Radio daily (Feb-Mar 1937)

8 RADIO DAILY Tuesday, February 9, 1937 Hew Accounts NBC BOWEY'S, INC., through Russell C. Comer Advt. Co., Chicago; RENEWS from March 8, Monday, Wednesday and Fridays, 5-5: 15 p. m., 16 stations on Blue Network; 5:45-6 p. m., 5 stations on Blue. Program — "Adventures of Dar Dan." C. F. MUELLER CO., through Kenyon & Eckhardt, Inc.; RENEWS from February 22, Monday through Friday, 10:45-11 a. m., on 6 Blue Network outlets. Program not indicated. THE WRIGHT CO., through H. B. LeQuatte, Inc.; STARTS March 7, Sundays, 11:05-11:15 a. m., on WJZ only. Will advise on program. CBS MACFADDEN PUBLICATIONS, INC., (Liberty Magazine) through Erwin, Wasey & Co., Inc.; STARTED January 27, Monday, Tuesday, Wednesday and Friday, 11-11:05 p. m., on WABC only. Program — "Tomorrow's News Tonight." WOR HECKER PRODUCTS CORP. (Gold Dust and Silver Dust) through BBD&O, Inc.; STARTED February 1, Monday through Friday, 8:20-8:25 a. m. Beginning March 8, program will be on 5 minutes earlier. MODERN INDUSTRIAL BANK, through Metropolitan Advertising Co.; STARTED February 8, Mondays 9-9: 15 p. m. Program — Gabriel Heatter, news commentator. R. H. MACY & CO., INC., RENEWS from Friday, February 12, Monday through Friday 8:30-8:45 a. m. Program— Martha Manning, sales talk and music. Philadelphia KEASBEY & MATTISON (bromocaffeine) , through Geare Marston Agency, started Feb. 1, for 13 weeks, daily participation in "Homemakers' Club." WIP. MACKIE-HENKELS CO. (iodine jelly), through Feigenbaum Agency, started Feb. 1, for indefinite period, daily participation in "Homemakers' Club." WIP. RADIO TALENT For Every Program CENTRAL ARTIST BUREAU, INC. COIumbus 5-4323-4 1619 Broadway New York City STATIONS Cr AMI I HA Highlights in the Development of Outstanding U. S. Radio Stations: No. 1 of a Series. UJiP Philadelphia r 000 Watts— 610 K.C. SHORT wave transmission from Daventry, England, has begun via GSL. coming through on 6.11 megacycles. Americans may catch programs from 6 to 8 and 9 to 11 p.m. E.S.T. BENEDICT GIMBEL, JR., Pres. ALBERT A. CORMIER, V.p., Gen. Man. ON March 16, 1922, they moved out the remaining phonograph records from a ten foot square room on the seventh floor of the Gimbel Building, and WIP, Philadelphia's first station, was on the air. Separated by a flimsy partition, was a room of similar size housing the control and transmitting equipment. But the transmitter in question, is now a permanent exhibit at the Franklin Institute. WIP went places, guided by the leadership and public service as indicated to Gimbel Brothers. Enroute, the outlet, through special events features, stunt broadcasts and all-around radio showmanship, built itself an enviable reputation. The pace with technical progress was also kept, and on its fifteenth birthday, new $100,000 studios were opened, representing the utmost in construction, engineering facilities and beauty of appointments. HOWEVER, the organization does not know the meaning of resting on one's laurels and the top-notch staff is seeking further laurels if anything. Above all it is a "pioneer voice" which must uphold the finest traditions of the broadcasting industry. The payroll covers a staff of 60. WIP's "first" log is an index of initiative management. WIP "FIRSTS" First Football Game on the Air. Penn Cornell. 1922. First Children's Program on the Air. Uncle WIP. 1922. First Dance Orchestra to broadcast from a remote point L'Aiglon. 1922. First Women's program on the air. WIP Homemakers' Club. The Ocean Waves on the air from Atlantic City Steel Pier. First broadcast from bottom of the sea. 1924. First series of Street Interviews. 1926. First Television Broadcast of a children's program. 1934. Charlie Kerr from Cafe 1923. 