Radio daily (Feb-Mar 1937)

Wednesday, March 10. 1937 RADIO DAILY 3 Payne Opposes Radio Lobbying Washington Bureau of THE RADIO 'DAILY Washington — A good portion oi the work which the FCC is trying to accomplish is being impaired by the activities oi organized radio lobbyists, it was stated yesterday by Commissioner George Henry Payne in a special interview with RADIO DAILY. "This lobby consists of a few lawyers who claim they can get the FCC to do most anything," said Payne. "What they actually do is to work through subordinates within the FCC and get them to do things they should not do. The FCC should definitely be free from influence of such groups." Payne said the FCC would cooperate with Congressman Connery in connection with his probe resolution which comes up for hearing tomorrow. He also said he favored Congressman Celler's proposal for a government radio station. AGENCIES J. WALTER THOMPSON offices in Chicago have enlarged their quarters taking most of sixth floor of Wrigley building in addition to the seventh. Increase necessary due to rise in spot business done by local offices which has almost seven times gross business in the first two months of current year that they had for total of 1936. GEORGE BOWLES, account executive with the Ferry-Hanly Advertising Co., Kansas City, and until recently the conductor of a gossip program on KMBC, is on the west coast until next week working on a new campaign for the Coolerator Co. GOTHAM ADVERTISING CO. has been appointed by Louise Rigers Inc. (vitamin cosmetics) to handle advertising of "Angel Skin." Radio and newspapers will be used. Radio plans are still indefinite however. E. T. HOWARD CO. will handle all advertising for Christian Feigenspan Brewing Co., Newark. Radio is now being used. Testimonial Caution Added to NBC Policy (Continued from Page 1) on a program where his fee is being paid by sponsor. Attention to this part of the NBC Program Policies has been called to the sales staff by Roy C. Witmer, vice-president in charge of sales, the salesmen in turn to be guided accordingly should such a contingency arise with either a client or advertising agency. Witmer's communication reads: "Testimonials must reflect the genuine experience or opinion of a competent witness. Testimonials broadcast by NBC announcers are not an exception to this rule, whether or not the announcer receives a fee for his services from the advertiser, this policy must be enforced. "When commercial copy, written in the first person singular, includes endorsement of product to be read by the announcer, it must be clearly stated that the announcer is speaking for the company, sponsoring the product." Reminder on NBC policies, incidentally, comes on the heels of Congressman Paul H. Maloney's introduction of a bill in the Senate intended to make radio stars announce at the outset of a program how much they receive for personal endorsements, etc. March 10 Greetings from Radio Daily to Peter DeRose End Public Hearings On Dickstein Measure (Continued from Page 1) the quota feature and directing the Secretary of Labor to pass on applications and to apply to outside interests who know conditions before passing judgment. The bill is to be considered in executive session a week from tomorrow. John F. Simmons, chief of the State Department visa office, said he doubted that the measure would greatly disturb international relations. Another who testified was C. Henry Freeman, concert manager. Unusual Kiddie Program In 18th Month at WJIM Lansing, Mich. — An unusual program, titled the "Kiddie's Jamboree With Uncle Howdy", has been making such a hit over WJIM here for the past 18 months that it is attracting countrywide attention and engaging the interest of national sponsors. The program is a symphonic and modernistic Children's Choir of 250 voices, including 20 soloists, two quartets, two trios and a sextet. Under the expert guidance and friendly conductorship of Howard Finch, "The Kiddie's Jamboree with Uncle Howdy" has become a warm and welcome guest in the hearts and homes of Lansing and its diminutive listeners. In addition to being a jointly sponsored program over a period of 18 consecutive months for the Lansing Dairy and the Gauss Baking Co., the little voices of the children's choir range from eight to fourteen years and the young singers have their own specially designed and colorful choir books as well as beautiful full-length choir gowns of pale blue. Uncle Howdy uses his own special arrangements and the Children's Choir repertoire consists of swing music, classics, light opera gems, and musical comedy numbers. There is a daily half hour studio broadcast and a weekly one hour show and broadcast from the stage of the Strand Theater in Lansing. After a recent visit to Lansing and a "guestie" on the Kiddie's Jamboree, genial Al Pearce voiced a coast-tocoast salute to Uncle Howdy and the Children's Choir on the Columbia Broadcasting System Ford Show, "Watch the Fun Go By." Tacoma House Passes Ascap Tax Measure (Continued from Page 1) bill passed by the lower house taxing Ascap $3,000 in each county. Gene Buck, Ascap president, said last night that the bill to tax Ascap $117,000 annually in the State of Washington was instigated by the broadcasters to make it impossible for Ascap to collect and license the use of copyrighted music in Washington. Ascap has received information that the broadcasters plan to introduce similar measures in other states, Buck declared. Sapolio to Resume The Sapolio program, which completes its present series of broadcasts tomorrow, will go back on the air at a date not yet determined. GUEJT-ING SYDNEY RAYNER, Met tenor, will guestar on Saturday's "Lucky Strike" program. ANDY IONA AND HIS HAWAIIANS, heard for the first time in the East on the Al Pearce broadcast last night, will make a repeat appearance on the Ford show next week. Group is under the RockwellO'Keefe management. JERRY COOPER is guesting today on the Modern Romances program over the NBC-Blue at 2 p.m. FLORENCE DESMOND, British impersonator, is guest-artist on the Rudy Vallee program on March 25. DOROTHY GISH will be guestartist on the Kate Smith program March 25. PHIL SLOANE, one of the original Wilton Brothers, famed vaudeville act, will appear with his daughter, MARGOT SLOANE, on her program, "Moments with Margot," on WNEW, Thursday at 9:35 a.m. ERNST LUBITSCH will appear with Marlene Dietrich and Herbert Marshall in the Radio Theater show Monday, 9-10 p.m., over CBS. MARGOT GRAHAME, film star, is scheduled for "Your Hit Parade and Sweepstakes," March 20, over CBS. GELETT BURGESS, author, will be on "Magazine of the Air," March 17, 11 a.m., and IDA A. R. WYLIE appears on the same program March 19. A LABEL OFF OF A DEALER TRANSCRIPTION SERIES PLANNED BY RADIO EVENTS, INC.