Radio daily (Feb-Mar 1937)

2 RADIO DAILY Wednesday. February 24, 1937 Vol. 1, No. 11 Wed., Feb. 24, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable Address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. Rolls Series on 8 Stations Rolls Razor Inc., New York (Rolls razors), will begin its spring transcription campaign on March 14 on eight stations scattered across the country. Disks will be a quarterhour variety show each Sunday and will feature Doris Hare, Jean Ellington, Three Marshalls, Glenn Darwin with Al & Lee Reiser furnishing the musical support. Decca is cutting the disks for the sponsor. Series will run for 13 weeks, returning again in September. Stations are WBZ-WBZA, WOR, WJSV, WTAM, WBBM, KNX, KGO. Kimball, Hubbard & Powell Inc., New Lork, placed the account. R. W. Clark to New York San Francisco— R. W. Clark, KPO assistant station engineer, is being transferred to the NBC engineering staff in Radio City. FINANCIAL' (Tuesday, Feb. 23) High Low Close Am. Tel. & Tel 177% 175'/4 175V4 Crosley Radio 26 25l/4 25'/4 Gen. Electric 60 583/4 59'/4 North American .... 30y8 30 30'/s RCA Common 12'/4 1 1 V2 IT/2 RCA First Pfd 78% 77 77 RCA $5 Pfd. B (102 Bid) Stewart Warner ... 19% 19 19V4 Zenith Radio 38Vi 36'/2 36 1/2 NEW YORK CURB EXCHANGE Hazeltine Corp 1734 17% 173,4 Majestic 5 4V2 *Vi Nat. Union Radio 3Vi 3l/4 3% OVER THE COUNTER Bid CBS A 49V2 CBS B 49 Stromberg Carlson 18 Net Chg. — 1% — % — 1% — n/4 — % — iy2 2 i/s % Asked 5U/2 51 19 PAUL F. GODLEY Consulting Radio Engineer Montclair, N. J. "25 years of Professional Background" NETWORK SONG FAVORITES Following is an accurate list of performances for the week ending Feb. 20, covering songs played from 5 p.m. to 1 a.m. on the CBS and two NBC networks. Only songs played 15 or more times are included. Selection Publisher Times Played This Year's Kisses (Irving Berlin, Inc.) 30 Good Night My Love (Bobbins Music Corp.) 29 With Plenty of Money and You (Harms, Inc.) 26 May I Have the Next Romance With You (Leo Feist, Inc.) 25 When My Dreamboat Comes Home (M. Witmark & Sons) 24 I've Got My Love to Keep Me Warm (Irving Berlin, Inc.) 23 Love and Learn (Chappell & Co.) 23 On a Little Bamboo Bridge (Joe Morris Music Co.) 23 Trust In Me (Ager-Yellen & Bornstein) 23 I Can't Lose That Longing for You (Donaldson-Douglas & Gumble ... 20 Please Keep Me in Your Dreams (Famous Music) 20 Serenade in the Night (Mills Music Co.) 19 There's Something in the Air (Robbins Music Corp.) 19 He Ain't Got Rhythm (Irving Berlin, Inc.) 18 Night Is Young and You're So Beautiful (Words & Music) 18 Slumming on Park Avenue (Irving Berlin, Inc.) 18 Gee, But You're Swell (Remick Music Corp.) 17 When the Poppies Bloom Again (Shapiro, Bernstein, Inc.) 17 Boo-Hoo (Shapiro, Bernstein, Inc.) 16 Swing High, Swing Low (Famous Music) 16 Smoke Dreams (Robbins Music Corp.) 16 You're Laughing at Me (Irving Berlin, Inc.) 16 Little Old Lady (Chappell & Co.) 15 Pennies from Heaven (Select Music Co.) 15 looking On • • ■ AND LISTENING IN (Continued from Page 1) studio audience is not entertainment for the listeners at home. And what about those painful waits, when the studio gang doesn't laugh spontaneously at an ancient or asinine joke, and the comedian pauses until a response is forthcoming? If comics need a sounding board, let them put it in their cast, instead of aggravating millions in their homes in order to please a few hundred fans in the studio. Tells How Television Will Affect Artists (Continued from Page 1) touched upon by James includes makeup, costuming, lights, scenery, titles, cartoons, and advertising illustrations. Their knowledge of color values would help, he said, since one color, a black and greenish white, would predominate Also discussed was the fact that tele would be the counterpart of sound effects — which would be sight effects. ADULT SERIALS VOTED LEADING DAY PROGRAM COmiDG and G0IF1G ABE SCHECHTER, NBC director of special events, spent yesterday in Baltimore. PHIL BAKER resumes his broadcasting from New York this Sunday on his return from