Radio daily (Feb-Mar 1937)

6 RADIO DAILY Thursday. February 18. 1937 SPOT ARE GROUPED BY WEIL Philadelphia— WFIL found an out for most spot announcement accounts by grouping them four times daily as the " Classified News of the Air,'' musical transcriptions plugging the waits. Having now added 100 pairs of movie tickets on a contest giveaway, station has not only doubled mail response but also increased the number of participating sponsors as much. Total up to 14, newcomers include Dawn Do-Nuts placed thru Harkins agency; J. Frank & Co., ginger ale, thru E. A. Brickley Agency; Wanamaker & Brown, clothes, added thru Mathason Agency; Gallagher & Moyer placed J. Stromeyer & Co., and Square Deal Furniture Co.; and Frank Wellman Agency handle the Circus Gardens, skating rink, and Lichtey's, jewelers, accounts. Arcadia, Trans-Lux, Europa, Fays, Carman and Nixon-Grand, indie pix palaces, get a reader on screen offering for the donation. Best sentences lauding product of a participating sponsor rates a treat on the house for lucky listeners. STATIONS Or AMI I It A Highlights in the Development of Outstanding U. S. Radio Stations: No. 3 of a Series. E San fcaHcUw Judy Richards, vocalist with Eddie Fitzpatrick's band, and Ted Bering of the same orchestra, married. Herb Saman, leader of the BalTabarin orchestra, will bring back Don Francisco and his tango music for a return engagement, also as an added attraction for the nightly broadcasts. United States Advertising Corp. planted a staggered program of 14 one minute announcements for Graham Paige Motors Corp. over KGO. Debuts of two coast-to-coast programs over NBC are scheduled shortly. Programs will introduce Paul Martin and His Music, string orchestra, and Johnny O'Brien, harmonica player, with a five-piece band. Leon Churchon, well known in radio circles as former producer on Station KYA, returns from Pittsburgh to take over his old post, replacing Watson Humphrey. Junior News Parade, originating from KPO, takes its initial bow this week-end. Program features dramatization of news items written by western juniors, with the actual persons about whom the story centers, present in the studio whenever possible. UJKVZ Detroit 1,000 Watts— 1,240 K. C. GEORGE W. TREMLE, Pres. J0HI1 H. KMC, V. P., Treas. H. ALLEn CflfllPBELL, Gen. mgr. HOWARD 0. PIERCE, Secy. llfXYZ, key-station of the Michigan Radio Network, is owned and operated by the " King-Trendle Broadcasting Corporation. Established in 1925, WXYZ possesses a primary coverage of approximately forty miles from the Detroit city hall and covers a territory within which resides an estimated population of 2,314,632 people. WXYZ is the local outlet of the NBC blue network. Its executive offices are located in the Madison Theatre Building and its studios are in the Maccabee Building. It recently installed a new vertical radiator-type antenna, towering 474 feet above street level, with ultra high frequency transmission, adding four times to the strength of its former coverage. Its primary and secondary coverage now includes all and parts of seven counties. IT has been said that no other local station in the country equals the personalized service to dealers afforded its clients by WXYZ as a part of its free merchandising plan, which is conducted under the supervision of H. S. Christian, merchandise-manager of both the station and the Michigan Network. Recently WXYZ's merchandising crew called on 342 druggists located in various sections of Detroit to ascertain which local station they preferred as an advertising medium. 42 per cent of those questioned stated that they preferred WXYZ. * * ■:> XYZ maintains one of the largest staffs of announcers, engineers and dramatic players of any station in Detroit. The announcing-staff includes: Brace Beemer, chief announcer; John Prosser, general announcer; Harold True, news broadcasts; Herbert Green, remotes; George Sutherland, sports announcer; Bromley House, announcer of symphonies. A MONG the outstanding programs which have been aired over WXYZ are: "Man Hunters" and "Lone Ranger" dramas, both created by James Jewell of the station staff; the Frohme Sisters Quartette; sport program by Bud Shaver, sports-editor of the "Detroit Times"; the unique program of food and cooking hints broadcast under the title: "Mixing Spoon of the Air.'' AT (Continued from Page 1) reciprocal interchange of artists between nations. He recommended dropping the section of the measure calling for a quota on foreign artists in exchange for American artists. Tibbett pointed out, however, that should any country discriminate against American artists, a hearing could be held by the Secretary of Labor with cooperation of the State Department to determine whether such discrimination exists. Damrosch, opposing the bill, said that foreign talent cannot be classed as cheap labor and that he saw no reason for protecting American artists any more than business men. He claimed the U. S. needs foreign artists more than they need American talent, and that artists should have the freedom of the world. Charles Henry Freeman, Jr., of New York, who attended the hearing and expressed himself in favor of the Dickstein bill, said he intended to "expose the inner workings of musical activities in this country". He contended that the Columbia Concerts Corp., headed by Arthur Judson, and the National Broadcasting Co. Concerts Bureau, headed by George Engles, largely control the musical activities of the country. Varied Viewpoints "Hams" Bridge the Gap Between Life and Death AMATEUR radio operators, toward whom the feelings of radio listeners are not always kindly, have proved their worth in the current flood emergency. Augmenting disrupted communications, the experimental facilities of amateurs have bridged many desperate gaps. Contact between the stricken districts and the outside world, direction of relief agencies and relaying of appeals from the centers of greatest distress are among the valuable services rendered. It is interesting to know that of j the 53,480 licensed radio stations in the United States 46,850 are of the amateur variety, largely in the shortwave field where the "nuisance element" is minimized. Radio, as we know it today, was built in considerable degree upon the energetic investigations of amateurs, who had a million home-made receiving sets in operation before the commercial possibilities of the industry became apparent. Amateur experimentation developed many of the basic principles of radio. In all probability many of the secrets of future radio methods, including those of television, will be solved at the same source. The flair of Young America for playing with the fascinating mysteries of science is unquestionably responsible for many new things and new ideas upon which vast benefits to the nation and the world are ultimately established. The resourcefulness of youth is an asset to be encouraged by a nation well aware that its great engineers, scientists and teachers of the future are among the army of young people digging diligently among facts and theories still puzzling to more mature minds. . . . CHARLES S. RYCKMAN, N. Y. American. New Facilities at WCSH WCSH, Charlestown, W. Va., which joined CBS on Feb. 14, will shortly announce plans for the installation of a new studio and transmitter, it was learned yesterday. Station is owned by John A. Kennedy and operates on 580 kcs. with 1,000 watts daytime, 500 watts nighttime. Coming Events No Television in '37 Says Philco Vice-Pres. WHILE 441-line television is a great advance, there will be no television Christmas in 1937. Furthermore, television will not supersede sound broadcasting. Numerous problems still confront the research men and the Federal (Continued on Page 7) Feb. 17-25: National Education Association Convention, Civic Auditorium, New Orleans. Feb. 25: Associated Radio Technicians of Connecticut annual banquet, Hotel Bond, Hartford, Conn. Feb. 28-March 8: Spring Fair of radio and television, Leipzig. April 9: Press Photographers' Ass'n of New York Eighth Annual Dance and Entertainment, Hotel Commodore, New York. April 9: Press Photographers Ass'n Eighth Annual Dance and Entertainment, Hotel Commodore, New York. June 1-10: Radio-television exposition, Moscow.