Radio daily (Feb-Mar 1937)

RADIO DAILY: Tuesday, February 23, 1937 RURAL AD CAMPAIGN IS PLANNED BY NIB {Continued from Page 1) their respective localities and that these can be used to advantage, one outlet doing the work of probably several weeklies, with the added asset of radio flavor. Understood that the one big drawback in so far as the advertiser is concerned is the local and national rate situation. Advertisers state they cannot be blamed for trying to get the lowest rate when there is a differential of a possible 50 per cent. One solid rate for all advertisers would clear the horizon in one fell swoop, according to opinion among the potential time buyers. In fact, they point out it is their job to buy as possible. Average low watt station, as compared to the average country weekly, finds the station getting the break as to better management, more upto-date, plus the obvious advantages of entertainment. This is expected to find the trend toward the local station, away from the weekly. On the other hand, it is considered likely that the weeklies will eventually pick up additional advertising as a result of their advertisers using radio. Rate structure of the NIB has been a problem since its inception since the wattage of stations differ, also their markets and coverage. Idea to supply a nation-wide network, available in all types of packages, with no wire charges and either local talent used in each spot or same series of electrical transcriptions. Latter is expected to be the standard form of advertising on the NIB as a web, or groups of regionals. James O'Shaughnessy, veteran advertising man who heads the NIB sales organization, admitted that after many months of laying the ground work, excellent news will be announced to members by the time the forthcoming convention of the National Association of Broadcasters meets this summer. All NIB members are of course also members of the NAB. NIB was organized at the NAB convention a year and a half ago at Colorado Springs. Members are unaffiliated with webs and seek national biz. Edward A. Allen, of WLVA, Lynchburg, Virginia, is president. Oliver B. Merrill, has joined the organization to head the sales staff under O'Shaughnessy. February 23 Greetings from Radio Daily to Sylvia Press • • • Ted Hammerstein's Music Hall may be aired from the coast if the deal for Frank Parker's "Howdy Stranger" is consummated Donald Flamm. back from his cruise, lunching with B. Labhar of WMCA in Lindy's after five hours on shore .... Dick Fishel, WMCA announcer, with his arm in sling. Got it from handball. He's a great footballer. .. .Last year he tripped over mike wire and was in bandages .... Vincent Travers remains at the French Casino until July .... The Easy Aces in the Tavern the other night watching songwriter Fred Coots working his "Hot Ear" gag on a nice fellow .... Rose Marie, having dropped the "Baby", signed the other night to a personal contract with Irving Mills .... Nelson Case replaces Milton Gross on the "Vox Pop" show .... Congratulations to WOR on its fifteenth anniversary, celebrated yesterday. • • • CBS departure over the week-end Betty Finley, six years sec'y to Ralph Wonders of the Artist Bureau. . . .Bill Weisman, WMCA vice prexy and attorney, just back from a cruise, went to Atlantic City for a rest. .. .Howard Hughes, air record-breaker, will be guest of the Advertising Club March 4 . . . . William Jenkins of Young & Rubicam's Industrial Bureau is in New York Hospital. .. . Abe Glaser, song plugger, left Words & Music, Inc., for Miller.... Murray Korman, Broadway nude fotog, trying to peddle "Korman's Studio Party" to the airways as television fare.... Idea is to have the pretties of the shows tell tales. .. .Highest compliment paid: Joey Nash, singer, saying that the next sensation of the air and movies will be Del Casino .... Barney Wood, soon to come forth as a band leader with a distinctive type of music called "Mellow Melody", is the brother of Barney Rapp. .. .Benny Goodman booked into the Paramount with Frances Hunt. • • • John Reber of J. Walter Thompson agency, landscaping his Pennsylvania acreage which went down through the generations for the past 150 years .... Will plant trees contributed by Bing Crosby. Amos 'n' Andy. Phillips Lord, A. L. Alexander, et. al., which will bear a bronze plate indicating the donor .... Recordings of "Anne of Green Gables" just completed by Arthur Kass of Kass-Tohrner .... Gag pulled during the Wonder's luncheon by Col. Stoop and Budd. They got up from their seats and began looking under tables for a few minutes. Ralph interrupted — "What are you boys looking for?" .... "Our Crossley ratings", replied Budd. still keeping his eyes on the floor. . . .Milton Berle turned song writer. In collaboration with Doris Tauber and Bob Rothberg wrote "Let's Begin Again", which Exclusive Music issues shortly .... Frank (Bring 'Em Back Alive) Buck on the Shell air Saturday. • • • The Siren of the Ether Waves, Vicki Joyce, closed at Sebastian's in Hollywood with Jimmy Dorsey Will comes east for commercial. .. .CBS artists and announcers yelling because the "Lebus" on Madison Ave. removed the radio and put in canned music. .. .While eating, the boys got their "cues" and would rush up with mouthfuls. . . .Jean Crombach, Inc., grooming Maxie Baer for radio.... Abe Lyman's party at the New Yorker Sunday for Maxie, featured Frances Faye, Virginia Verrill, Shirley Howard, Rufe Davis, Margot, Freddie Bernard and the usual standbys of Abe. . . Next week is the last for the Lyman crew. ARE APPROVED BY FCC (.Continued from Page 1) Hygrade Sylvania Corp., Clifton, N. J.; International Broadcasting Equipment Co., Chicago; Kluge Radio Co., Los Angeles; Radio Engineering Laboratories, Inc., Long Island City, N. Y.; Western Radio Engineering Co., Inc., St. Paul; Western Electric Co., New York; D. V. Tostenson, Moorhead, Minn.; R. C. Powell & Co., Inc., Commercial Radio Equipment Co., Kansas City; Deforest Radio Co., Camden, N. J.; Doolittle and Falknor, Inc., Chicago; RCA Victor Co., Inc., Camden; Premier Crystal Laboratories, Inc., New York; Precision Piezo Service, Baton Rouge, La., and Piezoelectric Laboratories, New Dorp, N. Y. WMFF, Plattsburg, On Full Time Basis (.Continued from Page 1) hourly five-minute news periods, using flashes from Trans-Radio Press. WMFF has made considerable progress since its inception three years ago. It erected the first vertical antenna in the northern New York and Vermont field, and its remote facilities vary on its outside lines from two to sixty miles. A studio is maintained in the Olympic Arena, Lake Placid, assuring sports fans of first-hand accounts of all winter events for which that resort is noted. U. S. Post Office Probing Daily Newspaper Contests (Continued from Page 1 ) is just a routine procedure to look into all such contests." Kelly pointed out that there had been several cases in the past which were technically different, so that there never has been an actual test case on which to base a standard, but it is hoped that the point will be settled soon. Continental Baking Co. Inaugurating New Serial (Continued from Page 1) agency, program is intended to appeal to young girls instead of boys as the present script does. Arline Blackburn will play the lead, with Frank Dahm writing the material. Program is heard on CBS Mondays through Fridays, 6:45-7 p. m. with a repeat to the West at 11: 15 p. rri. Set Date This Week for Government Inquiry (Continued from Page 1) Wheeler as one branch of our general investigation." Connery also said that hearing on his resolution to set up a seven-man committee of representatives to investigate alleged monopoly of radio will be before the full Rules Committee.