Radio daily (Feb-Mar 1937)

s RADIO DAILY Monday. February 15. 1937 RAYMOND R. MORGAN CO. has sent W. C. Ebersole on a sixweek national selling trip with a new record wrinkle — 39 recordings of the Harry H. Balkin character analysis program. The Balkin program was put on in Los Angeles to sell White King Soap and brought in carton tops from 70 tons of soap. Too high priced for many sponsors with a local selling area, Morgan company got the idea of making 11 minute records, leaving four minutes for local plugs, and selling city or state rights to sponsors who would thus divide the talent cost. Creation of a new job, that of traffic manager for its Hollywood studios, and selection of Russell Pierson to fill it, is announced at NBC. This is a part of NBC's promised expansion program which recently enlarged its production staff. Pierson has been with NBC in San Francisco. Stanley Kops and Eddie Dean will do the scripts for the series of "School Days" programs which Gus Edwards will produce at KFWB. The show will be regular Edwards revue stuff, and will be sponsored by Gaffers & Sattler, stoves. Teddy Bergman Signed For 26 Transcriptions Bigelow-Sanford Carpet Co., Inc., through Newell-Emmett agency, has signed Teddy Bergman to star in a feature of 26 transcribed programs. Radio Events, Inc., will produce and transcribe programs and will handle the promotion. Program, formerly strictly a service feature, will combine Bergman's comedy with the service continuity in a test to see if show will sell sponsor's product. New show will be called Hollywood Room Recipes. If successful, will attempt national campaign in fall. Records and commercials will be sent to approximately 450 dealers throughout the country for consideration. Will be aired in New York by WNEW, WOR, and WAAT, Jersey City. Special tie-ups made for program with movie concerns, and a contest will be held, in the communities where that is possible, allowing listeners to plan a home, offering valuable pieces of furniture as prizes. Louis Bout on NBC The Joe Louis-Natie Brown bout which will be staged in Kansas City on Feb. 17 will be heard over the coast to coast NBC-Blue network beginning at 11:10 P.M. Clem McCarthy, NBC announcer, will do the eyewitness description of the fight. F. C. C. ACTIVITIES '.Washington Bureau of THE RADIO DAILY! Washington — The following actions are announced by the Federal Communications Commissions: Harold F. Gross and Edmund C. Shields. Saginaw. Mich. CP for new broadcast station to operate on 950 kc, 500 watts, daytime. Site to be determined subject to commission's approval. News Press Publishing Co.. Santa Barbara, Cal. CP for new broadcast station to operate on 1220 kc, 500 watts, unlimited time. Site to be determined subject to commission's approval. KICA, Western Broadcasters, Inc., Clovis, N. M. granted Mod. of license to change hours of operations from Specified to Unlimited. 1370 kc, 100 watts. HEARINGS SET KGFF, K G F F Broadcasting Co.. Inc., Shawnee. Okla.: Application for Mod. of license to change freg. from 1420 kc to 1430 kc; increase power irom 100 w. night, 250 watts day, unltd. to 250 watts unltd. KHQ. Louis Wasmer, Inc., Spokane: Application for Mod. of license to increase night power from 1 KW to 5 KW. To be heard before the Broadcast Division. KYOS, Merced Star Publishing Co., Inc., Merced, Cal.: Application for Mod. of license to change freq. from 1040 kc to 1260 kc; increase hours of operation to unlimited. Earle Yates. Las Cruces. N. M.: Application for CP amended to request 930 kc, 500 watts daytime only; exact transmitter site to be determined with Commission approval. APPLICATION DENIED I. D. Keating, Harvey Wells, L. J. Keating, Joe M. Meyer and L. C. Keating, d/b as Vancouver Broadcasting Co., Vancouver, Wash., construction permit lor new 1500 kc 100 watts, daytime. I. R. Maddox and Dr. W. B. Hair d/b as Chattanooga Broadcasting Co. Chattanooga, Tenn., construction permit for new 590 kc. 1 kilowatt, unlimited time. K. K. Kidd and A. C. Kidd d/b as Kidd Brothers. Taft, California construction permit for new 140 kc 100 watts, daytime operation. W. T. Knight, Jr, Savannah, Ga. construction permit for new station. 1310 kc, 100 watts, unlimited time. J. E. Brantley, Mrs. J. E. Brantley and J. E. Brantley, Jr, Savannah. Ga. station. 1200 kc, 100 watts night, 250 watts day, specified time. Saginaw Broadcasting Co., Saginaw, Mich, construction permit of new station. 100 kc, 100 watts night, 250 watts day, specified time. Niagara Falls Gazette Publishing Co., Niagara Falls, N. Y. construction permit of new station. 630 kc, 250 watts, daytime. Power City Broadcasting Corp., Niagara Falls, N. Y. construction permit for new station. 630 kc, 250 watts, daytime. Metro Broadcasting Co.. Los Angeles. Cal. construction permit of new station. 820 kc. 250 watts, limited time with WHAS. Louisville, Ky. EXAMINER'S RECOMMENDATIONS That the application of Hildreth & Rogers Co., Lawrence, Mass.. for construction permit be granted, subject to later approval of the exact transmitter site. 680 kc, 250 watts, daytime. That the application of Old Colony Broadcasting Corp., Brockton, Mass., for construction permit be denied. 680 kc. 250 watts, daytime. That the application of Bay State Broadcasting Co. for modification of license of station WAAB to permit the increase of daytime power of that station from 500 watts to one kilowatt be granted. That the application of Owensboro Broadcasting Co. for construction permit be granted, subject to conditions requiring submission of details and specifications concerning the transmitter location and antenna for examination and approval before construction is begun. That the recommedation of George Harm for a construction permit be denied. That if the application of Marysville-Yuba City Publishers, Inc., for a construction permit be denied, then the application of Golden Empire Broad casting Co.. Marysville. California, be granted. If first permit Is granted, then it is recommended that latter be denied. ERSKINE HAWKINS and the "'Bama State Collegians," both of ''Uproar House," expect to be aired over a Columbia wire this week. Cab Calloway and his Cotton Club Band will theater tour, effective March 18 at the R-K-O Theater, Boston. Milt Britton and his musical madmen will cut capers at R-K-O theaters in Troy, beginning Feb. 19, and Schenectady, Feb. 25. Upon completion of "Hit Parade ' for Republic, starting Feb. 18, Duke Ellington and his boys return to New York. That will be about March 15 and Ethel Waters is vocalist. Urges Newcomers Start In the Small Stations Janet MacRorie, director of the continuity department of the National Broadcasting Co., stated before a meeting of "Job Clinics" that best way to secure a position with a large broadcasting network was to first acquire experience with a small local station. "There is no room in the network ranks for inexperienced radio enthusiasts" she said. "The primary knowledge of radio terms, respect for the clock and enough sense not to talk into an open mike are a great asset to the newcomer." Miss MacRorie stated that the business side of radio is divided into three fields: Engineering, program building and production and sale of time and facilities. Of these, the most productive of employment was program building and production. Films After Connie Connie Gates has just made a screen test for Universal Pictures and also has been offered a two-year contract by Educational. She is slated for a new radio show now in formation. Mutual Program Folio Mutual Broadcasting System will issue its first program folio on Feb. 22. Heretofore all program information was released by each member station. La Franconi for Pix Terri La Franconi, NBC romantic tenor, has been signed by Warner Vitaphone and starts work in about three weeks in a short subject at the Brooklyn studio.