Radio daily (Feb-Mar 1937)

10 RADIO DAILY Tuesday February 9, 1937 , STATION * WOR enlarging piesent quarters. Expects to occupy entire 23rd floor by end of the month. George Engelter, Iowa network traffic manager gone to WIRE. Indianapolis, in similar capacity . . . Bill Rothrum. progrrm director at Auburn's WMBO to WSYR, Syracuse, as announcer. He didn't get fired. Col. Wilder hired him. Wilder also reached out to Utica and took Ray Servatius. WIBX continuity writer. Hell do the same job in Syracuse. WNBX. thou, and-watter at Springfield, Vermont, has been re-financed and will hereafter operate under new management. WNRI, Newport. R. I., has been incorporated by a group consisting of W. Paul Oury, former manager of WPRO, Providence, R. I.; S. George Webb. Newport, and Howard Thornley, of Pawtucket. Of the nine Connecticut stations. WTIC. Travelers' 50,000-watter, is the only NBC-Red basic, in addition to its Yankee network affiliation. The Yankee association now leaves WDRC entirely CBS basic. Charles Greenblatt, Waterbury, has applied to FCC for operation on 1190 wave length, from wnich WATR ie moving to 1290. John S. Allen and G. W. Covington have been notified that FCC has approved application to install a new station at Montgomery. Ala. WMAS. Springfield, Mass. is planning a S65.000 broadcasting station at suburban Agawam. McClatchy stations KFBK, KWG and KMJ have been added to the 10 NBC outlets for American Tobacco Company's "Your Hit Parade." Honolulu will also receive the program regularly. WATR now has the WMCA intercity connection which was formerly WBRY's which has obtained the Colonial Mutual franchise. WATR has also installed a short-wave transmitter using the call letters WIXVL. Flood Makes *Eui Kin WSM Mobile transmitter crew consisting of Jack Harris and lack DeWitt report a believe-it-or-not item from Paducah. While covering flood, men noticed a barn practically submerged. On one end were five cats. Ten feet away were five rats. No feuding. All watching water carefully. £sR Wm IN PEVIE LEO REISMAN F. & M. Schaefer Brewing Co. WOR (MBS network) Sunday, 9-9:30 p. m. B. B. D. & O.. Inc. SMOOTH. PLEASING MUSICAL, WITH BEER COPY DISCREETLY HANDLED. Leo Reisman heads this new "Nine o'Clock Revue." said program reported as having cost him the Phillip Morris cigaret contract of long standing. Nevertheless, hardly anyone would believe the maestro would do anything not coming under the head of good business. With Reisman is the up and coming young baritone, Ray Heatherton; The Three Symphonettes. fern vocal trio; Fred Uttal. as the announcer-Man About Town, while Eve Symington, socialite night club warbler, was guest artist. Airing is from the New Amsterdam Roof theater-studio. Show is a well balanced entertainment of the usual rhythmic Reisman tunes, interspersed with ballads by Heatherton and a few spots filled here and there by the Three Symphonettes. Uttal and Miss Symington filled in considerable continuity and lead-ins for songs under the guise of imaginary trips to various theaters or night clubs about town. These interludes helped as cues for the orchestra to great extent and added a somewhat different touch. Miss Symington handled her lines nicely and Uttal proved no slouch either. Former also contributed a couple of vocal numbers. Beer credits were soft pedaled yet effective. "Beer at Its Best," was the slogan. Show bucks Winchell for his quarter-hour period, also another musical as well as the Ford concert. mad ambition to make a vocal star out of her daughter, because the mother herself had been sidetracked from such a career, was a little too strained. The dramatic end of the program is led up to by some introductory narration by Aunt Jenny, an ingratiating type, who at the same time puts over her little commercial talk with the announcer. Some of the stories are being given serially in two or three installments. AUNT JENNY'S REAL LIFE STORIES Lever Bros. WABC (CBS Network) Tues. Through Fri., 1:45-2 p.m. Ruthrauff & Ryan DRAMATIC PLAYLETS WITH POPULAR APPEAL PLOTS HOLD GOOD HUMAN INTEREST. The several domestic and romantic playlets already offered on this recently inaugurated program have held to a good average. Some of them actually were topnotchers for strong human appeal, notably the one about the girl who brought up an abandoned baby boy and later was obliged to go and find his father, a supposedly heartless man. who turned out to have been a