Radio daily (Feb-Mar 1937)

Tuesday. February 16. 1937 RADIO DAILY 7 STATIONS CP AMERICA Highlights in the Development of Outstanding U. S. Radio Stations: No. 2 of a Series. WHO Des (Domes 50,000 Watts— 1,000 K.C. COL. B. J. PALfllER, Pres. J. 0. fMLflnD, V. P., Gen. man. I ESTABLISHED in the spring of 1924, with its studios and transmitting apparatus separated only by thin walls and its antenna on the roof, WHO first hit the airlaines from the eleventh floor of the Liberty Building in Des Moines. Radio was in its pioneering stage in those days and elaborate studios were not always necessary to 'make' a radio station. WHO proved that. In 1930, the Central Broadcasting Company, Col. B. J. Palmer, president, purchased WHO. Almost immediately it was synchronized with WOC, Davenport. The two stations began broadcasting simultaneously under the call letters WOC-WHO. In 1932, Palmer moved the station to new headquarters. This hook-up lasted till April, 1933. Then WHO's power was increased to 50,000 watts and a new transmitter was erected. The two stations were divorced. WHO remained in Des Moines and WOC reorganized in Davenport. 1934 saw WHO's new 532 foot vertical radiator antenna finished. WHO is a basic station of the NBC-Red network. In coverage, both day and night, it is equaled by only three other stations in the United States. Operating costs amount to $2,000 a day and a staff of 175 people is required to keep the programs emanating regularly. Last year WHO inaugurated the Corn Belt Wireless, an experimental plan for rebroadcasting radio programs during daytime hours only, without the use of telephone lines. This is a new development in commercial radio, being the first radio hook-up, including a number of stations, without the aid of connecting wires. WHO has just added three more news broadcasts to their schedule bringing their total to nine such programs daily. They are on the air eighteen hours a day with a variety of programs that are directed at every conceivable type of listener. It has 50 times more evening power than any other station in Iowa. WITH THE * WCMEN By ADELE ALLERHAND — ^yHEN "I Love You from Coast to Coast" NBC's Sunday night broadcast ran over its time at the Rainbow Room .... a Texan .... valentining his wife via the ether caused a Dallas cyclone .... He told the little woman where he was hey-heying. . . .said he missed her .... then signed off ... . Fifteen Dallas wives burned the wires quizzing NBC as to the gent's identity! ... .NBC won't talk .... South of the Mason-Dixon line Helen Arendal of Raleigh. N. C, tells the femmes where everybody's been and what they've worn in a new "Around the Town with Helen Arendal" series over WPTF Another Raleigh gal. .. .Hazel Nicholson waves the femme commentator banner with her original monologues .... complete with Southern accent. . . .every Sunday afternoon. ▼ ▼ Minsky alumna Gypsy Rose Lee will do a Gladys Glad via the ether at a not-too-distant date ... .She'll give the more sanguine sex facts .... and figures (sic) . . . .on beauty ... .Gallis gleanings . . . .Carmel Snow, editor of Harper's, will do a trans-Atlantic ivhisper from Paris at 4 this afternoon. .. .She'll talk line and color .... from the sartorial point of view. .. .Booked for flicker tests international songbird Hilde garde and Elizabeth Wragge. . . .pulchritudinous ingenue of Camay's "Pepper Young's Family" the latter for MGM ....Irene Rich of Hollytvood and the Welch's grape juice program to do a food show in Cincinnati next week.... Come the first week of March Carmela Ponselle of the singing Ponselles takes the air for another 13 weeks "Frederika's" Helen Gleason can't make up her mind which one of three commercials to give the nod to.... Scribe Fannie Hurst will discuss "The Child Labor Amendment" tomorrow over WEVD. T T Juvenilia ... Mary Small of Maxwell House .... soon to have an eleventh birthday date is May 13. . . .complete with huge air party .... will go Shirley Temple when, as and if she decides which movie company's offer to yes .... Thirteen-yearold Janice Gilbert of "The O'Neills" is aired four times