Radio daily (Feb-Mar 1937)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

VOL. 1. NO. 13 NEW YORK, FRIDAY, FEBRUARY 26, 1937 FIVE CENTS Bill Asks 5-Year License CBS WORKSHOP OFFERS EXPERIMENTAL DRAMAS Five novel radio dramas, conceived and executed in experimental radio technique employed on "Columbia Workshop" programs, are announced by Irving Reis, producer of the series. Beginning with the program on a WABC-CBS network March 7, 7-7:30 p.m., the presentations will range from a psychological tale to dramatizations oi a music theme. The psychological drama, first of the group, is entitled "Split Seconds," and was written by Reis himself five years ago, his first radio script. It deals with the racing thoughts of a (Continued on Pane 8) 5Year Film Contract Signed by Phil Baker Under contract just signed with Samuel Goldwyn, Phil Baker will make two pictures a year for the next five years, starting around September. His first will be the Goldwyn "Follies". Baker was represented by Louis Nizer, his attorney: Goldwyn's representative was James Mulvey. Lord & Taylor Trying One-Time Shot on WJZ Lord & Taylor, New York department store, will take a one-time shot on WJZ, March 1, 7:15-7:30 p.m., to broadcast a program about the new spring fashions. "Clothes Are Really Different This Spring" will be the title of the quarter hour, with Dorothy Shaver, first vice-president of L. & T. and director of fashions for the store, conducting the program. James R. Flanagan, New York, placed the account. School on Air Boston — The Frank A. Day Junior High School in Newton, a suburb, claims the distinction of probably being the only public school in the United States to broadcast over the air regularly. The complete program broadcast every Thursday afternoon for 15 minutes is the work of the school's Broadcasting Club. Value! George Logan Price, of Mertens & Price, Inc., Los Angeles radio feature service and advertising counsel, after reading the first few copies of RADIO DAILY, writes: "Your daily is a real asset to the industry, and we get the full value of a year's subscription from every issue." ADD EIGHT STATIONS FOR "VIC AND SADE" Procter & Gamble Co., Cincinnati (Crisco) , has added eight stations (WTAR, WJAX, WFLA, WSB, WAPI. WSMB, WIOD, WSM) to its "Vic and Sade" program on the NBC-Red, 3:30-3:45 p.m., and will add WMC on March 22 and WRVA when time is available. P. & G. (Ivory soap) has also enlarged the "Gospel Singer" NBC-Blue network by four stations WTAR, WRVA, WJAX, WIOD, with WFLA to be added when available. Compton Advertising, Inc., New York, has the accounts. N. Y. Radio Executives Attending Wash'n Dinner New York radio executives who expect to attend the White House Correspondents' Dinner in Washington this Saturday include John F. Royal. Alfred H. Morton, A. A. Schechter and Clay Morgan, all of NBC. Fred Willis, Donald Higgins, Paul White, Edward Murrow, of CBS; G. W. (Johnny) Johnstone of WOR. Congressman Charles Anderson Introduces Measure for Longer Licensing of Broadcasting Stations HEAVY NEWS SCHEDULE Des Moines — Benedict Hardman has been named news editor of Iowa Network stations KSO and KRNT, and is adding four daily news periods to the KSO schedule, giving the Iowa Network one of the heaviest barrages of news programs ever carried in the middle west. The news features added give KSO a total of seven periods daily, while KRNT and WMT carry five and six, respectively. In addition KRNT Hawkeye Dinner Time carries frequent news flashes, while IBS carries such off-trail and specialized news features as "Scotty Views the News" over' KRNTWMT; "Farming in the Day's News" over KRNTWMT; "Oddities in the News," "Women in the News" and "Market News" over WMT. Hudson River Day Line Signs for WEAF Series Hudson River Day Line, New York, has contracted with NBC for a 13week series of programs on WEAF, Mondays, Wednesdays and Fridays, 7:30-7:45 p.m., beginning May 17. No talent has been set for the program as yet. Gordon Mills, who sold the account was once director of NBC's tours. Wendel P. Colton, New York, is the agency. 3 Radio Citations Included In Annual Advertising Awards Fur House Sponsoring 12 Live Shows Weekly Des Moines — At a time when most fur houses drop active advertising because their season is over, the Cownie Fur Co. of Des Moines has just scheduled 12 live talent shows each week on Iowa network stations KSO and KRNT. The idea, (Continued on Page 8) Annual Advertising Awards, made by "Advertising and Selling," included three radio awards for 1936, for contribution to the advancement of the effective use of radio in advertising. Roy Durstine, President of Batten, Barton, Durstine & Osborn, Inc. This medal award was for, "An advertiser, agency, broadcast facility or indi(Continued on Page 8) By GEORGE IV. MEHRTENS RADIO DAILY Staff Correspondent Washington — Strong indications that new radio station license, legislation will be passed was revealed yesterday when Congressman Charles A. Anderson of Missouri, introduced his bill asking for a five-year license term for stations. Although the question has been raised before, this is the first actual bill to be put in the hopper this session proscribing licenses for broadcasting stations. Question of license fees has been raised in the Senate by Senators (Continued on Page 8) ASCAP COMMITTEE FORMALLY ELECTED New Availability Committee elected by ASCAP include two newcomers in Jack Bregman and Max Dreyfus. Voting was done by mail, ballots being sent to the general membership. Committee is as follows: Gustave Schirmer, Walter Fischer, Louis Bern(Continued on Page 8) Commentators Sparkle At Ad Club Luncheon Before a gathering that overflowed the main dining room and other nooks of the Advertising Club of New York, radio commentators had a field day yesterday when they attended a luncheon given by the club in their honor. Lowell Thomas, who was respon (Coniinued on Page S) Sponsors Waiting Des Moines — "Hawkeye Dinner Time", the hillbilly variety show emanating from KRNT, is sold up solid, with several sponsors on the waiting list for future availabilities, according to a statement from the Iowa Broadcasting System, operators of the station. The program is a one-hour affair, presented on a daily schedule.