Radio daily (Feb-Mar 1937)

4 RADIO DAILY Monday, February 15, 1937 Hew Accounts Renewals NBC PROCTER & GAMBLE CO., Cincinnati—(Drene) thru H. W. Kastor & Sons Adv. Co. Inc., Chicago, starts Jimmy Fidler on 50 NBC-Red stations, Tuesdays, 10:30-10:45 p. m., on March 9. PROCTER & GAMBLE CO., Cincinnati— (Ivory Snow) thru Compton Adv. Inc., New York, starts Life of Mary Marlin on 7 NBC-Blue stations (WJZ, WBZ-WBZA, WSYR, WHAM, WXYZ, WBAL), Mondays thru Fridays, 4-4:15 p. m. on March 29. PROCTER & GAMBLE CO., Cincinnati— (Ivory soap) thru Compton Adv., Inc., New York, starts Life of Mary Marlin on 31 NBC-Red Stations, Mondays thru Fridays, 12: 1512:30 p. m., on March 29. CBS SINCLAIR REFINING CO., New York — Thru Federal Adv. Agency Inc., New York, starts an unannounced program on 59 CBS stations, Wednesdays, Fridays, 10:3010:45 p. m., on April 7. NBC C. F. MUELLER CO., Jersey City— (Macaroni) thru Kenyon & Eckhardt, Inc., New York, starts Crosby Gaige on 7 NBC-Blue stations (WJZ, WBZ-WBZA, WFIL, WSYR, WHAM, KDKA), Mondays thru Fridays, 10:45-11 a. m., on Feb. 22. GENERAL FOODS CORP., New York — (Jell-O) thru Young & Rubicam Inc., New York, renews Jack Benny for 44 weeks on 55 NBC-Red stations, Sunday, 7-7-: 30 p. m., effective Feb. 28. AGENCIES BLOUNT SLADE, formerly of Batten, Barton, Durstine & Osborne, Benton & Bowles and more recently the Maxon Advertising agency in Detroit, has been appointed to the staff of Brooke, Smith & French, Inc., New York and Detroit. RUTH BENNETT has joined the New York office of Joseph Hershey McGillvra, advertising representatives for radio stations. Miss Bennett for several years was with the Chicago office of Delineator Magazine and for the past four years was associated both in New York and Chicago with Free & Peters, Inc. W. A. BLEES has resigned as vicepresident and general manager of J. Sterling Getchell, Inc. MAX GELLER has handed in his resignation as vice-president of Blackman Advertising, Inc., to join the Lawrence C. Gumbinner Advertising Agency, New York. • • • By the time this reaches print, the week's Pilot Award may be in the hands of A. L. Alexander. . . .His tribute to Lincoln on the Vallee show Thursday night was the swellest thing he's done — which includes the "Good Will Court" .... Vallee left for Shay's Theater upstate after the airing .... Walter O'Keefe smuggled a line thru on the agency censor during this air performance. . . . George Vandell, WHN production man, left the station to free lance .... Likelihood of "Popeye" going to another sponsor.... Professor Quiz gets the Kelvinator spot March 8 via CBS.. . NBC spot for same sponsor may be Walter Huston and his wife. Nan Sunderland, who auditioned with a big cast before leaving for Haiti! • • • "Masque of Kings,'' Maxwell Anderson's Guild play, with Dudley Digges, Henry Hull, Pauline Frederick and Mar go, will be aired on the Kate Smith show Thursday ... .Also Henny Youngman, the rave of the comedy class, will be a sixth repeater ! ... .Henny auditions for three sponsors this week. Ted Collins is asking MONEY. .. .Vic Knight, Smith show director, hasn't a contract with Collins — just an understanding! Vic will handle the Phillips Lord "We, the People" and "Gungbusters," but continues with the A & P hour.... Lord ivill soon abdicate spot because of health. .. .Wants to devote lime to producing and ivriting. .. .Martin Block, he of the Make-Believe-Ballroom, signed to a seven-year contract with W NEW ... .Station sold him to NBC for the Jerry Cooper show. .. .George Burns and Grade Allen celebrate their fifth year on the air Wednesday with a special program. • • • Last night's "Community Sings" program, the last from New York, featured Berle's take-off on Phillips Lord's program, parodied "Gee, the People".... a wow! Coast orders call off the one-nighter at the Palace Theater in Chi. which the troupe planned on doing. They'll catch the "Chief" tonite. . . .Milton's contract is with sponsor — and has 104 weeks to go after Aug. 