Radio daily (Feb-Mar 1937)

4 RADIO DAILY Friday. February 19, 1937 I tl 14 PERSONALITIES • No. 5 in the Series of Who's Who in the Industry • BERNICE JUDIS. Manager of Station WNEW. There are six femme top-kicks in the industry, she is the only one in New York. Ex-Barnard student, she got her early business training in her dad's real estate office, family being prominent in this field. First taste of radio while with a large advertising agency and from there was appointed manager of WNEW at its inception in the spring of 1934. Is considered the brains behind the station's exploitation, from the spectacular down to special events. Typical New York gal, she is still under thirty. Proving that she is a real she-woman, she chews gum nervously and incessantly, but will fire anyone else harboring a cud around the office. Station being on the air 24 hours a day, she almost puts that amount of time listening in to catch "hitches." Once fed her authoritative voice into a mike, but called it quits thereafter. Her direction of the introducing WNEW's f,ation's ? °Uci.es J?™** » "p ,0 iif,h Place ■Femme "Top Kick" "om scratch, in the Metropolitan area. RADIO is offering a contribution to health of the community in a new series of broadcasts being presented over WOV Saturdays at 11:45 a.m. and Mondays at 4:30 p.m. under the auspices of the People's Medical League. The People's Medical League, chartered under the laws of New York State, is a non-profit, mutual membership society, under the cooperative health plan by which families of small incomes can obtain honest medical, dental, eye, throat and any other health care from private practitioners at greatly reduced fees. WPG, Atlantic City, which visualizes seaside recreations and health advantages continually, has inaugurated a "Vacation Time" program which takes the air at 5 p.m. each Tuesday and Thursday. The purpose of this program, which is in the nature of an airplane trip over the resort, is to show that the resort has "something for everyone." KCKN, Kansas City, Kansas, is now on the air with a 30-minute community sing which is broadcast nightly at 8:30 from the Granada Theater, movie house. The sing is staged between shows and is mc'd by the station's program director, Karl Willis. Starting Sunday, the program of Famous Homes of Famous Americans will be heard from KDKA (Pittsburgh) regularly at 1:45 p.m. The next transcription will take listeners on a visit to the White House, home of America's first families. Highlights of the original construction and the several remodeling operations and additions down through the years will be described to show what caused the changes in the appearance of the famous building. The Voice of Youth will predominate at the weekly American Town Hall meeting to be broadcast Feb. 25, 9:30-10:30 p.m. over an NBC-Blue network. Jimmy Murray will bob up tomorrow morning at 10:30 a.m. over WCAE, Pittsburgh, with an entirely new program, "Future Ail-Americans." Jimmy, long a sportscaster and writer and a sports enthusiast at heart, is out to see that the grade school Jimmy Joneses of Pittsburgh show up in plentiful numbers 10 years hence when the Ail-American teams are picked. Bill Benswanger, president of the Pittsburgh Pirates, will have a message to youngsters in the sports world on the same program. Jimmy will be heard every Saturday morning at the same hour. Kellogg Will Exploit Chicago Baseball Games (.Continued from Page 1) elude guest appearances of famous personalities of the diamond and other sport stars among those scheduled to date being Babe Ruth, Tris Speaker, Joe E. Brown, Jack Dempsey, Pat O'Brien of the films and various other celebrities. John Harrington, sportscaster is being imported from WBBM to handle the baseball descriptions. St. Louis— KWK, Mutual outlet, and KMOX, local Columbia station, have signed contracts with the St. Louis Cardinals of the National League for radiocasting of all baseball games played at Sportsmen Park the coming season, with the exception of the Sunday and holiday bookings. Each station will pay the Cardinals $7,500 for the privilege, the same price paid last year. KWK and KMOX are also dickering with the new owners of the St. Louis Browns of the American League to broadcast their games at Sportsmen Park. General Mills will bankroll the KWK broadcasts of the