Radio daily (Feb-Mar 1937)

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2 RADIO DAILY Thursday. March 11. 1937 Vol. 1, No. 22 Thurs., Mar. 11, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and Genenl Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood. Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. FINANCIAL (Wednesday, Mar. 10) NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel 178 175% 175% — 2% Crosley Radio 25 Vs 243,4 2434 — l/4 Gen. Electric 62 61 1/4 61 '/4 — 1/4 North American .... 30'/2 293^ 293/4 — 5/8 RCA Common 123/8 1 1 34 l2l/4 + V4 RCA First Pfd 79% 771% 7914 + 1 1/2 RCA $5 Pfd. B (100 Bid) Stewart Warner 19% 183/8 19'/8 + % Zenith Radio 37% 37% 373/8 NEW YORK CURB EXCHANGE Hazeltine Corp Majestic 4% 4% 41% Nat. Union Radio 2% 2% 27/8 OVER THE COUNTER Bid Asked CBS A 57 583,4 CBS B 56% 58i/4 Stromberg Carlson 17% 18% Boran to M.C. for Rotary Arthur Boran, CBS mimic, will emcee the Annual Rotary Club Convention to be held in Springfield, Mass., on Saturday. Russ Morgan and the band will furnish the musical atmosphere. 4 Sponsors for Ida Allen Ida Bailey Allen has just acquired a new sponsor for her "Homemakers" program on WHN making a total of four. Sponsor's name is Western Growers Protective Association. The product is Iceberg Lettuce. B March 11 Greetings from Radio Daily to Andy Sanella Ramona Innovations for Gen'l .Mills Program West Coast Bureau of RADIO DAILY Los Angeles — Two innovations, a complete portable studio soundproofed and equipped to plug in over telephone connections, and a candid mike, for giving eye witness accounts of current events, will make their radio bow in the new General Mills program which starts a 5-days a week series over NBC's Pacific Coast Red net on Monday. For the first week, the trailer and candid mike will be rolled on to movie sets, a new one each day, describe sets, filming and details from the big movie lots, with special guest interviews. Monday the trailer will work from 20th Century-Fox lot; Tuesday from Universal; Wednesday from Paramount; Thursday from RKO and Friday from Samuel Goldwyn studio. Bob Baker, picked after a three day audition, will announce the hour, do the candid mike stuff, and Louise Roberts will act as fashion scout. Program will run 15 minutes, make its appeal to women on the 11:45 to noon period. looking On •■ -AND LISTENING IN {Continued from Page 1) bit of service in cheering and amusing the public. Incidentally, the classifying of Public Service Programs in a special two-column box, like the newspaper listing used by WHO, seems a very good idea. It makes a handy reference — and at the same time impresses the public with the radio station's civic value. First 2 Programs Set In WBNX "Radio Clinic" First two programs in WBNX's "Radio Clinic," which starts Sunday at 5:30 p.m., have been set. Initial broadcast is entitled "Blood for Sale," with professional blood donors participating, and the following Sunday a new technique in the cure of blindness will be dramatized. Since the "Clinic's" original announcement, which brought about considerable criticism, the set-up has been revised with a view to eliminating the features declared to be objectionable. After the storm of comment, WBNX stated that the motives of the series had been misconstrued. The new program will be under the direction of a bacteriologist and instead of having patients parade before the microphone with their ills, there will be dramatizations by a professional cast. These dramatizations will be records from medical history and are intended to be symbolic of the advances made by medicine in the control and combat of disease. They will be augmented by the appearance, wherever possible, of the actual patients involved in the dramatizations selected for broadcasting. Nu-Enamel Renews on WHN Eastern Nu-Enamel Co. has renewed its contract for announcements over WHN, sponsored by both the Nu-Enamel Co. and its dealers. The contract is for a 25-week period. NeffRogow, Inc is the agency handling this account. NBC Station Auditors Convene Here April 26 For the first time in NBC's history all auditors of its owned and operated stations will be brought together in New York on April 26. Purpose of the get-together is to have the personnel meet the New York auditor staff and hold discussions leading toward closer fiscal operations. Meeting will run for three or four days, and will be in the charge of Alfred H. Morton, manager NBC operated stations department. Production men from the same stations have been brought in recently for conferences with W. S. Rainey NBC director of production, and Thomas Hutchinson, his assistant. They also received talks from heads of the various production divisions such as Ray Kelly of sound effects. Later it is planned to send Rainey and Hutchinson out to visit the various NBC owned and operated stations around the East with Clarence Menser, NBC Chicago production head, covering the Western stations. KGO, San Francisco Seeks Power Increase San Francisco— KGO, the NBCBlue Pacific outlet here, has filed an application with the FCC for a power increase to 50,000 watts. Station is owned by General Electric and now operates on 7,500 watts on 790 kcs. KGO's sister station, KPO, is now operating on 50,000 watts. Gibbons Leaving Nash Floyd Gibbons, currently heard on the Nash Speedshow, heard Saturdays from 9-9:30 p.m. over the CBS network, leaves that show after the March 20 broadcast. Grace Moore has already been signed to the program for a series of 15 broadcasts, which will begin on March 20. J. Walter Thompson Co., New York, has the account. Galbraith Joins Chi. NBC Chicago — John D. Galbraith, former western manager of John B. Woodward, newspaper reps, has joined the NBC local network sales department. cominG and come HERBERT V. AKERBERG, CBS vice-president in charge of station relations, is expected back at his desk tomorrow. A. R. WILLIAMSON, NBC Chicago press head, is in New York for a visit. PAUL WHITEMAN leads orchestras in Baltimore and Washington on the 16th and 17th before returning to New York. L. WOLFE GILBERT will spend a few days in Chicago on his way east from Hollywood, and arrives in New York about March 18. ROY ATWELL, stuttering comedian, is flying to the coast to appear on next Tuesday's Jack Oakie program. ED HERLIHY, NBC announcer, left for Boston to visit his mother and will return to New York tomorrow. BENNY FIELDS and BLOSSOM SEELY returned to New York from Florida and are stopping at the Warwick. DR. SEYMOUR M. SIEGEL, director of the program division of the city-owned station WNYC, sails today on the Lafayette for a tenday cruise. A. RALPH LAZRUS, sales manager of Benrus Watches, sails on the Lafayette also. WALTER WICKER, producer of Today's Children arrived in New York yesterday from Chicago, to visit his wife, Irene, the Singing Lady. MRS. LOUIS K. SIDNEY, wife of the managing director of WHN, and son, GEORGE, leave Palm Springs today and plane to the coast for three weeks and then return to New York. Television Film Preview On Don Lee-Mutual Net West Coast Bureau of RADIO DAILY Los Angeles— Don Lee-Mutual will air a film preview by television Saturday night when the Metropolitan Water District's production, "Empire of the West," goes out by sight and sound over the combined television transmitter W6X80 and the 10 stations of the Don Lee chain. Picture is in three reels. Don Kinsey, water district director, and other officials will hold special viewing party at D.L.'s receiving plant at the head of Silver Lake, picture starts 8: 15, runs 30 minutes. G. D. Crain, Jr., on Air Via WMCA School Show G. D. Crain, Jr., publisher of "Advertising Age," will be interviewed on WMCA today at 5:45-6 p.m. by Don Kerr, master of ceremonies on the station's High School Reporter program. Crain will be interviewed on the annual high school and college students essay contest on advertising, essays being limited to 1,000 words or less. ; il TONIGHT'S BEST BET: C WHN 8:30 to 9:00 P.M. / N. Y. U. Forum of the Air \ Supreme Court Series I DIAL 1010 AFFILIATED with M-G-M A LOEWS