30! Jack Denny booked into the French Casino with opening date not set! Bob Crosby opens at the Congress Hotel in Chi. with Gus Arnheim following Leon Belasco into the New Yorker, when Abe Lyman leaves on the 10th Ruby Newman will be at the Rainbow Room after the Casa Loma crew departs! Doris Sharp, lovely CBS hostess of the 22nd floor, wearing patch over left eye! Had a repeat on an ulcer op Jules Nassberg. Radio Row's favorite insurance broker, was sax-tooter for Meyer Davis and Vincent Lopez only eight years back! Al Simon. WHN ballyhoo-boy. suffering from teeth extractions! • • • Thanks, Harry Hershfield, for all the nice things you said via WMCA about the newly-arrived baby, Radio Daily !... .Manny Klein, hot trumpeteer, returns from Miami, the 2bth. On July 7 he s booked passage on the China Clipper, for a round-tripper, making him the first musician doing the flight Sam Wigler, contact man for Harms, goes to work for Crawford. .. .Leo Feist's Ned Miller s brother, Benny, will be L. Wolfe Gilbert's Chi rep. Paul Jonas handling this end of the country! • • • Song pluggers' Paradise!. . . Zeke Manners and his Hill Billies via WMCA doing 108 songs weekly! . . They're on for two sponsors! . . That delightful divinity of songs.— Vicki Joyce, with Jimmy Dorsey s band at Sebastian's Cotton Club in Hollywood. . . is Zeke's kid sister The > name is Manners and they come from Hollywood!. .. Richard Brooks. WNEW news commentator, in last Wednesday's broadcast rapped all spiritualists as frauds and fakers. . . So a delegation consisting of Dr. Shea and Dr. Carrington of the American Institute for Psychic Research .... called on Brooks Friday afternoon in an attempt to disprove accusation .... Beyond making predictions concerning Brooks' future, which were duly recorded. they gave no demonstration Members of the press gave the decision to Brooks Srxcni Wave* LOURENCO MARQUES, Australia, now constructing short wave station with 300-watt output. Station to have two transmitters, one on 48.88 meters and the other on 19 meters. Also plan to have another station operating by May. Latter to be 10,000 watter operating on 19, 25, 31 and 48 meters with directional aerials to South Africa and Portugal. Studios now under construction. Viscount Hidemaro Konoye will broadcast a special symphonic program to Japan via shortwave at 6:40 a. m. tomorrow. Owners of privately owned and unlicensed short wave radio sets at Yokohama, Port of Tokyo, last week removed them from their homes fearing arrest. J. S. Jordan, a Dane employed by the Standard Oil Company there, brought on the wave of fear when he was taken by police for questioning. At least 100 sets in Yokohama were operating illegally, it was reported. Japan grants licenses for such sets to government employees only. Jordan has been ordered to stay at home during the questioning. There have been no official charges of espionage over his unlicensed set. New High Mark is Set In Recorded Programs A new high mark was set the past month by Langlois and Wentworth in turning out their five-minute recorded programs. A total of 112 different programs were produced in January. Total number of advertisers now using L. & W. service has reached 155 in the U. S. Clients now use 697 recorded shows weekly in the U. S. and Canada. 100 Hours' Recording For Norsemen Group The Norsemen, quartet now on NBC network four times weekly, have been signed for 100 hours of recording for National Ass'n of Broadcasters. On Feb. 23 they will do the Rexall-United Drug recordings, with Don Voorhees' orchestra, James Melton and Gogo DeLys also on the bill. The Norsemen recently made a Vitaphone short subject and will do another picture soon. Coming Events Feb. 17-25: National Education Association Convention, Civic Auditorium, New Orleans. Feb. 25: Associated Radio Technicians of Connecticut annual banquet, Hotel Bond, Hartford, Conn. Feb. 28-March 8: Spring Fair of radio and television, Leipzig. June 1-10: Radio-television exposition, Moscow.