victim of circumstances. Tearjerking is not easy on the radio, but this one did it, and some of the others haven't been far behind, although the ^kit about a mother obsessed with a "GOOD WILL HOUR" Sustaining, on WMCA (Inter-city Network), Sunday, 10-11 p. m. STATION THAT ORIGINATED THE LATE "GOOD WILL COURT" HAS A LIKELY SUBSTITUTE, APPARENTLY FOOLPROOF YET ALONG THE SAME LINES. Strong possibility that if the J. Walter Thompson agency has this idea ready to follow immediately upon the heels of the "Good Will Court" the Chase & Sanborn hour . may have continued pretty much the same show basically, yet avoided the censure of the Bar. Program still uses visitors, with minor or major troubles, but not so much of the police court type of woe, nor those that call for civil action. When the services of an attorney is indicated, applicant is advised to obtain one. Otherwise, the procedure is to give kindly and philosophical advice, as dispensed by John J. Anthony. He has his announcer and secretary at hand to help. As it stands, the hour is a cross between a "Voice of Experience" type of advice and some of the direction handed out on the "Good Will Court." but of course Mr. Anthony does not have any jurists present. He voices his advice and opinions both to the applicant (who remains anonymous of course) and to the listeners at large. Most of those seeking advice did not seem to strike so dramatic nor embarrassing a note as many on the "Good Will Court," but there is nothing to prevent a more tense atmosphere being injected if it is believed that it will make for a stronger show or more showmanship. Anthony seems to bend over backward in seeing that no discordant note is sounded in his careful handling of the situation. "Samples" of Music Heestand-Stuart Music Co. of Oklahoma City airing weekly show over WKY featuring school bands and individual child musicians. Company, selling music instruments, picks bands and soloist from clients. Numbers used on program are those included in instruction courses offered by sponsor. Two weeks have brought increased sales, and innumerable inquiries. ft 44 Quotes' ft "T BELIEVE very few people — apart A from those directly involved in the process — realize the great change wrought in the orchestration of popular music by the advent of the microphone. The result has been that for broadcasting purposes the orchestration for every instrument has had to be refined and enriched and embroidered. In fact, the microphone has revolutionized and developed the orchestration of popular music far beyond the wildest dreams of jazz arrangers a few years ago." — JOHNNY GREEN. "The role of National Broadcastiiig Company in television will be operalion of transmitters, programs, and, when it becomes available for commercial use; serving sponsors. In order that we may be prepared to do our part, our engineers are daily putting apparatus on the air under practical conditions. With the experiments going on daily, we feel that when the time is ripe to offer television to the public. NBC will be prepared to do its part."— MAJOR LENOX R. LOHR. "At a conference of governors in Colorado Springs. August, 1913, Carl G. Fisher of Indianapolis proposed an unusual national memorial to Abraham Lincoln. The result is the Lincoln Highway from New York to San Francisco." — (Narrator CBS American School of the Air). "In London. England, the authorities were once greatly disturbed over the number of persons who committed suicide by jumping from an old bridge into the Thames. Some one suggested painting the dark, gloomy bridge with light, cheerful paint. When this was done, the number of suicides decreased materially." — (Narrator. The Story of Industry. CBS.) "A good dance orchestra leader shouldn't have to conduct — except at rehearsal. I'm not implying that on orchestra doesn't need a conductor at all. But the leader should know how to build his players into such a perfect unit at rehearsals that when they finally go before the public he could take a vacation if the public would allow it." . . . BENNY GOODMAN. Out After Biz Detroit— Radio Station WXYZ decided in favor of expansion. The resul': is . . . they're enlarging their selling department and moving the personnel around. They're putting the staff in space once occupied by the former vaudeville booking department of the United E'afroit Theaters Organization. . . . that means the fourth floor of the Madison Theater building.