Radio daily (Feb-Mar 1937)

8 RADIO DAILY Tuesday, February 16, 1937 Hew Accounts NBC J. W. MARROW CO., Chicago— (MarO-Oil shampoo) thru Baggaley, Horton & Hoyt Inc., Chicago, renews Henry Busse's orchestra for 8 weeks on 21 NBC-Red stations, Wednesdays, 4-4: 15 p. m., effective March 17. MBS LIBBY, McNEILL & LIBBY, Chicago — (Meat packers) thru J. Walter Thompson Co., starts "We Are Four' on 2 MBS (WGN, WLW) stations, Mondays thru Fridays, 12:45-1 p. m., on March 1. AGENCIES BENNETT LARSON, production man for Ruthrauff & Ryan, is visiting his mother in Salt Lake City, Utah. Larson goes to Hollywood to handle Gillette show. EARNSHAW RADIO PRODUCTIONS of Hollywood have opened New York offices at 116 Broad Street. Charles Michelson is in charge. WALKER EVERETT, formerly with Chicago Tribune, has joined the Chicago office of Roche, Williams & Cunningham, Inc. Everett to handle publicity for agency. HAL PEARCE, head of PearceKnowles. radio advertising agency, with headquarters in the WhiteHenry-Stuart Building, Seattle, was recently named Pacific Northwest and Alaskan representative of Standard Radio, Inc. FRANK PRESBY ADVERTISING AGENCY is negotiating with NBC for network periods for Ralph Kirbery, Dream Singer, who celebrated the beginning of his second year with his sponsor, Thomas J. Lipton, Inc., this month by signing a new contract which becomes effective Feb. 17. Until the chain stations are cleared, Kirbery will be heard over WEAF, New York, on Monday, Wednesday and Friday afternoons from 12:30 to 12:45 p. m., EST. The NBC Dream Singer has been a popular network artist for seven years. Al and Lee Reiser, two piano team, and Alois Havrilla, announcer, are heard with Kirbery on his current programs. J. WALTER THOMPSON announces that the Kraft-Phenix Cheese Co. advertising budget for 1937 will be increased. In addition to the hour radio program on Thursday nights, newspapers will be used. Ckalkz BILL SACHS, associate editor of The Billboard, amusement weekly, made his radio debut last week over WLW, Cincinnati, on the "Men Only" program. Edwin C. Hill, Floyd Gibbons, et al., take notice. Allen Prescotl, NBC-CBS "Wifesaver" tendered a luncheon (Thursday) to all the members of his shows on CBS and NBC. The luncheon, held at the Edison Green Room, was Prescott's way oj thanking his coworkers for their cooperation and to celebrate the fact that the latest Crosley ruling shows "Wifesaver" on a par with Dr. Allan Dafoe. Surprise of the afternoon was the appearance of the President of Sweetheart Soap, sponsor of the "Wifesaver" shows, who used the occasion to meet the boys who help put his program on the air. Ed Ingle, press agent, has been offered tiie presidency of a Southern college. Ingle, former NBC press department man and now handling several accounts of his own, was a college professor before turning to publicity. P. A. appears to be highly flattered and makes no bones about it. There is a remote possibility of his accepting the offer. Tom Murray, newly added to the announcer staff at WDNC, Durham, N. C, is a recent graduate of Dvke University. Irving Mills has signed personal contracts with Bert Gordon, the mad Russian of the Eddie Cantor program, and Judge Hugo Straight, both set for two and a half years on the Gillette air show. Eileen Barton, the 10-year-old "Jolly Gillette" of the same program, also has a personal contract with Mills. Milton Berle is the star of the show. Richard Morenus and Nan Dorland of New York, and George H. Engelter, Des Moines, have joined the commercial staff at WIRE, Indianapolis. Morenus will be sales manager. Miss Dorland will have charge of women's activities at the station and Engelter will take charge of commercial sales and traffic. Jack Stephens, sports announcer of WMAS, Springfield, is substituting for Joe Ripley, WTIC announcer injured in a motor accident and recuperating at the Traveler's sanitarium at West Suffield. Russell C. Shailer has been appointed to the WDRC (Hartford) staff as assistant commercial manager under William F. Malo. Shailer has been selling in Providence for the past 14 years. Gilbert Bayek and Robert. Provan, both WDRC announcers, turned to personal announcements this week — both are engaged to be married. Russ Davis, late of XERA in Del Rio, is back again with KWTOKGBX in Springfield, Mo. Russ is handling many of his former programs with these stations, where he had served before going to XERA four months ago. Thomas Reid, after a month's announcing at KWTO-KGBX, has gone to KSD in St. Louis. During his brief stay in Springfield, Reid became one of the most popular newscasters ever featured on those stations. Lee Frank returns to the WFIL, Philadelphia, this week, after an absence of more than a half year, to resume her dramatic criticizing. In addition to her legit panning and hussahing, Miss Frank will present dramatic and vocal groups of the tyro and semi-pro genus. SUaU Waves FIRST of the regular series of network programs emanating from Hawaii under the title of "Hawaii Serenades" will be heard Saturday from 9 to 9:30 p.m. via the Mutual system from KGMB, Honolulu and through Don Lee's KFRC, San Francisco. CBS in New 'York and BBS in London will broadcast a debate by Columbia and Oxford universities on the topic of government control over armament manufactures on April 17. Paramount Pictures will continue to use short wave radio on productions requiring remote control of units on land or sea locations. The FCC has granted the company a permanent license for a mobile unit. Harvard will start regular broadcasting of classroom lectures via short waves tomorrow at 4:30 p. m. via WIXAL. The Australian Postmaster General's department announces plans for a second short-wave broadcasting station to transmit national programs to outlying country districts. JOHN EBERSON STUDIO ARCHITECT □ ACOUSTIC CONSULTANT 1560 BROADWAY NEW YORK CITY