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6
RADIO DAILY
Friday. February 19, 1937
15% OF CBS BILLINGS FROM FIVEJNDUSIRIES
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vertisers, $3,052,924; automotive field, $2,533,971; petroleum industry, $1,599,034.
Complete report by industry and clients appears on this page.
Dickstein Bill Hearing Adjourned to Wednesday
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Equity Ass'n, and various others, hearings on the Dickstein bill to curb foreign talent importation were adjourned until Wednesday.
Ansell said his organization favored the measure so long as any reference to instrumentalists and conductors was entirely stricken out. ■ Freeman took exception to what he termed the control of concert talent by Columbia Concerts Corp. and National Broadcasting Artists Bureau.
Gillmore said it would be in the interests of art to allow certain players to enter the country freely.
New Al Pearce Series On Michigan Network
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work, 8-8:30 p.m. Following stations will pick up the show: WXYZ, WELL, WIBN, WKZO, WFBF, WOOD-WASH, WBCM, WJIM and WSPD. Latter is not affiliated with Michigan network, but will be allowed to pick up show at sponsor's request. Program will be tagged "Al Pearce's Amateur Round-up," and feature the same cast that now appears on the CBS coast-to-coast program also sponsored by Ford. Program will plug dealer's used cars. N. W. Ayer & Son is the agency.
Radio Developments
Basis of NBC Series
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and operation of the new unidirectional velocity microphone used by NBC in the opera broadcasts and the lofty vertical radiator antenna recently installed on the WJZ transmitter.
Tom Terriss in Hospital
Tom Terriss, producer-adventurer entered St. Luke's Hospital yesterday afternoon for an eye operation. Terriss is one of the four remaining survivors of the 20 men who were present at the opening of King Tut's tomb. His newest radio show is called "Weird Happenings", now in the hands of Rockwell -O'Keefe agency. Terriss' eye operation comes as a result of a collision with an ancient Egyptian mummy nearly a score of years ago.
Industry Classifications of CBS Billings for 1936
AUTOMOTIVE
Chrysler Corporation, Chrysler $ 358,857
Chrysler Corporation, Dodge 5,291
Chrysler Corporation, Plymouth 130,699
E. 1. du Pont de Nemours & Co., Zerone 6,600
Ford Motor Co., Ford Motors 1,456,773
Ford Motor Co., Lincoln 72,125
General Motors Corp., Chevrolet 97,335
General Motors Corp., Pontiac 98,700
Nash Motors Co., Nash 89,790
Packard Motor Car Co., Packard 111,325
Studebaker Sales Corp., Studebaker 106,476
$2 533 971
CIGARS, CIGARETTES & TOBACCO
American Tobacco Co., Lucky Strikes $ 572,615
Brown & Williamson Tobacco Co., Kool & Raleigh Cigarettes 6,930
Consolidated Cigar Co., Harvester Cigars 48,750
Liggett & Myers Tobacco Co., Chesterfields 1,095,810
R. J. Reynolds Tobacco Co., Camels 954,149
U. S. Tobacco Co., Model & Dill's Best Tobacco 374,670
$3 052 924
CONFECTIONERY & SOFT DRINKS
Clicquot Club Co., Gingerale $ 2,885
Coca-Cola Co., Coca-Cola 171,025
Wm. Wrigley, Jr., Co., Chewing Gum 1,017,456
$1,191,366
DRUGS & TOILET GOODS
Affiliated Products, Inc., Kissproof & Outdoor Girl $ 163,457
Affiliated Products, Inc., Louis Phillipe 65,498
Affiliated Products, Inc., Edna Wallace Hopper 171,522
Bayer Chemical Co., Aspirin 60,266
The Bisodol Co., Bisodol 282,568
Colgate-Palmolive-Peet Co., Palmolive Soap 508,089
Colgate-Palmolive-Peet Co., Shaving Cream 369,828
Gillette Safety Razor Co., Safety Razor 286,939
Health Products Corp., Feenamint 24,787
Kleenex Co., Kleenex & Quest 214^707
Kolynos Co., Kolynos Dentrifice 244,034
Laco Products, Inc., Shampoo, Soap, etc 9,545
Lady Esther Co., Cosmetics 349,428
The Larned Co., Hill's Cold Remedies 36,300
Lehn & Fink Products Co., Hind's Honey & Almond 123,354
Lehn & Fink Products Co., Lysol 53,385
Lehn & Fink Products Co., Pebeco 196,030
Lever Brothers Co., Lifebuoy Soap 169,760
Lever Brothers Co., Lux Toilet Soap 715,819
Moonglow Cosmetic Co., Nail Polish & Remover 6,560
Chas. H. Phillips Co., Phillips Dental Magnesia 56,171
The Pompeian Co., Toilet Preparations 57,283
Sales Affiliates, Inc., Zotos Permanent Wave 116,390
Vick Chemical Co., Vick's Cold Remedies 134,960
