Radio daily (Feb-Mar 1937)

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FLOOD FRONT.... to keep a waiting world informed The first flood broadcast was made by NBC at Kennett, Missouri, on January 20th. It was the only one that day — and the first of many NBC broadcasts during the week that followed! From every point, NBC Microphone Crews — announcers, commentators and engineers — kept a waiting world informed. They broadcast from 'planes . . . from boats in the tide-washed floods of Main Streets . . . from mobile units which often replaced the crippled radio transmitters in the cities of the affected areas. More than 100 Pickups from 21 Cities in 11 States Over the great NBC Blue and Red Networks of 116 stations sped more than 100 broadcasts in that one week. Broadcasts ranging from 10 minutes to 1 hour described conditions as they developed. American Red Cross appeals brought instant and generous response to the stricken. Crisp news summaries crackled into the air from coast to coast. America heard the news — NBC was on the scene. NATIONAL BROADCASTING COMPANY A Radio Corporation of America Service