Radio daily (Feb-Mar 1937)

RADIO DAILY Thursday, March 18, 1937 Vol. 1, No. 27 Thurs., Mar. 18, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York. N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and Genera! Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All ri glits reserved. FINANCIAL (.Wednesday, Mar. 17) NEW YORK STOCK EXCHANGE High Low Close Am. Tel. & Tel 174l/4 173V4 17334 Crosley Radio 25 24'/2 247/8 Gen. Electric 59Vs 58% 58/2 North American .... 28Vs 27% 273/8 RCA Common 1 1 '/g 11% 11% RCA First Pfd 78 77 77/2 RCA $5 Pfd. B (100 Bid) Stewart Warner .... 20'/4 193/4 1934 Zenith Radio 37 36/2 36y2 NEW YORK CURB EXCHANGE Hazeltine Corp Majestic 4% 43/8 43/8 Nat. Union Radio.... 23^ 23,4 23/4 OVER THE COUNTER Bid CBS A 57% CBS B 57 Stromberg Carlson 16% 's + Net Chg. V4 Vi Vi — V4 — % Vi y2 — Vi Asked 59% 59 17V2 New CBS Variety Show "Will Wright, Vice-President" is the title of a new variety show that will debut Tuesday, 3-3:30 p.m., over the CBS network. It will be heard Tuesdays and Thursdays at the same hour. Will Wright, radio character actor, is writer, director and chief actor on the program, with a 16piece orchestra under Leith Stevens. Vanity Fair Opening April 10 Vanity Fair, swanky new night spot on 57th St. opposite Carnegie Hall, is undergoing final elaborate preparations for opening April 10. Star talent expected to be featured in the new rendezvous include Reed Lawton, Charlie Kemper, Lee Myles and his Vanity Fair Orchestra, Lesa Abbott and others. My Little Buckaroo from "Cherokee Strip" The maul heautiful ttong of its kind ! M. WITMAIIK & SOIVS RCA BIdg. New York City Spot Series Brings Surprising Results Using a radio spot campaign for the first time over KWTO. Springfield, Mo., Air Electric Sales Co. of Kansas City, manufacturers of Win Dynamo, received so many inquiries that it was necessary to establish a district distributor for 15 counties in Springfield, and also to establish distributing points in neighboring Arkansas, Kansas, and Oklahoma districts. The radio spots over KWTO lured 444 inquiries from Missouri, Arkansas, Kansas, Oklahoma. Texas, Louisiana, Colorado, North Dakota, Illinois, Mississippi, and Iowa in just 14 days. Sponsors now planning daily 15 minute broadcasts to back up intensive distributor efforts. Win Dynamo is latest invention designed to give rural homes electricity by means of wind generating. Sustaining Features For New Buckeye Net Cleveland — Sustaining features booked for this week on the new Buckeye-Network, regional web including WHK-WJAY, this city; WHK, Columbus; WKBN, Youngstown, and WSPD, Toledo, include WHK's Opera Series with Louis Rich, L. Nazar Kurkdjie's ensemble from the Hofbrau, Jimmy Ague and the Golden Girls, Gene LaValle's "Old Pop," Walden String Quartet of Cleveland College, Forest City Minstrels and Ruth Parks, and WHKC's Columbus Cowboys, Word Man and Meechy's western music. The network began functioning Monday with Dick O'Heren and Grace Williams in a song program and Gene Lavalle's "Hollywood Reporter," and West and Matey's songpatter program. Hank and Slim Newman's Georgia Crackers, sponsored by Crazy Water Crystals for six half-hours weekly, also are on the net. Renews for Third Year Springfield, Mo. — Phillips Petroleum Co., Bartlesville, Okla., has just renewed its contract to sponsor the late newscasts over KGBX for 52 more weeks. This marks the third consecutive year for Phillips News on KGBX. Phillips News booked for 8:30 p.m., Monday through Friday, 9 p.m., Saturdays; 7 p.m., Sundays. Starting April 1, Roi-Tan Cigars resume their "Man-to-Man" transcribed features over KGBX, having signed for a spot preceding the Phillips News each evening, including Sundays. Cottingham, McAndrews Upped Robert T. Cottingham, WBZ news and special events staff, next week will be promoted to WRC-WMAL, Washington, serving in a similar capacity. Emerson Waldman, now director of WRC-WMAL news and special events division, is resigning and William McAndrews, Waldman's assistant, succeeds to his post with Cottingham taking McAndrews assignment. Waldman is moving to Virginia and plans to travel for a time. WBZ and WRC-WMAL are NBC owned and operated stations. Blackstone to Use Spots Blackstone Products Co. (chocolate laxative) will use a series of spot announcements