Radio daily (Feb-Mar 1937)

Tuesday. February 16, 1937 RADIO DAILY 3 TRANSCRIPTIONS SHOW 50 PER CENT INCREASE (Continued from Page 1) ments 25.4 per cent. Last year transcriptions accounted for 20.9 per cent, live talent 48.3 per cent, records 2.3 per cent and announcements 28.5 per cent. In the national non-network field, transcriptions led other types of rendition, rising 53.2 per cent over 1935. Live talent rose 35.6 per cent, records 6.6 per cent and announcements 35.4 per cent. The proportion of total national non-network advertising represented by the various types of rendition is as follows: transcriptions 37.3 per cent, live talent 45.0 per cent, records 0.5 per cent, and announcements 17.2 per cent. In 1935 the proportion was transcriptions 37.7 per cent, live talent 42.9 per cent, records 0.4 per cent, and announcements 19.0 per cent. Transcriptions also recorded the greatest gain in the local non-network field, rising 41.7 per cent over the 1935 level. Live talent volume rose 18.5 per cent, records 10.2 per cent and announcements 6.9 per cent. Transcriptions comprised 11.0 per cent of the total local non-network sales, live talent 51.2 per cent, records 3.7 per cent, and announcements 34.1 per cent. In 1935 transcriptions amounted to 9.0 per cent, live talent 50.0 per cent, records 3.8 per cent and announcements 37.2 per cent. Total broadcast advertising in 1936 was $107,550,886, an increase of more than 20 per cent over 1935. National networks got $59,671,244, regional networks $1,367,812, national non-networks $24,141,360, and local $22,370,470. Bigelow-Sanford Start Bergman Series Mar. 1 (Continued from Page 1) released approximately one month after Bigelow's 1937 Hollywood Room Recipes broadcasts, will be announced to the industry Feb. 18. Twenty-six programs will be available to the sponsor's dealers for their sponsorship over local stations. Bigelow, through the aid of the above mentioned programs, is gathering an accurate check on the merits of service shows versus entertainment broadcasts. Bergman series will be written by Harmon J. Alexander. February 16 Greetings from Radio Daily to Leah Ray Wayne King Bert Kalmar Joe Lombardo Dell Sharbutt Joe Smith Station Haske>s BECAUSE of the widespread interest in amateur photography in Des Moines a novel contest for cameramen is being conducted by Hi and Lo, song and patter team of KSO. Each Friday night amateur photo fiends are invied to snap them at work during their program, the best photograph of the week winning a $5 prize. The Des Moines Sunday Register ran a picture of the amateur photographers at work on their radio subjects. The Happy Chappies, Iowa Network entertainers, and Ranny Daly, program director of KSO and KRNT, appeared at the Iowa Hardware Convention last week. The Chappies are also scheduled to perform at the Iowa Drug Convention in Des Moines, Feb. 16-17. WBAL has arranged with the Hippodrome Theater, Baltimore, to present weekly the current attraction at the theater in a 15-minute air show. The first, presenting Ina Ray Hutton and her Melodears, took place yesterday and included an interview of Miss Hutton by Rex Reynolds, of WBAL. WWVA, Wheeling, on Saturday celebrated the 200th performance of its WWVA Jamboree. Show is held two evenings weekly. KRSC, Seattle, headed by Bob Priebe, ushers in its tenth anniversary with preparations for new highs. Staff now surrounding Priebe includes Romig C. Fuller, commercial manager; Ted Bell, program manager; George Freeman, chief announcer; Juliet Glen, continuity writer, and Leo Moen, John P. Haverly, Robert S. McCaw and Tom Herbert, announcers. Elaborate ceremonies officially opened the new KRKO studios at Everett, lumber city north of Seattle, where Lee Mudgett is manager. air in the Monroe Brothers, RCA Victor dealers in Eastern Carolina are now conducting a contest over WPTF in which some lucky listener will be given a free Auto or Table Model RCA Victor Magic Voice Radio. The Monroe boys are heard Monday through Saturday at 10: 15 a. m. and each program is sponsored by a different dealer in Raleigh, N. C. KCMC, the Texarkana Gazette and News radio station, has a new vertical radiator which reaches a height of 194 feet from its concrete foundation. The new tower is only a part of the new equipment to be used by KCMC for broadcasting purposes. Other equipment includes a new Western Electric transmitter, speech input apparatus, and other fixtures. Interstate Theaters, San Antonio, are sponsoring a new program recently started on KONO, daily at 3:45 p. m., known as "Snoopy, the Hollywood Gossiper." Gives the lowdown on pictures and players coming to the Majestic, Aztec, Texas and Empire theaters. WELI'S new commercial, "Tim Rancho Adventures", sponsored by J. Johnson & Sons, begins Feb. 19 at 5 P.M. Russell A. Gohring, program director of WSPD, Toledo, is among the 15 nominees for the 1936 distinguish ed service award of the Toledo Junior Chamber of Commerce. The nominees were suggested because of outstanding work or because of some general civic achievement. Hochschild, Kohn & Co., one of Baltimore's leading department stores has started a new program over WCAO. It is given every morning except Sunday and features Hilda King in news events, personalities fashions and sales. "Chemistry of Today," presented over WAAB and The Colonial Network under the direction of the Northeastern Section of the American Chemical Society, will observe their 250th broadcast on Feb. 19. The Thelma Murphy Truesdale Mayers, combination Youngstown, O., is being made in transcriptions for five other stations. In Detroit they will be known as Thelma Gibson and Dale Mayers. Work on the master control room of KDYL in Salt Lake City is prog ressing at a rapid rate so that within a few weeks this station will boast the finest and very newest type of (Continued on Page 7) ACTORS' UNION DEFERS ACTION IN RADIO FIELD (Continued from Page 1) president of Equity. Further than this move, Whitehead was non-committal on the subject. Equity, over two years ago brought out a lengthy survey intended to show the trials and tribulations of radio actors under present conditions, but nothing developed from it. At the time, Gillmore stated that they had made an effort and looked into the situation thoroughly, but that the actors themselves would really have to make the first substantial move in their own ranks. As soon as they presented a united front and some semblance of solidarity of opinion and knew definitely what they v/anted, the AEA would then go ahead and do what they could for them. At Equity headquarters, it is understood that other matters are considered of more importance just now than radio. More script shows on the air than ever is believed to have ameliorated conditions considerably. Another angle is the fact that Equity has yet to organize Hollywood. General Mills Sponsors Ball Games on WNEW (Continued from Page 1) Wheaties, WNEW will send Earl Harper and Kenny Kurz to Florida on March 15 to broadcast a series of six spring training games to be played by Newark. Harper and Kurz return to New York in time to broadcast opening games in the American League and International League. An existing rule, laid down by the owners of the two major league teams in New York, has restricted the broadcasting of baseball games in the past. This is the first time that New Yorkers will be able to tune in a baseball game daily throughout the entire season. Earl Harper will do the airing. Pro Ker Is Launching Series on 60 Outlets (Continued from Page 1) Bureau in its weeding out the rackets in business. Time is being placed by The Biow Co., with scripts being done by Charles Martin. The new broadcast tower for WGL, Fort Wayne, has taken the record from the Lincoln Tower as the highest piece of construction work in Fort Wayne. The tower stretches 175 feet above the Keenan Hotel, which is 150 feet high. Having brought to WPTF listeners one of the best hillbilly acts on the TOM TERRISS Known as "THE VAGABOND ADVENTURER" Available for GUEST APPEARANCES MASTER OF CEREMONIES RECORDINGS OR TRANSCRIPTIONS RADIO PROGRAMS Address: — LAMBS CLUB