Radio daily (Feb-Mar 1937)

Thursday, March 11. 1937 RADIO DAILY 5 WITH THE ft WOMEN ft — By ADELE ALLEHHAND — CYLVIA PRESS, lemme charge d'affaires of WINS Press Dept.. celebrates her first anniversary with that outfit March 15.... Says she's done everything in radio at one time or 'nother except sound effects .... Believes those men who don't like femme commentators are still subconsciously in the grip of "dat ole debbil" tabu, "women belong in the home". . . . Also believes that the idea is fading a bit. . . .Says women commentators should avoid sounding humorless. .. .And thai radio is theirs for the asking, if they'll only stay plastic .... Florence Maxwell, "Mrs. Reader," of the N. Y. American program, back next Monday from her two weeks' Florida jaunt .... March 13 is when WICC's New Haven officer, Jane Bingley Westerman. leaves on a honeymoon. . . .Best wishes! Mrs. Louis K. Sidney, wife of WHN's chief exec, flies New Yorkward in a few days from Palm Springs where she's been companioning son George after his appendectomy... .Grade Fields, England's femme Charlie Chaplin, who's been aired by British Broadcasting, leaves for the West Coast Friday for Twentieth Century-Fox story conferences anent a musical. . . .Ann Lester, Rachel Carley and Sybil Bowman, all air-gals, signed by WHN Artists Bureau.... At the Ida Bailey Allen broadcasts the audience brings its knitting .... She'll put Hollywood on the air in the shape of favorite star's recipes next Monday a Norma Shearer salad, on Friday a tidbit a la Jeanette MacDonald and a Chinese delicacy for Luise (Good Earth) Rainer. . .Vocal prestidigitator Lowell Thomas' sister Pherbia, who's globetrotted and knows.... to preside on the YMCA March 19 "Wandering Scholars" broadcast.... Jessica Dragonette succeeds lane Pickens as the Fashion Academy's choice for radio's best -dressed gal .... There'll be a special WABC broadcast March 20 with Emil Alvin Hartman awarding the fashion crown to the dean of radio songbirds .... Lydia Scott up and about again, back with Chuck Shiel's Swingopators Sat. afternoons over WFAS .... Mary Lawrence of the WFAS Air Theater is the kind lady in the Wayside's "Kind Lady," March 19 and 20 ... . Kay George of Saul Grauman's "Stairatone" flash act, in Boston, being o.o.'d by screen and radio scouts. • • • Willie and Eugene Howard are rehearsing Billy K. Welh' scripts in preparation for the permanent spot on "Merry-Go-Round" starting after the 21st. . . Ted Hammerstein's "Music Hall" gets renewed on the 31st for 13 more weeks. . M. H. H. Joachim's "Life Rolls On" was auditioned yesterday .... Hi Brown auditions a show next week .... Ford Frick, former sports announcer and now president of the National League, will do a turn on Showboat May 1 or 8 ... . Jack Adams of J. P. Muller auditions Gabriel Heatter, Thornton Fisher, Daily News Columnist, John Chapman and comic strip "Flash Gordon" for Borden's today. . . .This will be an evening show titled "Final Edition" on NBC-Red which won't conflict with the afternoon show (which is clicking big for the sponsor) called "Special Edition" for women only .... Columnist Franklin P. Adams (F. P. A.) is being considered by NBC for a "Woollcott" .... Mary Denis returns to Enoch Light as vocalist after a year's absence due to illness. • • • That canary the organ boys at CBS's Seventh Avenue studio thought was being held captive in the organ loft is merely a sound effects Swiss bird-box Bob Prescott planted ... .Don Cope was off the Palmolive director job yesterday because of illness and was replaced by Director Ken MacGregor . . . .Songplugger Dave Kent out with teeth trouble ... .Jack Benny made Raymond Paige the "Keeper of the Bee" before easting-it and tomorrow night Ray will give the "Bee" back to Jack via a special arrangement on the H. Hotel show ... .Daniel C. Studin, formerly with National Union Radio, has joined Star Radio as v. p Johnny