Radio daily (Feb-Mar 1937)

Friday. February 19, 1937 RADIO DAILY: 3 JAP GUDE NOW HEADS STATIONS RELATIONS (Continued from Page 1) serving as CBS news editor for three and half years succeeds to Gude's present post. No successor has been announced for Higgins' position. The official CBS announcement stated that, because of increasing pressure in the station relations department, Gude is being detached from his present assignment and would assist H. V. Akerberg for an indefinite period, during which time he would have the title, manager of station relations. Don Higgins is taking Gude's job with the title, acting publicity director. Gude joined CBS seven years ago as a member of the CBS special events department for two years, then to the publicity department where he has since remained. Before coming with CBS, Gude was with the Tide Water Associated Oil Co. for four years as a member of the advertising and promotion department. Gude is a graduate of Brown University. Don Higgins has spent all his five years with CBS in the publicity department, coming over from the NBC press department, where he was for two years. In 1930, he was a U. P. Washington correspondent covering the Senate and for six years served U. P. in various capacities as bureau manager and as business representative in the southwest. The rest of the CBS station relations department personnel remains unchanged. Edith M. (Peggy) Stone continues as office assistant, with Hazel Westerlund as her assistant. Lincoln Dellar who has been the station relations department's field representative will also remain in this post. Penna. Bill Specifies Truth in Advertising (Continued from Page 1) hibiting false statements of quality of merchandise and place aircasting within the same restrictions imposed on newspapers, magazines and periodicals. Spell of the Moon A CBS switchboard statistician comes through for the age-old theory that human emotions are influenced when the moon waxes full. Reports kept by the phone operators reveal that the boards are literally swamped with calls several days before and after the moon reaches its zenith. Both men and women talk for half an hour, seeking to send flowers to Miss So-and-So. or speak as though they could do violence to Mr. So-and-So. All according to the reaction of a certain type program. • • • Buddy Hassett. first baseman for the Brooklyn Dodgers, auditions Wednesday morning for the Joe Cook show — as a singer. . . .Sir Hubert Wilkins, the explorer, just signed by an agent for radio-peddling .... His wife. Lady Wilkins, is a night club singer now . . . . Al Shayne's contract with Sally's WHN airing expires March 28. . . .He won't re-sign. .. .Bob Taplinger's brother. Sylvan, will try to fill Vic Knight's job with the Kate Smith hour following next week's airing. . . .Sid Gary and Frances Hunt to be starred on a furniture store show. • • • Little Ann Little, the Betty Boop of the movie cartoons, to act as stooge for the planned Mickey Alpert commercials Arthur Borun, the mimic, Mary Smull and the Three X sisters, open at Fay's theater in Philly the 26th. .. .Harry Rose starring at Benny the Bum's in that city Jean Haul King renewed us Metrotone commentator.... Robert E. Egan, NBC salesman, returned to his desk after two-month illness. .. .Swell tie-up Harry Dut ies and Wulter Fleischmun made with the Daily Mirror and Eddie Davis of Leon & Eddie's. Paper is laying out the cash. • • • Because his guestar shot for Rudy Vallee was so sensational. A. L. Alexander has been signed to do a similar writing and commentary job on Saturday's Shell show with a tribute to Washington .... Two topnotch comedians paid $100 each for Jim Madison's oldest joke book. "Madison's Budget"; the same gags which he'll read on Harry Hershfield's Laugh Parade via WMCA tonite .... Harry will trace the history of the gags and black-outs of some of the amateur humorists .... Press agents are yelling because radio dramatic critic plugged a show via his program. The critic is p. a. for the show .... George M. Cohan. Albert Spalding and Eddy Duchin star on "Magic Key" Sunday. © © • "/ Love You From Coast To Coast" on the Kate Smith show last night ivus sung by eight-yeur-old Sybil Eluine. She was sensational,...T. Collins begins another build-up with her.... Sally Breen, Bobby's sister, taking vocal lessons. .. .Arnold Johnson and his band renewed for 13 weeks on the Feen-u-mint show ... .Gordon and Revel's score from "Head Over Heels in Love" featured in medley of tunes during the past week by 17 bunds, as a tribute to the boys. • • • Radio Row getting a preview-peek of the latest in Parisian haircuts for men via Lester Lee's .... Irving Reuben, Arnold's son. tells about celebrities' food over WNEW this afternoon Elena Mercedes Maria Jiminez de Echagaray Ct. De Torreon is the name of the WHN receptionist .... Don't worry, they call her "Jimmy" . . . . Al and Lee Reiser off the Ford Show because their Friday rehearsals interfere with their Ralph Kirbery airing .... Robert E. Egan. NBC salesman, returns to his desk Monday after two month illness. .. .Jean Paul King, the announcer, renewed with Hearst Metrotone News .... 20% RATE INCREASE FOR WBT ON MARCH 1 (Continued from Page 1) the new WBT rate card, the station sent notices to all prospective advertisers notifying them of the rate increase and informing them that contracts signed up to March 1 could start within 60 days and retain the protection of the old rate card up to and including Feb. 28, 1938. The station also protected its entire list of current advertisers on the old rate by issuing a new contract to all from March 1 to Feb. 28, 1938. All local current business had been renewed for 52 weeks at this writing. The new rate card No. 11 employs weekly frequency discounts, dollar volume discounts, and discounts for consecutive weeks of uninterrupted broadcasting. Radio advertising on WBT, 50,000 watt dominant southeastern station, reached an all time high in the 15 years' history of the station in January and all indications are that February and March will set other new records inasmuch as all night time spots are already sold out and only a few 15-minute strips of time remain during the daylight hours. Plumbers, Retail Bakers Sold on Broadcast Series (Continued from Page 1) will be of the institutional type. Suggestion for a national campaign will be made by the Jersey group at the national association convention in Atlantic City late in May. The N. J. Bakers' Board of Trade contemplates a 10-week series of daily broadcasts to call the public's attention to the wares of the retail bakers. If successful, it is planned to interest bakers in neighboring states to go in on a bigger series. Overman "Para, on Parade" m.c. West Coast Bureau, THE RADIO DAILY Hollywood — Lynne Overman will act as studio guide to visiting celebrities as guests of the day in "Paramount on Parade" program which starts March 14. There are 25 broadcasting stations throughout China at present. Two new ones are now being constructed at Kagoshlura and Toyama, with five others to be installed during current year. Owing to geographical conditions, seven stations possess power of 10 kilowatts. Top power 75 kilowatts.