1924. CURRENTLY, a smart move on the part of WIP is its deal with local newspaper in a time and space swapping proposition. Each medium plugs the other as though paid advertising and money actually exchanged. The deal involves the equivalent of $570 in newspaper space and radio time each week. The newspaper's advertisers are aided by WIP time, also the newspaper itself. The station makes no actual monetary expenditure for space in the dailies and uses it as it sees fit. The "Philadelphia Inquirer" is concerned in the $570 weekly deal and last year the "Philadelphia Ledger" was in on a similar setup, but this year time could not be cleared. An offshoot of these newspaper deals brings out at least one important point. The association between the station and dailies gave a foundation to a more amicable understanding between press and radio. Strained relations vanished. WIP gets along fine with the newspapers. A L CORMIER, among other things, has an excellent background in the sales field; Benedict Gimbel, Jr., while neither the shrinking violet nor over-impulsive executive, takes a very active part in the everyday life of his station. Seeks Station Permit Morristown, N. J. — Colonial Broadcasting Co. of this municipality has asked the F.C.C. at Washington for authority to construct a radio station to be operated here. The applicant seeks to operate on 620 kilocycles, with one kilowatt power, and unlimited time. Third "Ranger" Account San Francisco — Third account will join in sponsorship of "The Lone Ranger," dramatic sketches on Mutual network, when the Kilpatrick Marvel Bakery company takes its local time. Emil Reinhardt is the agency. "Lone Ranger," an MBS show of long standing originates in Detroit (WXYZ) for the Gordon Baking Company and is heard in New York via WOR. Local sponsor in Los Angeles has had the program wired since first of the year. New Program at WMAS Springfield, Mass.— -Two new commercials were added to the program at WMAS this week. Allied Baking Co. is now presenting a one minute weather report shortly after noon on Sundays; and the local branch of Dutchlands Farms, string of roadside stands, is on the air for five minutes Sunday nights. Add new sustaining programs at WSPR: The Hour Between, replacing Rytham Matinee on Wednesdays from 3:15 to 3:30; and Loyd and Alta replacing the Oklahoma Cowboy, 9:30 to 9:45 Thursday mornings. Emerson Radio In N. J. Trenton, N. J. — Papers of incorporation have recently been filed here for the Emerson New Jersey Incorporation of Newark, as Emerson radio distributors. Papers list David B. Silver of Newark as agent. NBC's ''Music Hall on the Air" and the "Woman's Page" took their places recently on the regular series of short wave broadcasts to South and Central America via W3XAL, Latin American listeners will hear Music Hall every Sunday and the other feature on Fridays. Spanish announcements will be made. CMA-5, Cuba, now operating on 9.9 megacycles during New York evening hours. Call letters not used, so you take what you get. Programs are usually commercials. HS8PJ, Bangkok, Siam, has abandoned the 10.95 megacycle channel and conducting experimental transmissions via 10.02. Tests are identified by the sound of a gong, struck three times. English, Siamese, German and French announcements are made. TIPG, San Jose, Costa Rica, has been heard recently sending special programs in English, Saturdays between 9 and 10 p.m. E.S.T. Barring code interference, station is heard well m this area via 6.41 megacycle channel. Packard Renews Packard Motor Co., renewed both time and talent on its NBC show from Hollywood starring Fred Astaire, Tuesdays 9.30-10.30 p.m. This sets the show until August 31. Agency is Young & Rubicam, Inc., New York. Son for Ned Midgely Charles E. (Ned) Midgely, Jr., BBDO, New York, radio time buyer, and Mrs. Midgely are the parents of a son, Charles E. III. February found less than 30 visual broadcasting (television) licensus in the U. S. RCA and subsidiary NBC held eight experimental ones, including two mobile units, CBS had two, and others at least two each. University of Iowa, Kansas State and Purdue have one or more experimental stations.