Radio daily (Feb-Mar 1937)

Wednesday. February 17, 1937 RADIO DAILY 5 WITH THE WCMCN it — By A DELE ALLERHAND — — "T^HE National Association of Merchant Tailors whose choice oi Beau Brummels filters oyer the NBC-Red network. Thursday .... ought to be sending posies to Helen Guggenheim NBC publicity gal.... who's behind it all.... Fanny May Baldridge and Janet Lane oi "Five Star Revue" will do a iemme Amos 'n' Andy .... just as soon as the Roger White office readies the show .... Mary Astor will talk to Elza Schallert on her Feb. 19 NBC broadcast .... Nash Speed Show Feb. 20 will welcome the Met's Helen Jepson and Buck & Bubbles as guests .... Belle Bart, who tells by the •tars over the WOR-Mutual. could practice law. . . .if she liked. T T Margot Sloane who premiered Monday in a program called "Moments with Margot" over If NEW . . . .goes commercial next week. . . . W ith several sponsors. . . .Says she's a saleswoman but will sing.... play the piano.... and deliver commercials .... Beauteous Estelle Taylor of flickers and the air to do an interview with Jeff Sparks on Sunday.... Ramona will guest star it on the "Nine O'clock Revue" Feb. 21. The Mannequin School. .. .presided over by Marianna Smillie awarded a gold plaque to Frances Lung ford ... .radio warbler.... For having the best figure in show business. .. .Miss Smillie talks today over WINS on "The Career Woman and The Servant Problem" ... .Awards of Merit went to Marlene Dietrich, Kitty Carlisle, Eleanor Holm Jarrett, Gertrude Niesen, Lily Pons, Myrna Loy, Grade Allen, Marion Davies and Ginger Rogers. T ▼ Mr*. B. A. Rolfe wife of Heinz "Magazine of Air" ork leader goes South America-ward today She'll peek at radio stations in Buenos Aires and Rio .... Also will quiz South American gals as to radio preferences .... Other femme commentators are forced to doff the bonnet to Ruth Moss. New England lass .... ■he's interviewed over 100 persons of stage, screen and air in the last half year.... from Charles Francis Adams, former Sec of the Navy, to Ann Corio. burlicue gal .... also 20 band leaders, Henry Hull. Edith Barrett. John Boles et al With "demon flu" still hovering Kathryn Cravens does another bedside broadcast today. . . .Game gall STARTING March 2, KFEL of Denver will present 26 weeks of transcriptions for Colorado Ice & Cold Storage Co. (Olympic Ice Boxes), through Beans & Haney Advertising Agency. Programs go on at 6:15 p. m. Tuesdays, 7:25 p. m. Fridays and 6:45 p. m. Sundays. WFBM. Indianapolis, has installed equipment at the Indiana University extension center to be used by students in two classes in radio work under Blanche Young of the Radio Department of the Indianapolis public schools. En route to Hollywood via the Chief, the Gillette Community Sing cast including Milton Berle, Jones and Hare, Jolly Gillette, Andy Sanellas orchestra, etc., during the halfhour stop in Kansas City staged an impromptu broadcast over KMBC, the CBS station there. Bill Beal, staff announcer on KDKA, Pittsburgh, joined the FierstMcFall Productions in that city as promotion manager. Carl Gensel has been added to the anouncing staff of WXYZ. He has been anouncer and production director in Portland, Seattle, Spokane and Walla Walla. Mari Brattain has resigned from the staff of KOL after five years in the continuity department in order to become a staff writer for the Seattle office of Beaumont & Holiman, national advertising agency. Sally Pestcoe, Philadelphia local gal who hit the nets as a opera find, gives her first home-town recital Feb. 23 at the Barclay. Robert M. Feldman (sales) and Warren Greenwood {announcing and publicity) at WMAS, Springfield, Mass., are drawing some favorable comment on their new program, "Sport Talks," 15 minutes Monday nigltts. Hermann Walker, vice-president and treasurer of United American Bosch Co., Springfield Mass., reports that though the company is now in its dull period in radio manufacture, most departments are running at higher volume than in February, 1936. Glenn Irving, singer, will make his first appearance on KDKA during the Strollers Matinee at 1:45 p. m. today. Bob Keller will give an