Radio daily (Feb-Mar 1937)

VOL. 1. NO. 12 NEW YORK, THURSDAY. FEBRUARY 25, 1937 FIVE CENTS A.T.&T. Seeks Patent Control P & G ' NATIONWIDE CONTEST Proctor & Gamble (Camay soap) will conduct a nationwide contest via radio, newspapers and magazines. P&G is currently sponsoring Pepper Young's Family, heard five times weekly, 3-3:15 p.m., over NBC-Red net and 10:30-10:45 a.m. over NBCBlue net. Advertising campaign will emphasize the trailer vacation idea. There will be 25 awards consisting of a completely equipped 19-foot trailer, a 1937 Ford V-8 and 1000 gallons of Sinclair H-C gasoline. En (Continucd on Page 2) Jesse Kaufman Buying Sherman Recording Biz Jesse L. Kaufman has consummated a deal to purchase the Sherman Recording Service, 22 West 48th Street, New York. Kaufman, formerly manager of Hearst Radio, left that organization to start The Jesse L. Kaufman, Inc., artist bureau handling radio accounts. He will continue his activities with this organization. R. L. Ferguson, for one and one half years manager of station WINS, will be associated with Kaufman, and F. Sumner Hall, former owner of Sherman will continue with new owners as a technical engineer. Craig & Hollingbery Opening Fla. Branch Craig & Hollingbery, Inc., radio station representatives, will open a new open in Jacksonville, Fla., March 1. Harry E. Cummings, who has been producing commercial programs over WJAX for the past six years, will be (Continued on Page 2) Re-Sign Stoop & Biidd General Foods Corp.. New York [Minute tapioca), has re-signed the comedy team, Stoopnagle and Budd. as the stars of its current NBC-Blue network program. New contract runs through May 16 of this year. Program is heard Sundays, 5:30-6 p.m. Young & Rubicam, Inc.. New York, has the account. Don Voorhees and his orchestra also are retained. Bonny Show East Jack Benny leaves California following Sunday's broadcast and will come to New York. The entire cast of the Jell-O show will accompany him and will air three shows from Radio City before returning. Mary Livingstone, the comic's wife, arrives in New York today and will vacation from the air for two weeks. VOCANEWS WILL AIR NEWS, CANNED MUSIC A new organization, patterned after the Muzak, will shortly make its debut in various cities throughout the country. Employing A. T. & T. wires to effect its tie-ins, the new Arm, called Vocanews, will air programs consisting of canned music and news reports over loudspeakers situated in public spots such as hotels, restaurants and stores. Current plans call for headquarters in New York, Chicago, Pittsburgh, Philadelphia, Cincinnati, Buffalo, Boston, San Francisco, Washington and Cleveland. Same company now operates Tele (Continued on Page 3) Rights to All Present and Future Communications Developments Sought by Phone Company Turn Houston Theater Into Broadcast Studio Houston — KTRH is turning the Palace Theater, old vaudeville house seating 1,500, into a broadcasting studio. Broadcasts will be from the stage before an audience. LEE IS FOUR COAST STATIONS West Coast Bureau of THE RADIO DAILY Los Angeles — Four new stations will be added to the Don Lee system within the week, extending the chain from Mexico to Canada, and increasing the number of the outlets on the web to 14, it was announced yesterday by Lewis L. Weiss, head of the Don Lee chain. Stations are: KIRO, Seattle: KIEN, Eureka, Cal.; and Harold Smithson's Golden Empire outlets KUCO, Redding, and KHSL, Chico, Cal. The Don Lee chain is affiliated with Mutual Broadcasting System and it is presumed the new outlets will be available to MBS. Voeller, Goetz Opening Talent Agency on Coast W. H. Voeller and Charles Goetz are preparing to open a coast agency "necializing in radio, television and film talent. Voeller will retain his position with ConquestAlliance, but this firm wil have no connection with the new agency. Voeller and Goetz are now on the coast looking for an office location, and Goetz will remain there to run the office. Elaborate Toscanini Plans Outlined by David Sarnoff Rush Remodeling Work On WOWO-WGL Studios Fort Wayne, Ind. — Remodeling work on the new WOWO-WGL studios in the Westinghouse Building is proceeding at a rapid rate. Under construction at an approximate cost of $50,000, the studios, when finished, will be the most completely equipped in the state. The Westinghouse Building will house, beside the studios and the various offices, the Westinghouse storage and display rooms. Plans concerning the Arturo Toscanini concerts on NBC were announced personally yesterday afternoon by David Sarnoff, president of Radio Corporation of America, in the NBC board room, before an invited list of music critics and newspapermen. That such a gathering was called is taken as an indication of the importance attached to the forthcoming series by RCA and NBC. this being the first time the head of the NBC parent organization has (Continued on Page 3) All patents developed and to be developed by major film companies for the "electrical communication of intelligence," including radio, television, telephone and telegraph, would be made available to A. T. & T. and its licensees under the proposed new agreement between the film companies and Electrical Research Products, the A. T. & T. subsidiary. The Erpi group make this condition as a consideration for signing of the contract. The present agreement between (Continued on Page 3) KELVINATORlolSE 55 STATIONS ON CBS Kelvinator Corp., Detroit (refrigerators), will use 55 CBS stations in its CBS network program featuring Prof. Quiz which makes its debut March 6, 8-8:30 p.m. Geyer, Cornell & Newell Inc., New York, has the account. Second Cleveland Expo Will Use Radio Talent Cleveland — Dissipating rumors that the second Great Lakes Exposition this summer would go without radio stars, Ralph Humphrey, who handled the expo's radio end last year, will be lining up network acts to appear here shortly. WHK announces that United Broadcasting Co., which includes WHK and WJAY here, WHKC, Columbus, and WKBN, Youngstown, will have a day at the expo this summer and will assemble 100 acts to broadcast from the grounds. Airing Want Ads West Coast Bureau, RADIO DAILY Los Angeles — "Voice of Opportunity", a new daily feature on KFVD, is used by unnamed "sponsor" as a substitute for the want ad columns of newspapers. The broadcast lists business opportunities, asking buyers or investors to phone station or write. Program is practically a want ad agency in itself.