Hamp opens at Muehlebach Hotel in Kansas City tomorrow Harry Reser at Arcadia on Tuesday Dick Ballou entertaining his wife and 3-month daughter, Collette, for Easter.... H. Spitzer, general manager of Chappell Music, is trying to keep his birthday party for the wife (she's Madge Smiley of the Scandals) a secret. .. .Eddie Davis is back at Leon & Eddie's. • • • The song-plugging boys are burned to a crisp because they were referred to as "muggs" in a recent newspaper article. . . .Irene Beasley, Pat Rooney, Mary Small, Rose Marie, Jack Pearl, Phil Spitalny. George Jessel, Rudy Vallee, Lanny Ross, Frank Parker, Jack Benny and many others will attend the Jewish Consumptive Relief dinner at the Astor Sunday .... Vallee doesn't attend many benefits, but he'll cancel dates to appear at worthy ones like this .... Wythe Williams, foreign newscaster, has his book "Dusk of Empire" released this Friday. . . .Every agent in town is running amuck trying to get Jean Sablon's signature on an "authorization" for pictures after viewing the NBC photos on the third floor.... Ray Perkins is working on a series of transcriptions .... A. & P.'s milk bread feeds 15-minute transcriptions to Chi's WMAG done by McKnight & Jordon called "Big Bill Baker", a kiddie show, featuring Jimmy Meighan and announced by Kelvin Keech. Spots are experiments for a big show if it clicks. • • • Radio Row is buzzing about a contemplated "Bank Night" for the airwaves. Reports state that a national figure traveled to D. C. to learn if there were any legal hold-ups. . . .Charles Martin dramatizes the story of Louis Thorvick, who served nine years in prison for an alleged $15,000 robbery, on Saturday nite's ciggie show ....Russ Walker, WHN's W -Telly announcer, will reside in Forest Hills after his marriage next month. .. .Rita Johnson quits the air this week for picture work on the coast . ©UEJT-ING LUPE VELEZ will be on the Eddie Cantor show next Sunday over CBS at 8:30 p.m. EST. Jimmy Wallington's parents also will continue on the program for more Hollywood sight-seeing. ROY ATWELL goes to the coast for the March 16 Jack Oakie College show over CBS at 9:30 p.m. EST. VIRGINIA VERRILL appears with Ed Wynn on March 20 at 8 p.m. over the NBC-Blue network. NICHOLAS JOY, leading man in the Broadway hit, "Yes, My Darling Daughter," is being interviewed by Nan Martell on the Theater Guide program over WINS at 11:30 this morning. DR. CYRIL VON BAUMANN, explorer and adventurer, is on today's Little Moments With Big People conducted by Douglas Allan over WINS at 2:12 p.m. WYTHE WILLIAMS, noted foreign correspondent, world traveler and author will be guest of Frankie Basch, WMCA's Roving Reporter tomorrow, at 3:45 p.m. CLYDE BARRIE, Negro baritone who rose to radio prominence after winning a place on Major Bowes' Amateur Hour, will be the guest soloist on the "Magazine of the Air" over the CBS network, March 19, at 11-11:30 a.m. NBC Sales Booklets NBC sales promotion division issued two pieces yesterday. One was an expensive four-page booklet on Arturo Toscanini signing with NBC for symphonic broadcasts and containing a facsimile of Toscanini's letter of acceptance and David Sarnoff's RCA president, statement to the public. Other piece was a jumbo RCA radiogram telling the trade about the 5,000 to 10,000 wattage increase granted WCKY. Former piece was sent to a large list of educators, civic organizations, and the trade, latter piece only went to the trade. WEVD Renews Ciggy Account "Avalon Cigarettes" program over WEVD has been renewed for 15 weeks, effective the coming Friday. ONE MINUTE INTERVIEW DEL CASINO "Knowing how hard it is for a young singer to get the proper vocal education, when the time comes for me to retire and I am fortunate enough to have enough wordly goods to do as I please. I will endow a fund that will give scholarships to those singers who wish to further their voices and education."