Radio daily (Feb-Mar 1937)

2 RADIO DAILY Wednesday, February 17, 1937 Vol. 1, No. 7 Wed., Feb. 17, 1937 Price 5 Cts. JOHN W. ALICOATE : : Publisher DON CARLE GILLETTE : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5 ; six months, $3 ; three months, $2; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable Address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. Jack Pearl Program Shifting to Fridays Brown & Williamson Tobacco Co., Louisville (Kool & Raleigh cigarettes) , will shift the Jack Pearl show to the Friday, 10-10:30 p. m. spot on March 19. Program is now heard Mondays, 9:30-10 p. m. on the NBCBlue network. Program will continue on the Blue in its new spot but there is a possibility that there will be changes in the list of stations now carrying the live network show and the RCA-Victor transcriptions. Reason for change in time was a result of several contributing factors, namely, the coming of daylight saving, the Lux Radio Theater on CBS, as opposition to the Monday night show, new time period hits the West Coast at a better time, and the Friday opposition — Philadelphia orchestra on CBS and "First Nighter" on NBC-Red is more diversified. Last program in present spot will be heard March 8. Batten, Barton, Durstine & Osborn, Inc., New York, has the account. FINANCIAL' (Tuesday, Feb. 16) NEW YORK STOCK MARKET Net High Low Close Chg. Am. Tel. & Tel 1803/4 180i/4 I8OI/4 — V/2 Crosley Radio 26</2 26 26% + Vb Gen. Electric 61 '/s 6OI/4 60% + % North American .... 31 303/8 30% + % RCA Common 11% HVi 1 1 V2 — '/s RCA 1st Preferred .. 773/4 77l/4 77 1/4 — V2 RCA $5 Preferred B. (102 Bid) Stewart Warner .... 19% 19V4 191/2 — 3^ Zenith Radio 39'/8 361/2 39 -f 2'/8 NEW YORK CURB MARKET Hazeltine Corp 18 18 — 1/4 Majestic R. & T. .. 4 1/4 4i/4 41/4 Nat. Union Radio . . . 3% 3V4 3'/2 OVER THE COUNTER CBS A 491/2 51 CBS B 49 51 Stromberg Carlson 19'/j 20Vi Iii the Last Analysis By ALLEN PRESCOTT ("Wifesaver") "Are You Selling In December As You Were In May" should be the theme and title for any Radio program. Let 'em laugh themselves sick at your highest priced comedian. Let 'em drip with a healthy dew of grateful tears as they listen to your expensive music. Still, if they don't buy, the sponsor will be too sick to laugh and he can deliver a rainstorm of tears at a moment's notice. Contests? Go ahead and have a couple of contests. This will bring in a lot of mail. But never mind the mail. The trick is to try and balance the gross against the net receipts and unless Mr. and Mrs. America buy and buy, your sponsor will have to say "bye, bye" to his air activities. What's all this talk about goodwill? I hope it's resting in the grave next to that speech about art in Radio. You know, Arty doesn't work here any more and good will (good old will) at a million bucks a year, isn't that good. In other words. Kiddies, Radio is making forward strides, and it will, too, as long as it remain on the funny, not the phoney side. Furthermore, there'll be no bitter end as long as you leave the sponsor something to remember you by. In the cash box, I mean. Radio-Television School Incorporated in Kans. City Kansas City — Television Institute of America has been incorporated here to operate a television and radio school. G. L. Taylor who recently resigned as vice-president and head of the Training Division of First National Television, Inc., is president of the new organization. Directors include also Arthur B. Church, J. Leslie Fox, J. B. Woodbury and Wilfred Wimmell. WBNX Flood Fund Show Is Bought by Piser & Co. Piser & Co. has bought the Red Cross flood relief fund show to be put on by Dick Gilbert, chairman of the Broadway Flood Relief Committee, at the Consolidated Forum Theater, the Bronx, Friday midnight. Show will be broadcast over WBNX. Vaughn De Leath, Bob Hope, Rose Marie, Mitzi Green, Harry Hershfield, Billy Glason, Ben Nelson's orchestra, and others will appear. Fire at WJBJ New Orleans — Fire which destroyed the transformer of WJBJ forced the station off the air and will probably keep it