Radio daily (Feb-Mar 1937)

2 RADIO DAILY Friday. February 19, 1937 Vol. 1, No. 9 Friday, Feb. 19, 1937 Price 5 Cts. JOHN W. ALICOATE : : Publisher DON CARLE GILLETTE : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York. N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable Address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Fhone Granite 6607. Copyright. 1937, by Radio Daily Corp. All rights reserved. NBC Signs Hildegarde For New Series of Eight National Broadcasting Co. yesterday signed a new contract with Hildegarde, the Milwaukee girl imported to American radio from London. New contract calls for a series of eight programs to be broadcast every Saturday night over the NBCBlue network, 10-10:30 p.m. Hildegarde is one of the highest paid sustaining artists on the air. Buddy Cantor Back to WMCA Buddy Cantor, former WMCA movie commentator who recently returned from a five months' stay in Hollywood, returns to that station next week in a similar capacity. Coincident with his return, Cantor is understood to be changing his name. Probably the Hollywood influence. John Hogan to Speak John V. L. Hogan, president of Interstate Broadcasting Co., will talk on "Building a Better Radio Service" March 1 over WQXR, 9:30. He'll touch on high fidelity broadcasting and station policy. [riNANCIAl; ' (Thursday, Feb. 18) = NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel....l78V8 176'/2 176Vi — 2'/2 Crosley Radio 26'/2 25% 26>/2 + Ve Gen. Electric 60'/2 595/8 60'/4 North American ... 307/g 30V4 30V4 RCA Common .... \2V& 11% ll7/s— Va RCA First Pfd 7734 773/4 773/4 _ l/4 RCA S5 Pfd. B . . . (103V2 Bid) Stewart Warner 19'A 193/, 193/4, + Vg Zenith Radio 397/8 38% 38% — 1 NEW YORK CURB EXCHANGE Hazcltinc Corp 18 17'/2 17'/2 — Vg Majestic 53/8 47/8 5Vg + % Nat. Union Radio... 3% 3'/2 3 1/2 OVER THE COUNTER Bid Asked CBS A 493/4 51% CBS B 49% 51% Strombcrg Carlson 18'/2 19Vi Coming and Going KEN MURRAY leaves for Lake Placid from his vaudeville tour of the mid-West. Will stay there for vacation until departing for Hollywood March 15. Begins Campbell Soup show from there March 31. CHARLOTTE CHAIN returns Monday from Bermuda vacation. MICKEY ALPERT leaves tonight for his home in Boston to get his clothes and return on Tuesday. Just came to town for a day and began radio negotiations which prompt him to remain here. BETTIE GLENN of Publicity Associates entrained for Philly last night and back this morning on mysterious business. KATE SMITH and TED COLLINS leave for Lake Placid until the next show. ZEKE MANNERS and MR. and MRS. LESTER LEE leave Sunday for the weekend in Lakewood. FRANCES FAYE leaves for Hollywood. BILL BURTON of Rockwell-O'Keefe leaves for Chicago on Saturday to be gone until about March 1. It's a business trip. A. K. SPENCER of the J. Walter Thompson advertising agency returned to the New York office from the west coast yesterday. PHIL BAKER, now sunning himself in Florida, will be back in New York with Beetle and Bottle in time for their Feb. 28 broadcast over CBS. EDWARD PETRY and HANK CHRISTLE are back in New York after a Chicago business conference. LESLIE ATLASS has gone to California from Chicago. Tavannes is Launching Script Series on Coast Tavannes of America, Inc., New York (Tavannes watches), on March 28 will begin a 13-week series of script programs on five CBS Pacific coast stations (KNX, KOIN, KGB, KSFO, KOL), Sundays, 7:45-8 p.m. P.S.T. Program will be known as "Split Seconds in History" and will originate from KNX. Milton Weinberg Advertising Co., Los* Angeles, is the agency. Tulsa Store Adopts 30-Min. Script Show Tulsa, Okla. — Brown-Dunkin, Tulsa's leading department store, on the air over KTUL ever since the station opened three years ago, recently adopted a new 30-minute program known as the "Brown-Dunkin Tabloid" featuring a cast of actors in a script show entitled "The Grubb Family", Milton Slosser at the organ, and store news read by the station announcers. The series is produced by Gene Loffler and written by Mary Jane Bowen under the supervision of Charles Bush, continuity editor. Station Reps Expanding Chicago — Edward Petry and Hank Christie have returned to New York following conference with their third partner Ed Voynow. While together here trio set up policies and plans for the coming year for the Petry station rep organization. Group is aiming for at least five more stations and are particularly interested in obtaining stations here and in New York. NBC-Paramount Series Will Start on March 14 Joins KTUL Staff Tulsa, Okla. — Recent addition to the continuity staff of KTUL is Mary Jane Bowen, formerly advertising manager of Scidenbach's, women's specialty store. Miss Bowen is to write the Brown-Dunkin Department Store script and commercial for local accounts with feminine appeal. KTUL's continuity staff now numbers five. West Coast Bureau, THE RADIO DAILY Hollywood — New variety program in which NBC will use talent from the Paramount studios has been set to start March 14. It goes over the NBC-Red network on Sundays, 1212:30 p.m. Among Paramount personalities available for the broadcasts are W. C. Fields, Edward Arnold, Lew Ayres, Claudette Colbert, Ben Blue. Mary Carlisle, Roscoe Karns, Dorothy Lamour, Johnny Downs, Gladys Swarthout, Charlie Ruggles, Shirley Ross, Lynne Overman, Eleanore Whitney and others. Denies Bobby Breen For Nat'l Broadcasting West Coast Bureau of THE RADIO DAILY Los Angeles — Sol Lesser denied last night that Bobby Breen has signed with National Broadcasting, stating that Breen's only air appearances would continue to be on the Cantor show over the Columbia network for which he is contracted through April 1. Also that Mrs. Berg reported to have signed with National for Breen's scripts, will assist in the production of Breen's next movie, "Boy Blue", to be filmed in April by Principal Productions. According to the statement made Wednesday by National Broadcasting, Breen was signed for a program called "The Singing Kid", four scripts of which had been completed by Mrs. Berg. Ellen Davis Resigns Ellen Davis, for the past year, assistant to Gar Young, NBC director of trade news, has resigned to enter the trade paper field. IS TONIGHT'S BEST BET: s WHN Movie Club— guest star: -/ j Lenore Ulric from 8 to 9 p.m Sat.: "Flame Fighters" from 7:30 to 8 p.m. YOUR RADIO PILOT I By AL TURNER WHN DIAL 1010 AFFILIATED with M-G-M * LOEWS . Lanny Boss and his Maxwell House Show Boat offered such a superlative program last week that they won the Weekly Pilot Award of Merit . . . presentation was made last night after another outstanding air-show, with Jackie Coogan and Mitzi Green: (quite grown up!) as guest stars . . . You've been hearing about this important, much-sought designation of excellence that stamps the winners as definite air-headliners . . . Who's your nomination? Write . . . 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