Radio daily (Feb-Mar 1937)

Thursday, February 11. 1937 RADIO DAILY 5 WITH THE ft WCMEN ft — By ADELE ALLERHAND = A CCORDING to Janet MacRorie. director of the continuity acceptance depart ment at NBC .... radio's a fertile field for the femmes. . . .She believes it's rich in opportunities .... executive and administrative .... for the distaff side of the house .... All of which theories she'll expound on the job clinic series, conducted by Loire Brophy, employment counselor in the New York Herald-Tribune Auditorium .... Aviation takes to the ether when Helen Stansbury goes on the air. .. .tonight at 6:15. over WINS .... Florence Maxwell interviewing .... Her job is to interest American women in aviation. . . . Get 'em up in the air and keep 'em there? Still another femme commentator aired her fashion views yesterday.... Betty Goodwin, NBC Fashion Editor, was on strictly feminine territory .... talking clothes on the National Association of House Dress Manufacturers program. . . .1.45-2.00 June Hamilton Rhodes of fashion fame, gives hostesses the low-doivn on entertaining — from buying the Valentine favors to "bye-bye-ing" the last straggler among the ciggie butts on the "Beautiful Homes" program this morning From partying to "Live Alone and Like It!" ... .That's logic! Marjorie Hillis, who penned the laugh-making best seller, tvill be the Big Moment on Douglas Allan's "Little Moments with Big People" over WINS. Noel Coward's gals go guest star .... with Gertrude Lawrence of "Tonight at 8:30" featured on the Schaefer Nine O'clock Revue, WOR, on Sunday .... and Joyce Carey of the same production (she authored "Sweet Aloes") appearing on "Theater Guide" over WINS. 11:30 this A.M. . . . Anecdotes anent Virtuoso Coward are anticipated .... Rosalind Green will take over the part of "Claire Whitney" on the "Morning Matinee". Thursdays .... Another drah-ma girl to guest star is Ilka Chase of "The Women" .... she'll be heard on the "Hammerstein Music Hall" broadcast Feb. 16 "Hitching Your Hobby" hitches its wagon to a Met guest star when Rose Bampton .... now on tour is featured over WMCA next Tuesday afternoon .... She'll talk to Marion Cole, hobby editor of the New York American, about jewelry and its relation to operatic roles .... Weather Hits "Popeye" Program Wheatena Corp., is not renewing its "Popeye The Sailor" program with Floyd Buckley after Feb. 28. Show is on CBS net Monday, Wednesday and Friday, 7.15-7.30 p.m. Unofficially, it is understood that the unusually mild winter has resulted in less hot cereal being used and sponsor believes the worst will be over by the end of the month, or at least weather conditions will not warrant another 13 week contract. Account is handled by Rohrabaugh & Gibson agency. Varied Viewpoints Ousted Good Will Court Finds Friend in Flamm 'Extras' Ciet Break Hollywood — Movie extras will go on the air in a half-hour sustaining program originated by KFI, weekly starting Sunday, 9:30 P.S.T. Francis X. Bushman will be master of ceremonies, and will produce the show. Audience will be asked to vote on most talented extras. ~¥yHEN I returned ta New York a » T few days ago after a short holiday abroad, I learned for the first time about the sudden termination of the Good Will Court. The ruling by the higher court that caused the w ithdrawal of that program was a keen disappointment, although not entirely a surprise. We knew that for some time effort was being expanded in many directions and by many people to bring about the termination of that program. I am not jioing to comment at this time as to the motives or the justification of that decision. Thus ended, abruptly, one of the most interesting, instructive and entertaining programs ever presented by radio. In my association with WMCA for the past decade, I have always been of the opinion that a spontaneous program, particularly when it abounds in human interest, is often more attractive to the radio audience than a well-planned, well-rehearsed conventional type of offering. It is for that reason that programs such as Major Bowes Amateur Hour, the Chinatown Mission, important public banquets and the WMCA Street Forum hold such unusual interest for the radio audience. Those elements of showmanship were particularly responsible for the great success of Good Will Court. The instantaneous success of that program was due to its spontaneity, its human interest, but even more important, because of its service to the public — i because it touched upon everyday problems that concern so many of our people. When I outlined this program to I my associates about two years ago, j I did not have in mind a strictly ! legal type of program. I wanted its directors, its judges, or whatever you ! choose to call them, to consider all j problems from a broad, human standi point. We felt that every program ! presented in which unfortunate men and women were assisted was ac; complishing that much additional | good. We have no intention of quarI reling with, or antagonizing by the further presentation of Good Will Court, those powers that have successfully sought its end. Now, we initiate the same program with a much wider scope. We choose to call it the Good Will Hour because we feel that the title adequately conveys the type of service we hope to render. In selecting John J. Anthony to serve as director of this program, we believe we have a man who by virtue of his education, experience and personality is equipped to successfully carry on this work. As director of the Marital Relations Institute for the past eleven years, Mr. Anthony has personally listened to thousands of cases involving problems of every nature and description. Hence, this work is nothing new to him. Although he is not a practising lawyer, psychologist or psychiatrist, Mr. Anthony's general knowl ONE MINUTE INTERVIEW GUY LOMBARDO "I don't know much about programs outside the music realm, but in this field I sense a change in public taste, and this year will undoubtedly fill a demand for smarter and more melodious songs to the exclusion of blaring, sizzling compositions." edge of these subjects will enable him to give proper guidance in the cases that will be accepted for broadcasting during these programs. I sincerely hope that Mr. Anthony will justify the faith I have just expressed in him. The function of a radio station, as prescribed by law, is to serve in the public interest, necessity and convenience. I am of the opinion that the Good Will Hour will properly fulfill these functions. . . . DONALD FLAMM, WMCA Prexy. PICTURE LIGHTING & EQUIPMENT CORPORATION Everything Electrical for Studios In addition to being the largest distributor of lighting equipment for motion picture studios in the east we are also manufacturers and designers of equipment for . . . RADIO STATION! AUDITORIUM! DISPLAY! Also a complete line of electrical supplies including Mazda bulbs. 244-50 West 45th Street New York, N. Y. Telephone CHickering 4-2074-2075