Wasey Products, Inc., Barbarsol 55,511
Wasey Products, Inc., Proprietaries 246,681
Wildroot Co., Toilet Preparations 145,915
Wyeth Chemical Co.. Jad Salts 20,983
$4,885,770
FINANCIAL & INSURANCE
Beneficial Management Corp., Loans $ 56,508
Group of American Banks, Banking Service 43 501
$100,009
FOOD & FOOD BEVERAGES
Campbell Soup Co., Campbell's Soups, Baked Beans, Tomato Juice.... $1,294,854
Continental Baking Co., Wonder Bread 639,572
Corn Products Refining Co., Karo, Mazola, Kremel 242^265
Cream of Wheat Corp., Cream of Wheat 105,688
R. B. Davis Co., Cocomalt 60,630
Durkee's Famous Foods, Ltd., Foods 2,700
General Baking Co., Bond Bread 175,370
General Mills, Inc., Bisquick-Kitchen Tested Flour, Soft-as-Silk,
Wheaties, etc 758,690
Wheaties 95,806
Great A & P Tea Co., A & P Coffees 566,060
Hecker H-O Co., Force & H-O Cereals 108,481
H. J. Heinz Co., "57" Varieties 306,006
Geo. A. Hormel Co., Chili con Carne and Soups 58,518
Illinois Meat Co., "Broadcast" Products 16,196
Knox Gelatine Co., Gelatine 37,665
Maltex Co., Maltex Cereal 39,000
Pet Milk Sales Corp., Pet Milk 287,671
Pillsbury Flour Mills Co., Pillsbury Flour 16,485
Sperry Flour Co., Flour 9,500
Ward Baking Co., Bread and Cake 212,242
Wheatena Corp., Wheatena 183,345
$5,216,744
HOUSE FURNITURE & FURNISHINGS
Mohawk Carpet Mills, Inc., Carpets and Rugs $ 177,816
JEWELRY
Elgin National Watch Co., Clocks and Watches $ 85,884
Tavannes of America, Watches 6,000
$ 91,884
LUBRICANTS & FUEL
Atlantic Refining Co., Gas and Oil $ 291,162
Barnsdall Refining Co., Gas and Oil 4,045
D. L. & W. Coal Co., Blue Coal 46,562
Gilmore Oil Co., Gas and Oil 480
Gulf Refining Co., Gas and Oil 359,974
Phillips Petroleum Co., Gas and Oil 22,760
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MUSIC CODE HEARING IS SET FOR
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terests, talent and business end of the former included.
Another meeting date will be set for general attendance before final adoption of the code of fair trade practice, after which it will go into effect and be binding both upon the music men and radio or other talent with whom the former comes in contact.
Before the code takes effect, in so far as the bribery clause is concerned, each side will have an opportunity to purge itself in any individual case wherein an alleged bribe took place either on the giving or taking end. By presenting or explaining the case in question, it may forestall investigation by the FTC and resultant penalties provided in the code.
Any radio artists involved in a situation where money or gifts directly or indirectly was received from a music publisher or his representative, and which may be construed or misconstrued as a bribe, has the privilege of communicating with John G. Paine, chairman of the board of the Music Publishers' Protective Association, so that the matter may be taken up prior to actual operation of the code and the industry comes under the direct supervision (as to fair trade practices) of the FTC.
This applies either to the donor or receiver of the bribe in question. Suggestion or complaints also are to be forwarded to Paine. Such complaints may be in the nature of a music man complaining about a certain artist who demanded fees for singing a song, or an orchestra leader for playing the number. Whatever purging is done now will probably preclude investigation of the matter later on.
Leading music men are being backed by program directors of the leading networks. Latter include such officials as John Royal, vicepresident in charge of programs for National Broadcasting Company. Royal has long been among those who believed that radio should be free of paid plugs, and .has done much to help stamp it out.
Six CBS Programs
Renew for 52 Weeks
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its "Hammerstein Music Hall" (Kolynos toothpaste), which is on 45 stations, Tuesdays, 8-8:30 p.m., effective Feb. 23. Blackett-SampleHummert, Inc., New York, services both accounts.
Gulf Refining Co., Pittsburgh (petroleum products) through Young & Rubicam, Inc., New York, on Feb. 21 renews Phil Baker on a 60 station network, Sundays, 7:30-8 p.m.
Horn & Hardart, lunch room chain, has signed a renewal on its WABC program, "Horn & Hardart Children's Hour", Sundays, 10:30-11:30 a.m., effective Feb. 21. The Clements Co., Inc., Philadelphia, is the agency.