off for the next two weeks. Meanwhile the station has transferred its commercial contracts to WBNO for broadcasting until the new transformer it set up. Southern Broadcasting Co. is the lessor and operator of the station. C. C. Carlston is owner. Jolson Program Revised Al Jolson's dramatization of "Sonny Boy" brought so favorable a reaction that the series has been revised to feature one of his songdramas each week, on Tuesday at 8:30 p. m. over the WABC-CBS network. Films Sign Lundigan Syracuse, N. Y. — William Lundigan, senior announcer at WFBL here for the past four years, has been given a one-year contract by Universal Pictures. He leaves March 5 for Hollywood. Radio Folk Will Assist Warm Springs Foundation The Greater N. Y. Committee Warm Springs Foundation charity event to be held at the Polo Grounds Saturday, Sunday and Monday, with matinee and evening performances, has enlisted the support of Radio Row. Many artists have come forward to lend a helping hand to Gov. Lehman and Mayor La Guardia, who are trying to raise funds for the building of two free Therapeutic Pools for city hospitals to aid crippled children. Monte Proser, local press agent, is executive director, with George Lottman and Irving Lehrer, public relations counsels, doing the press work. Kate Smith, Harry Sosnick, George Hall, Dolly Dawn, Phil Spitalny, Mary Small and many others will entertain at the International Winter Sport Carnival. Arrangements are being made to broadcast the event. "Winter Carnival March," written by Sosnick, will open the proceedings officially. Billy Glason Series Billy Glason, for years a vaude headliner, will head a new series titled Billy Glason's Funfest to be broadcast over WMCA every Sunday from 6 to 6:30 p. m. In addition to Glason as m.c, the program will include Jerry Baker, tenor; Lorraine Barnett, contralto; Dick Porter, rhythm singer; Carl Fenton and his orchestra, and Howard Doyle, announcer and straight man. WDSU Plans Expansion New Orleans— WDSU has field application with the Federal Communications Commission to erect a new station, 250 watts on 1500 kilocycles, to handle added commercials. Station's time is rather crowded and the new unit would take off added business for the city and vicinity. McLaughlin Joins Bureau John McLaughlin has resigned from the Sam Fox Co. to join Phillip Ponce, Inc., radio artist bureau. cominc and gomg JOE ISREALS II, member of Publicity Associates, leaves on the 25th for a sixweek vacation to British Guiana. TED HUSING in Florida for a vacation. MRS. B. A. ROLFE sails this evening on the Aquitania for a 40-day South American cruise. CHARLES L. HOGAN, president of the Lone Star Cement Co. and L. E. BLOCK, president of the Inland Steel Corporation will also sail for this cruise. RAY HEATHERTON left yesterday for a short vacation in the Poconos. Will return in time for his Mutual airing and starts rehearsal in the Rodgers & Hart show, "Babes in Arms", in which he'll be spotted opposite Mitzi Green. DAVE LIPTON is off for Chicago this afternoon. Will be gone a week. ED GILLIS of CBS Washington press bureau is in town for a few days. JIMMY SHOUSE, station manager of KMOX, leaves for St. Louis today. JACK VAN CRONKHITE, heading WBBM's news program department, is in New York for awhile. Return to Windy City indefinite. JOHNNY JOHNSTONE returns from Washington today, among other things having attended to details of MBS airing of the Jim Farley dinner. BOB BRODER is back at his desk from two-week trip to the Coast. DOROTHY KAY has returned from Cuba and is resuming her work at the Biow agency. FRED SCHANG of Columbia Concert Bureau gets back today from Washington. LOWELL THOMAS will be a speaker at the Penn. A. C. weekly lunch in Philadelphia tomorrow. A. W. ROBERTSON, chairman of Westinghouse Electrical & Manufacturing Co., wUl be guest speaker with the Philadelphia Orchestra program at Philadelphia on Friday night over the CBS network. For Electrical Lighting Equipment of Any Kind MOTION PICTURE LIGHTING AND EQUIPMENT CORP. 244-5 W. 45th St. Tel. New York