Miami, $60,000; WREC, Memphis, $68,000; WADC, Akron, 860,000; KNOW, Austin, Texas, $47,314, and WBNS, Columbus, Ohio, $30,000. Newly formed Mutual network has sent the relief agencies checks totaling $150,000 with their entire resources still airing special shows daily in an effort to swell the amount. The Don Lee section of the net collected one-fourth of that amount and forwarded same to relief headquarters immediately. NBC's two nets, WEAF-RED and WJZ-BLUE handled their collections differently than the other two coastto-coast appealers. Their collections were gathered by the individual stations and all money was forwarded to their local Red Cross headquarters immediately upon receipt. No conservative estimate can be made on the amount collected by NBC, but from the announcements from the affiliates, it runs well into the millions. The independents, especially those in and around the flood areas, have dropped their entire broadcasting schedules to concentrate on appeals, bulletins and special announcements concerning the disaster. Sponsored programs have been cancelled same as sustainings, and the money and clothing collected has been turned over to the Red Cross daily. Hoffman Adding Time On Feb. 14 Hoffman Beverage Co., will expand its present WOR Transradio series at 11 p.m. to a sevenday-a-week schedule. Batten, Barton, Durstine & Osborne, Inc., New York, is the agency. We Believe in RADIO DAILY GOOD LUCK • ALVIN AUSTIN CO. Advertising 515 MADISON AVE. NEW YORK • • • • • • Good Morning!. . . Phil Baker got in a fast lick when he joined the army of "listener speaks" programmers Sunday night .... bringing to New York the gal in the Excelsior Springs, Mo., sitdown -suitor strike. . . .so that she could answer her swain with the benefit of Gulf Oil credits. . . . and speaking oi human interest items, Phillips Lord injected a swell type oi tribute to the Red Cross on his "We The People" stanza .... more of the touchy stuff busted out on the NBC Blue net when John B. Kennedy piloted a half hour devoted to the reunion of George M. Cohan and Sam Harris. . . . seemed good to hear their voices .... along with the old tunes. • • • Back from Hollywood, Hurry Hershficld is set to inaugurate a different type of amateur show on WMCA....date is Feb. 19.... "Hershfield's Laugh Parade" is what they will ask the radio editors to list. .. .Harry, however, will seek out amateur humorists ... .hot from the parlor ... .apart from this, the humorist-cartoonist is again doing his "One Man's Opinion". .. .a role of serious commentator. .. . • • • Jack Lavin hops back from St. Louis late this week .... Whiteman is playing a local theater there .... but the home office of the D'Arcy agency is also there .... and Coca Cola was most likely the LavinWhiteman goal .... as well as the local box office .... In radio there are day and night shifts. . . .but Dr. Voeller of Conquest Alliance is his own day and night shift .... the foreign biz in his hair until 3 a.m. regularly .... yet he manages to get a laugh en route .... such as ... . one network in Chili sells 15-minutes for $3.75 and runs a wire from over the Andes for the hookup. . . . • • • Hardeen. . . .late Harry Houdini's brother ... .will saw a woman in half tonight on the Phillip Morris program ... .almost enough to make the Great Harry come through with a "message". .. .Charlie Martin's script uill no doubt sell the Hardeen business on the ether.... • • • Ned Midgely. Doug Connah, Mr. Hazard of BBDO trying to get a little work done while the office is being torn apart and a new ventilation system installed. . . .Vance Babb, NBC manager of press. New York, back at his desk after a tussle with influenza .... Ed Reynolds. CBS copy' writer, confined to the hospital with jaundice. . . .Dan Wickendon, CBS trade news division has a story published in the current issue of Story Magazine .... Tom Foley. N. W. Ayer publicity. Rex Chandler, orchestra leader, out at Roosevelt Field looking over, new monoplane with a stock Ford V-8 engine in the nose. • • • Lord & Thomas — President George Washington Hill of American Tobacco el al in holding down the "Hit Parade" to seven leading numbers despite the 15 minutes to be added to the program.... will earn the gratitude and whole-hearted respect of the pop music industry....it seemed that the extra quarter hour would run it into an even ten. FOREIGN RADIO OUTLAY BOOSTED NEARLY 300% (.Continued from Page 1) abroad, mainly in France and Luxembourg in Europe and in all Central and South American Countries. To date, billings are within 1,000 hours of the entire 1936 total. Most active spot right now appears to be Cuba despite its continuous political upheavals, while Argentine for instance has clicked for years with amateur shows. One of the largest has been sponsored by Lambert Pharmacal Co., for its three products, Listerine, tooth-paste and tooth brushes. In all, about 60 national advertisers are represented and make consistent use of foreign radio. Trend is definitely toward live talent bought locally. Outlets for the most part have their stock companies and orchestras. Live talent preference is aided through the fact that electrical transcriptions cannot be made for general Latin American coverage because of the different Spanish dialects and the necessity of a so-called "neutral Spanish." Philco to Demonstrate Practical Television (Continued from Patie 1) Corp. will demonstrate, for the first time, their 441 line television. Show will be held at the Germantown Cricket Club, some distance from Philco's tele station at the company plant, W3XE. Philco demonstration last summer showed pictures on a mirroring plate of 345 lines. Extend "Ma and Pa" Time Atlantic Refining Company's script show on CBS "Ma and Pa," will go to five times weekly beginning March 1. Sketch is now heard twice weekly, with Parker Fennelly and Maragret Dee playing the leads N. W. Ayer & Son, Inc., New York agency handles the account. New Canadian Station Vancouver, B. C. — Canadian Broadcasting Corp. announce Feb. 16 as opening date of new 5,000 watt transmitting station on LULU Island, B. C. and new studios in the Canadian National Raliways Hotel, Vancouver. Bearing the call letters, C.R.C.V. it will replace the present 1,000-watt transmitter and small studios. CNE MINUTE INTERVIEW ALFRED J. McCOSKER "As an advertising medium, radio is now firmly established. No longer need the broadcasters stress the success stories and results in sales. Now they can concentrate on excellence of presentation, novelty of entertainment and originality o! ideas."