Florida. WALTER FLEISCHMAN left for Washington last night and returns today after appearing at the Dickstein bill hearing. DICK STERN, formerly of KTSA, San Antonio, on a trip to New York. LE ROY CLAYTON SIMPSON of RCA-Victor Co. and MRS. SIMPSON arrive on the Western World today from South America. I. GOLDBERG of Pilot Radio returned from Havana cruise. JASCHA HEIFETZ sailed on the Queen Mary this morning. HARRY and JIMMY RITZ are at the Warwick. THOMAS GAVIN of station WEBC, Duluth, Minn., visiting in New York for a few days. CLIFFORD CHAFEY and W. A. RITLE of WEEU, Reading, in New York for a brief stay. LESTER GOTTLIEB of the Mutual network publicity dept., leaves New York on March 7 for a one-week trip to Chicago, Detroit, St. Louis, Cincinnati and Washington. Gottlieb will confer with press representatives of the affiliated stations of the network in the various cities. AL DONAHUE arrived in New York yesterday from Boston and will remain here until March 13, when he sails for Bermuda to fulfill a contract at the Bermudiana Hotel. Will return June 1 to spend summer season at the Rainbow Room. SAM TAYLOR has returned to Hollywood with new radio plans. More NBC Tourists Tourist travel through the NBC studios this year is running 18,000 ahead of last year's figures at this time, according to the NBC Guest Relations Division, which conducts the tours. Last year about 560,000 admissions were taken in at the broadcasting center. The figure this year is expected to exceed 600,000. Murray Grabhorn Laid Up Murray Grabhorn, John Blair's general sales manager, is confined to his home by the grippe. (Continued from Page 1) casting time. Over 160 sponsored programs are analyzed according to twenty-four types, four income levels, four geographical sections, and length of broadcast. The report indicates that during the summer months, there is a decided trend toward lighter entertainment, more time being devoted to dance music, novelty shows and news commentators than during the winter; also, a lesser amount of time for such serious types as classical and semi-classical music, and dramas. The number of daytime and evening programs decreased about 15 per cent during the summer, compared with the winter. However, the average evening program had a summer audience only three-quarters of winter listeners, while the average daytime program lost only about one-seventh of its listeners in summer. Substantially the same programs were leaders in the summer as in the previous winter. However, the vacations of headliners such as Jack Benny, Fred Allen, Phil Baker, etc., during this period enabled several lower ranking shows to win a place in the table of summer leaders. The members of the Governing Committee are D. P. Smelser, Procter & Gamble Co., chairman; George Gallup, Young & Rubicam, treasur er; C. H. Lang, General Electric Co.; George W. Vos, The Texas Co.; L. D. H. Weld, McCann-Erickson, Inc. and A. W. Lehman, manager. Sponsors Defer Taking Braddock-Louis Fight (Continued from Page 1) years or more, but to date the Arthur Kudner agency, handling Buick account, has done nothing, unofficial, reason being the threat of Madison Square Garden to bring an action against the promoters of the Chicago fight. However it is understood that while Buick is interested in the fight, it is also in the midst of the resumption schedule being worked out for all General Motors advertising. In this respect, it is considered that any interrupted schedules are to be taken care of first. Action of any sponsor would, of course, hinge on a network obtaining rights and clearing necessary time, which would be one hour earlier than a fight held in the East. Heatter Subs for Lord Gabriel Heatter, news commentator, has been selected as guest emcee of "We, the People" during the absence of Phillips Lord. Heatter will be heard for three weeks over the NBC blue network on Sundays from 5 to 5:30 p.m. Lord resumes March 2L 1 TONIGHT S BEST BET: Current History Exams 8:30 to 9:00 p.m. 1A/UKJ DIAL 1010 WW II IW AFFILIATED with M-G-M & LOEWS