Radio daily (Feb-Mar 1937)

RADIO DAILY: Wednesday, February 10, 1937 AGENCIES MAX ULLMAN, formerly of Radio Guide Magazine, has joined the advertising department of the BlaineThompson agency. Gerald Marshall replaces Ullman. ARTHUR KUDNER ADVERTISING AGENCY to handle all advertising for Quaker Oats. Newspaper and radio campaign being planned. CRAWFORD'S FURRIERS, placed direct, renewal starting Feb. 1, for indefinite period, three quarter-hours weekly. Musical ET. WIP. P. B. WHITE & CO. (tailors), through Feigenbaum Agency, renewal started Feb. 1, for indefinite period, six quarter-hour periods weekly. Musical ET. WIP. HENRY LEGLER has resigned from J. Walter Thompson to become a partner, director and vice-president of Cecil, Warwick and Cecil. Name of agency to be changed within sixty days to Cecil, Warwick and Legler. AMERICAN ADVERTISING GUILD meets tonight to discuss motion picture and radio publicity and exploitation. FCC Actions Washington Bureau of THE RADIO DAILY Washington— FCC yesterday recommended that application of Bay State Broadcasting Corp., WAAB, Boston, for modification of license to allow station to increase daytime power from 5000 watts to 1 kilowatt be granted. Owensboro Broadcasting application to FCC to construct one hundred watt station to be operated on 1500 kc. frequency, unlimited time, granted yesterday. Lipton Switches Web Thomas Lipton, Inc. moving from WJZ to WEAF effective Feb. 17. Show will also become a three-aweeker on this date, being heard Monday, Wednesday and Friday from 7:45 to 8 p.m. Talent set-up remains as is. Cut Off the Air The BBC yesterday cut a program off the air because the name of Mrs. Wally Simpson was a part of the script. €NC MINUTE INTERVIEW MILTON BERLE "I hope the rules will be changed permitting comics to ad lib, and thus provide the audience with spontaneous humor. Comedy loses much of its spark in being read. I'm looking forward to the era of radio bon mot which means a minimum of stale jokes." • • • Tomorrow night on her show via CBS .... Kate Smith will present Professor Quiz, besides bringing back for a fifth appearance, Henny Youngman, new comic sensation .... The Prof, had been on CBS as a sustaining feature Sunday nights opposite the Jack Benny hour. His fan mail was more than any other show meeting such strong competition. Experience is similar to Miss Smith. When she first came to radio, she was spotted opposite the No. 1 show. . . Amos and Andy! • • • Rudy Vallee will present A. L. Alexander who will read a "Tribute to Lincoln" Everyone's raving over Eddie Cantor's new stooge, Harry Savoy, long a vaudeville headliner! Mills Music brought out Leonard Jay Freedman's new song game "Sing A Sing-AGrum and Smile," which they hope will do a "Knock Knock." Idea is to rhyme "last words" ... .Abe Lymun will remain at the New Yorker until March 10 provided his contract isn't renewed for the millionth time! . . . .Gus Arnheim and band, now at the Congress Hotel in Chi., may succeed the Lymun crew Rodney McLennen, formerly on the "Merry Go Round" opens a two-week engagement at the Roney Plaza in Miami! ....Phil Baker, before leaving for Florida, was in Louis Nizer's office discussing Goldwyn's contract, which will be a three-yearer. Phil will remain for Gulf until June! • • • Allan Prescott, the "Wife Saver" of radio, is negotiating with a chain of five and ten cent stores, to publish his scripts in book form! .... Did you ever hear of an advertising agency refusing new accounts? .... We did the Franklin Bruck concern in Radio City. . . claim that they can't accommodate more clients! • • • Mary Lewis, the Met Op Star ... .opens in Philly next week . . . .She just completed 52 electrical transcriptions for RCA sponsorship! . . . .Shep Field's younger brother, Eddie, is in the carpet business, but has his dealings with radio people, doing work for Morton Downey, Roy Campbell, etc Frank Daly and Blanche Calloway are sending out some smash "sales-letters" ... .Leslie Howard returns as a comedian on the Cantor shoiv Sunday ... .He got a great kick out of "clowning" while Eddie did Hamlet on a recent show .... Planning a terrific build-up for Rex Saunders and his Vikings. .. .Men are blonds, being Swedish.... Rex's wife, Sonja Leonard, will be featured vocalist. . . .She is a ravishing brunette! ... .Al Shayne is preparing electrical transcriptions for out-oftown local commercials .... According to present contract, he's forbidden to appear on nets for another sponsor which pipe into N. Y. • • • Young & Rubicam have set the following guest stars on their various shows: Josephine Antoinoe on Ed Wynn's program Saturday and Harry Richman on the Gulf show Sunday. Alexander Gray goes on Bernie's show next week. The reason for Eddy Duchin's absence from Lindy's during the lunch hour is solved .... He's on tour, returning to the Plaza April 1. . . .Ramona opens at the Savoy -Plaza cocktail lounge Saturday!. . . . Floyd Gibbons presents Kate Smith and Stoopnagle and Budd Saturday night. . . .Bud Roth, former advertising and exploitation head for Adam Hats .... went into business for himself under the Roth Agency banner. Will act as station rep and production planners! I OIE I 14. \ JAPAN stations JZH, JZI, JZK and JZL, operating on 6.095, 9.535, 11.80 and 15.16 meg. respectively will soon begin airing special short-wave broadcasts for listeners in tne United States. Programs will be heard from 3 to 4 p.m. daily. Radio will play an important role in the exposition to be held in Paris next Spring. A radio pavilion is now under construction, with the erecting of the largest broadcasting hall in the world to follow. Radio waves can be used to destroy insects by an invention just completed by Dr. G. C. Lemon in London, Eng. Apparatus will be used by farmers in fight against destroyers of crops, particularly corn. Every radio station in Germany must pay for the privilege of broadcasting recordings in the future following a decision handed down in the Reich's Judicial Court. Austrian government has founded a special college in Vienna to teach radio technic. Scholarships will be tendered to the nation's talented musicians. A laboratory for television is being built near Tokyo, Japan, by Japan Broadcasting Corp., for completion in March. About $1,500,000 is being spent on the project. WIP Vocal School Philadelphia— Now that WFIL has become the guiding spirit for wouldbe radio dramatic actors with the formation of a theatrical school of the air, Clarence Fuhrman, WIP musical director, hopes to do as much for the aspiring vocalists. Neophytes attending Fuhrman's "Radio Classes" get all the rudiments of mike technique and their actual broadcasting experience on the "Clarence Fuhrman Presents" stanza, originating here for the Intercity net. Albert Boss and J. Harry Tipping tutor the tonsilers. Radio was used extensively by the U. S. Army as far back as 1900. That a German radio message, sent to Mexico, was intercepted by the British and turned over to American military officials — and that it helped bring us into the World War.