a day. . . .Youngest radio ingenue is Diana Donnenwirth .... threeyear-old NBC songstress and drahma-babe .... Youth will also be served in a series of 1 3 transcriptions .... sponsored by Heinz on their Baby Foods program. . . .soon. * STATION * FLASHES ____ (Continued from Page 3) control room. Installation of the new Western Electric 23-A control panel, plus a multitude of refinements in the audition set-up will provide KDYL perfect ease in handling any or all types of programs and auditions simultaneous from the studios, transcription equipment or remotes. Installation work is being supervised by John M. Baldwin, KDYL Chief Engineer. WICC, Bridgeport. Conn., starts a weekly spelling bee Feb. 22 at 7:30 P.M. George A. Partridge, formerly of WOR, will be the emcee. Harold Morriss' Norwalk Children's Ensemble is back on WICC for a series of Saturday morning broadcasts. Alan Trench, WWSW announcer, started a new program, piped three times weekly and sponsored by Gimbel's, Pittsburgh department store. The show is labeled "For Men Only" and includes chatter on sports and men's fashions. Robert Short, former WCAE announcer, joined the Pitstbxirgh Playhouse here. Ray Schneider, WWSW Chavez to Conduct Carlos Chavez. Mexican composer and conductor, has been selected to direct the second and last international concert of the N. Y. Philharmonic Orchestra Feb. 21. Program will be heard from 3 to 5 P.M. over CBS and the Canadian Broadcasting Co. Mexico to Plug Mexican Government Tourist Bureau plans an extensive advertising campaign, using radio, newspapers and magazines. De Garmo Corp. is the advertising agency. Thurman Promoted Charles H. Thurman has been elevated to managership of the guest relations department of the National Broadcasting Company. announcer, left for Fort Sill, Okla., on a two-month stay. KMBC's newscaster. Earl Smith, is adding a 6:20 A.M. and a 6:00 P.M. newscast to be sponsored by the Penn Tobacco Co. These are in addition to his regular Tom Moore cigar news broadcasts. The Acme Beauty Shop here is sponsoring a new commercial over WWSW. The program is known as "Lovely Lady" and is piped for 15 minutes each Monday, Wednesday and Friday. GLEN GRAY will wave the baton instead of tooting the sax with his Casa Loma Orchestra on March 10 for the first time. Happy Felton and Ork will succeed Emerson Gill at the Arcadia in Philly. Effective Feb. 18— to continue for a week until the scheduled arrival of Ted Lewis. WFIL Mutual wire. Al Kavelin and his band depart from the Blackstone to do a two weeks tour of college dances. Then to the Cosmopolitan Hotel in Denver. The Top Hatters, KYW Philadelphia studio band, with maestro Jan Savitt, will go collegiate when they do the Princeton Junior Prom. Feb. 19. Tommy Dorsey and his lads return to the air Feb. 19 via WABC, from the Commodore, 12:30 to 1:00 a. m. Ray Sinatra, one-time arranger for Jacques Renard, celebrates his third year on the air Feb. 26. Kay Kyser will replace Ted Weems at the Chicago Trianon Feb. 17. Horace Heidt and Ork celebrate their second anniversary on the CBS Alemite program. Feb. 22 with a special broadcast. Joe Capraro and his orchestra, back in New Orleans from Hot Springs, Ark., where they thought they had a life job till the reform wave closed up the night club and gambling casino where they worked, will take the air from WDSU shortly. Harold Jordy's cocktail combination at the Rose Room in N. O. is etherizing daily now. Harold Levy and novelty band take the air on the new NBC "It's a Woman's World." Tuesdays and Thursdays over WE A F. Effective Feb. 16. Emery Deutsch, now swanking it at the "Rainbow Room." is looking for a gal vocalist. Republic Radio Bankrupt Newark, N. J. — Republic Radio Manufacturing Corp.. of 255 Grant St.. East Newark, is in the hands of a receiver. Andrew J. Markey was appointed by Vice Chancellor Stein in N. J. Court of Chancery, on application of a creditor, Samuel T. Boublis. and with the consent of the company, which admitted insolvency. The court directed that creditors and stockholders show cause Feb. 16 why the receiver should not be continued.