Cardinal games, with Johnny O'Hara as the announcer, while Kellogg will sponsor the KMOX end of the arrangement. As usual France Laux, Columbia sports commentator, will be at the mike at Sportsmen Park. "Hit Parade" Shows Will Use Guest Stars (Continued from Page 1) Tobacco, (Roi-Tan) cigars will begin a new series over the CBS Pacific Coast group (KHJ, KOIN, KGB, KSFO, KOL) on April 5. Contract calls for 26 shows to be aired every Monday, Wednesday and Friday, 10:30-10:45 p.m. E.S.T. Program will be called "Man to Man Sports." Lord & Thomas handling the Lucky Strike show, while Lawrence C. Gumbinner is the agency for RoiTan. Announcers Are Added By Kansas City Stations Kansas City — KXBY has added Glenn Squires, of Janesville, Wis., to the sales staff and Paul Snider to the announcing staff, while Ray Sweeney, until recently continuity director for the station, is now with WKZO, Kalamazoo, Michigan in the same capacity, KXBY is also completing negotiations for an oil company sponsor for their 15 minute Rod and Reel hunting and fishing program which will be presented twice weekly by Roland Quinn, hunting and fishing editor of the Kansas City Journal-Post. The program will feature hints to sportsmen, Resort news, and prizes for record breaking fish reported by listeners. KCKN has added three new announcers, Kenneth Yong, Randal Jessie and Ralph V. Nelson. Latter comes from KWBG, Hutchinson, Kans., to handle sports broadcasts. See Well-Done Dramas Liked By Air Listeners West Coast Bureau, THE RADIO DAILY Los Angeles — Analyzing the new radio surveys which put Lux Radio Theater at top of our programs, and next to Benny and Cantor as preferred air entertainment, J. Walter Thompson agency is beaming happily at having upset the old belief that if a radio show is to click, it must be music or comedy. "We have proved that if a dramatic show is well done on the air, the public will listen to it," declared E. J. Fortman of the agency office here. Since they began using picture people last June, he says, they have made contracts calling for not less than 25 hours rehearsal for each production, with as many as 40 hours on some shows. Surveys showed a steady climb in public favor, with the past five weeks reports making phenomenal gains, he said. ED WYNN, Jacques Fray and Mario Braggiotti join musical forces during the Wynn broadcast with Graham McNamee over the NBC-Blue network, Feb. 27. The comedian will provide impromptu interpolations to the Fray and Braggiotti arrangements, in a three-piano musical burlesque. According to Standard Radio, Inc., a new Seger Ellis dance band, without benefit of saxes or violins, consisting of four trombones, four trumpets, a clarinet, two pianos, drums and bass, has clicked in a big way. Special arrangements are by Spud Murphy. Glenn Young and band are at the Park Plaza's Crystal Terrace Room in St. Louis. He was vocalist with Linda Lee at KMOX during winter of 1933. Two original ditties by Al Clauser and Tex Hoepner of Clauser and His Oklahoma Outlaws, WHO Radio cowboy band, will be featured in western flicker they will make for Republic. Songs are published in a book of original songs by both boys, prepared by west coast music publisher. Bobby Godet is added to the Shep Fields outfit as vocalist Feb. 26. He's been recording with them for months. Sammy Kaye's fan mail has reached terrific proportions since his band has been coast-to-coasted via WCAEMutual Pittsbxirgh. Six Local Firms Sponsor Kitchen Show on KXBY Kansas City— KXBY will inaugurate next week a new kitchen show to be sponsored jointly by six local firms on a 13-week agreement. The 15-minute program, aired every week day morning, will present a mother explaining the mysteries of food preparation to her daughter, a young bride. Each separate instalment of this script show will be sponsored by an individual firm with names of the others being mentioned in the commercial, the firms alternating in the featured spot. WGN Astronomy Series Chicago — A New series of interviews with Parker Wheatley on astronomy makes its debut Tuesday at 10-10:15 over WGN under the title of "Night Skies and Beyond." Dr. Oliver Justin Lee, professor of astronomy at Northwestern and director of the Dearborn Observatory, will answer popular questions about the stars. Similar broadcasts were given last winter and spring.