Radio daily (Feb-Mar 1937)

2 RADIO DAILY Monday, March 8, 1937 Vol. 1, No. 19 Mon., Mar. 8, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and Genenl Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. FINANCIAL (Thursday, Mar. 4) NEW YORK STOCK (Saturday, Mat High Am. Tel. & Tel 1793,4 1 Crosley Radio 26'/2 Gen. Electric 62'/2 North American 3014 do pfd 55 RCA Common 123/4 RCA First Pfd 79 Vs Stewart Warner 19 Zenith Radio 39 NEW YORK CURB Majestic 4l/2 Nat. Union Radio . . 2% MARKET ch 6) Net Low Close Chg. 78l/4 1781/4 + 34 26 61 34 62 2934 301/, 26i/2 + 7/s 55 12% 55 — 1/4 121/4 — i/s 785/8 79 — l/2 183/4 1 834 385/s 383/4 — i/s MARKET 4i/2 41/2 23/4 27/8 Kitch Back on WSPR Springfield, Mass. — Frank J. Kitch, sports announcer, will return to take over the sports department of WSPR after an absence of two months. Ketch, a former professional baseball player, Transradio correspondent and newspaper and magazine sports writer, will again be heard over the airlines every evening, except Sunday, at 6:45 p.m. New Program on WFIL Philadelphia — A new sustainer called "Poe's Tales", consisting of dramatic adaptations of the stories of Edgar Allen Poe, premieres on March 16 from Philadelphia's WFIL over the Mutual network. The first tale to be presented will be "The Masque of the Red Death". March 8 Greetings from Radio Daily to Victor Arden * THE WEEK IN I II M . . . Transamerican and Warner Bros. — — — ( Continued from Page 1 ) ^—^^^^——^^^ pital Sweepstake results, inasmuch as the Post Office department once again stated newspapers would be held to account if winners, etc., were published . . . that is, the names of ticket holders who won . . . question whether radio will do more than the usual coverage of the running of the race . . . Federal Trade Commission held a hearing with John G. Paine and committee of music publishers . . . conference pertained to the code of fair trade practice for the pop music industry, being designed in part to do away with payment for song plugs. . . . United States delegation to the North American Radio Conference all set to sail for Havana for the March 15-22 series of conferences. . . . T. A. M. Craven, Chief Engineer of the FCC, heads the group. . . . Dickstein bill held more hearings, anybody wanting an A.P. break can get it by squawking one way or the other against foreign act invasion. . . . First Lady of the Land, Mrs. F.D.R., signed to again appear on a program for Ponds cold cream, the proceeds going directly to American Friends Service Committee. . . . Bill Hedges of WLW in town mentioned possibility of the "Nation's Station" using a wire out of WMCA, for auditions, etc. . . . Both denied and af firmed . . . but Bill is over 21 and should know what he is talking about. . . . Another bill to rile up the works fell into the Washington hopper when Congressman Paul H. Maloney, decided it was time to have radio stars on the air giving their personal endorsement, state if they really use the product and how much is being received for making the stations in question. ... A bill also asked for protection for music arrangers, even though they fool around with another man's composition, their special arrangements should be protected by copyright or registration of some sort, they feel. CBS-board of directors at a meeting Friday, decided to apply to the N. Y. Stock Exchange for listing of the company's stock on the "Big Board." Company now has approximately 5,000 stockholders. Directors recommended that shareholders, at a meeting scheduled for March 24, authorize an increase in the number of shares so that the stock may be split two for one. Split-up has been talked of for some time. CBS shares are currently listed "over the counter." A 50-cent dividend was also voted. Stock, with extras, has paid $3.30 on both the A and B shares the past year. UP Service at WNOX Gets Special Sendoff Knoxville, Tenn. — United Press News Service has been installed by WNOX, Scripps-Howard Station. A special inaugural program titled "Cavalcade of Communications" in eight dramatic episodes told the story of messages from