Elmer and Elsie monolog and Val Varr will contribute popular songs. For i lie following Thursday, Bette Simley and Charles Grayson, vocalists, will feature the Strollers program. Raoul Nadeau, concert baritone, will be featured on several WOR programs, including the operatic "Cesare Sodero Directs" series, beginning with the Mutual network show Friday from 8:30 to 9 p. m., EST. Nadeau succeeds Stuart Gracey on this series. He will also be heard on his own program, on which he will announce as well as sing, on Thursdays from 11:15 to 11:45 a. m., beginning Feb. 18. Nadeau will, in addition, be heard occasionally on the Ed Fitzgerald programs. Staff of station WMAS, Springfield, Mass., gave a surprise party on the 15th for Keyes Perrin, announcer, on his birthday. GLEN GRAY and his Casa Loma Orchestra yesterday made recordings of "Drifting Apart." with Gene Gifford arrangement, "You're Too Marvelous for Words" and "Sentimental and Melancholy" both from "Ready, Willing and Able," "Zig Zag," hot number, and "Whoa, Babe," with vocal chorus by Pee Wee Hunt. Horace Heidt leaves the Biltmore Hotel and Mutual in April to tour. Returns to the roof in June. Bernie Watson, band leader with the Joe Cook outfit, now has two spots on the program. He warbles two original modernized Mother Goose numbers. Leo Erdody, musical director for World Broadcasting System, is none other than the world-famous concert violinist, Leo Wald. He chose a nom de radio in order to make good on his merit. And lie has. Ray Noble, who served notice on his entire orchestra last week, will round up a new set in California. Peter De Rose is writing a lot of symphonic numbers, some of which are expected to be played by Paul Whiteman in his Carnegie Hall concerts. Leo David and Don Redman of "The Duchess Had the Duke for Dinner" fame have been placed under contract by Irving Mills. They're among eight composers working on score of the new Cotton Club Revue. Eddie Weaver and band, Hotel Taft, New Haven, made their air debxit last week at WICC. Program will continue Wednesdays and Fridays, 11:50 P.M. George Hall has been at the Taft Grill for as many weeks as there are days in the year, for commencing last Monday he started his 365th consecutive week at that hostelry. The maestro has played over 5.000 luncheon and dinner sessions and is starting on his eighth successive year at the Taft. KNOW yCLP ■ NDUJTRy SIGNAL is the sound or message transmitted, or the effect thereof. SIGNAL WAVE is a form which conveys a signal. CARRIER WAVE is one modulated by a signal and which enables the signal to be transmitted. Menuhins in Joint Recital Yehudi and Hephzibah Menuhin, in their only joint recital this season anywhere in the world, will appear as guests on the Ford Sunday Evening Hour Feb. 28 over the Columbia network at 9 p. m. (EST). This joint recital in Detroit's Masonic Temple before a capacity crowd of 5,000 will mark the first time they have ever played together on the air. New WEEI Transmitter Boston — The new transmitter for WEEI will be ready in about two weeks, according to Louis Whitcomb, assistant manager of the station. Dedicatory exercises are being planned for the event. The old transmitter at Weymouth will be abandoned. Coincident with the change the power during the day will be boosted from 1000 watts to 5000. The regular 1000 watts power will be continued during the evening hours for the present. Ken Ellington at CBS Indianapolis — Ken Ellington, WFBM announcer and newscaster, leaves the local station Feb. 21 to join the CBS announcers' staff in Chicago. His place here will be filled by Frederick G. Winter, former member of the Federal Players. Sterling Offers Premiums Sterling Products Inc., New York i Phillips Milk of Magnesia toothpaste) is offering one utility dish with each 25-cent tube of dental cream purchased this week. If customer buys a 50-cent tube, he receives two premiums. Joins Cecil-Warwick-Legler Preston H. Pumphrey, formerly radio director of Fuller, Smith & Ross Inc., New York, on Feb. 20 will become radio director of Cecil, Waiwick & Legler Inc., New York, succeeding H. V. McKee, resigned.