in its new advertising campaign. Blaine-Thompson has the account, with M. L. Ullman as account executive. Stories of Old Inns In New WCAE Series Pittsburgh — "A Night at the Inn," dramatic stories of famous old inns and taverns in America and Europe, made its debut over WCAE last night, 7:30-8 o'clock, sponsored by Victor Brewing Co. Programs, handled by Ed Harvey, the station's program director, will be historically correct in every detail, with a cast of actors employed to portray thrilling incidents. Earl Truxell's orchestra provides music, and there is a quartet consisting of Mai Thompson, Ed Sprague, James Hayden and Ray Griffin. Three Join Edward Petry Albert J. Young, Jr., for the past two years a member of the sales staff of WMCA in New York, has joined the local office of Edward Petry & Co., station representatives. Morris ("Steve") Mudge has resigned from the Chicago advertising staff of Conde Nast, where he was connected for two years, to join the Petry office here. Richard S. Daley, on the staff of Kelly Smith, newspaper representatives, for the last four years, is now in the Detroit offices of Edward Petry. Opportunity Nights Opportunity Night, a local feature over WBIG, in Greensboro, N. C, by one of the south's largest furniture stores, is featuring talent from various industrial establishments. On Saturday, the Mock-Judson-Voehringer Company, hosiery manufacturers, furnished a complete show. A cigar factory will furnish the show for Opportunity Night next Saturday. KGBX Adding 3 NBC Shows Springfield, Mo.— KGBX adds three new and outstanding NBC shows to its schedule in the month of April. Cycle Trades of America starts April 1; George Burns and Gracie Allen (Grapenuts), April 12, and Edwin C. Hill's new programs for American Tobacco Co., April 12. Moonettes Join Barney Rapp The Moonettes, popular singing trio appearing over WBIG, Greensboro, N. C, for the past six months, have joined the Barney Rapp Orchestra in St. Louis. cominc and come KARL A. BICKEL, president ot Continental Radio Co., Scripps-Howard radio subsidiary, will return to New York from Florida on April 2 to attend the Dutch Treat Club's dinner. WILLIAM S. HEDGES, general manager of WSAI-WLW, returns to Cincinnati tomorrow. "COOKIE BOWERS" (Morris Blau) and LARRY ADLER, harmonica virtuoso, sail today on the Normandie. BERNARD L. MILLER, attorney for the Santly Bros.-Joy, and the Select music companies, left yesterday for Hollywood to close motion picture music contracts. WILEY HARRIS of WJDX arrived in New York yesterday from Jackson, Mississippi. H. V. KALTENBORN, CBS commentator, flew aboard a United Airliner for Chicago last night to do a broadcast and then will go on to San Antonio, Tex. MRS. JASCHA HEIFETZ, the former picture star, FLORENCE VIDOR, sail for England today aboard the Berengaria. DEANNA DURBIN is east-bound to make recordings with Leopold Stokowski, at RCA Victor studio in Camden, N. J. Recordings will be made before work starts on their new picture. Psychological Drama Being Tried by WGN Chicago — An experimental psychological drama, "Drums of Conscience," will be tried over WGNMutual on Sunday at 1:30 p.m. CST, in the spot usually occupied by the University Broadcasting Council's Men of Destiny series. The play was written by Arthur K. Akers, author of Negro stories, in collaboration with James Whipple, chief of the UBC production staff. The script, woven around an old Negro legend, was rewritten more than a dozen times before being accepted. New Series on WCNW "The News Parade", a new series of dramatized news programs, will start Saturday on WCNW, Brooklyn. Allan Black will write and produce the programs. Scripts will be uncensored and contents will be closely guarded before the broadcasts. Joins "Unseen Friend" Cast Beneficial Management Corp., sponsor of the Unseen Friend program heard over CBS Sundays, 5-5: 30 p.m., has signed Dorothy Knox, Montreal actress, to appear on the program beginning with the March 28 broadcast. Aunt Susan Renewed by CBS Aunt Susan, popular Sunday morning CBS feature, will continue on that web indefinitely, according to a renewal set yesterday. Program, a sustainer, is aired 9-9:55 a.m., directed by Nila Mack. teo savs-.f-!,. Congratulations! WHN is fifteen years old today! DIAL 1010 M CM • LOEW S C3