the cave man era to modern radio. The program carried a complete dramatic staff and stage band. The show was attended by 750 packed into the WNOX Auditorium. Ten cents admission was charged for the broadcast. One of the front street studios has been made into a modern newsroom. Two UP teletype machines are set up where they can be viewed in running operation by the public from the sidewalks. The newscaster's desk and microphone are also visible to onlookers from the outside. Six Stations Picked For Nat'l Lead Series National Lead Co., New York ( Dutch Boy white lead, etc.), has selected six stations for its test spot campaign to begin on March 15. Series will be quarter-hour programs entitled "The Unbelievable" and will be twice weekly for 17 weeks. Stations on list are KRNT, Des Moines; WISN, Milwaukee; WFBL, Syracuse; WHP, Harrisburg; WBNS, Columbus; WCSH, Portland, Me. Marschalk & Pratt Inc., New York, is the agency. Five-Minute Program Gets Good Reception Jackson, Mich. — "Headlines of Yesteryear", Bernard Wilson's new daily program on WIBM, Jackson, Mich., sponsored by Gray's Men's Wear, had demonstrated that it is possible to stay within a limited advertising appropriation, and still present the listener with outstanding novelty entertainment. The show, consisting of the reading of an old newspaper taken from the library files, is a five-minute feature aired nightly, immediately following a popular tenminute local news program. Wilson, production manager of the station, designed the show to further support his claim that fiveminute shows can be bright spots on a station's schedule. Three weeks ago he notified the commercial department that a fiveminute show, "The Rhyming Reporter," was available for sponsorship. The show was a presentation of the news of the day, told in rhyme. It was auditioned for the Jackson Beer Co. the same day and started its run on the air that evening, garnering a big audience immediately. JjZXr&Olf, TONIGHT'S BEST BET: 8:00 to 8:30 P. M. BROADWAY MELODY HOUR with Col. J. C. Flippen lA/UKI DIAL 1010 Wnll AFFILIATED with M-G-M ft LOEWS comma and GoinG EARL HARPER, WNEW sports announcer, leaves New York this week for Florida to cover the spring training camps of the various baseball teams. PAUL LEWIS, Columbia Concerts Corporation, back in New York after Hollywood business trip. PHILIP PONCE, artists' agent, arrives back in New York today. SAUL BORNSTEIN. Berlin Music head, is due back in New York this week. FRANK CURLEY and his daughter, Rose Marie, arrive today from Miami. MAC ROSMAN, contact man for Caesar Music, left town Saturday for the west, where he'll be married and then honeymoon at Niagara Falls. MARY SMALL opens in Boston on Thursday for a week's engagement at the Keith Boston Theater. On March 25 she will be in Chicago for a week at the Palace. MORTON DOWNEY, accompanied by his wife, sails for England in April. Downey will make a series of theatrical appearances and recordings to be broadcast over the Luxemburg stations. WILLIAM BEHRMAN is back home at WBOW and Terre Haute from New York. CLARENCE LEICH of WGBF and WEOA, Evansville, Ind., back from New York trip. SYLVIA CLARK, NBC comedian in the Chicago studios, left the Windy City last week for the east on a fortnight's vacation. MRS. JACK GIHON, wife of the manager of KDKA, Pittsburgh, has return from Florida. Added to KWK Staff St. Louis — Recent additions to the staff of KWK include Bill Cook, announcer, formerly of KFWB, Hollywood, and WLAC, Nashville, and Wright Esser, feature writer. John Conrad, member of the KWK announcing staff for three years, has been promoted to director of public relations. Ray Dady has left the ranks of news commentators to head the station's Planning Bureau. Jimmy Burke, chief engineer, is back on the job after a layoff due to an injury. On the Radio — Daily! Hits from Ready, Willing and Able TOO MARVELOUS FOR WORDS JUST A QUIET EVENING SENTIMENTAL AND MELANCHOLY • • • European Hits VIENNA DREAMS CAFE CONTINENTAL • • • When Old Friends Meet Again WITH PLENTY OF MONEY AND YOU Harms, Inc. RCA Bids., New York City