Radio daily (Feb-Mar 1937)

Monday. March 22. 1937 RADIO DAILY: WITH THE ft WCHEN ft — By ADELE ALLERHAND — TUST before "Hammerstein Music Hall" time t'other night a psychic told Connie Gates she was completely surrounded (figuratively, of course) by California and the barbarous coast .... A. B. (after broadcast) she was recipient of Hollywood flicker offer .... Sylvia Froos Europe-bound March 27 via S.S. Paris to open at Victoria-Palace in London then to go Dublin-ward .... Sister Betty sails with her. . . .Martha Bos well and famille played hosts to Rockwell-O'Keefe's Bill Burton over the week-end .... Jean Ellington of (he contralto voice, to succeed Kathleen Barrie over WJZ Sundays, effective yesterday .... Abe Lyman's Muscovite nightingale premi-aired on the "Hammerstein Music Hall" program yesterday .... Joan Blaine of "Mary Marlin" fame is at the contract-signing stage for a new network show to begin May 1 . . . .Fayette Krum back in Chi after six weeks script-punching on an Arizona ranch. .. .Lily May Ledford, WLS fiddlin' lass from Kaintucky, fiddles better with her shoes off ... . she beats time thata way. . . .Drahmagal Ruth Bailey soon to be lead in CBS-MBS "Bachelor's Children" Which places her on three networks . . . .WMCA's Ruth Robbins will make vocal music as guest songbird on that station's Fox Amateur Hour March 29 Charlotte Buchwald, "The Playgoer", to discuss movie matters with silent screen star Lois Wilson March 23. . . . T ▼ Nancy Clancy, WINS' Gaelic sunshine-gal, has written 17 ditties all by herself Barbara La Marr, pulchritu dinous vocalizing ex-ticket taker, getting more svelte every day. . . The Twin Cities boast a femme current-event purveyor named Gertrude Lewis .... Gail Rees is the moniker of the new vocalizing optical treat who'll adorn the Lexington Grill with the Carl Ravell ork. . . .Francia White's big radio chance came when she "dubbed in" anonymously .... She was the Jenny Lind ghost voice in "The Mighty Barnum." . . . Advertising Women of New York held their most successful ball in years Friday night at the Hotel Biltmore Roof. More than 1.200 advertising, magazine and newspaper folk were included among the guests. CADI© PEE/CNALITItf • No. 16 in the Series of Who's Who in I he Industry • GUSTAV KLEMM, program director of WBAL, Baltimore, started composing at age of 9. Wrote book and music, and conducted orchestra for three years while at Baltimore Polytechnic Institute. After graduation, went to Peabody Conservatory of Music where he received several scholarships. At 19, had written a great deal, plus one operetta and one musical comedy. Enlisted during World War and made bandmaster of Camp Holabird Band of 65 men. Toured Eastern seaboard and was known as youngest bandmaster in service. Joined editorial staff of Baltimore Evening Sun in 1921 as movie, dramatic and music critic. Started association with Victor Herbert whom s| w he knew intmately until Herbert's death. When WBAL first went on air in 1925, Klemm was *- appointed to post of program director which -> jflHH he handled along with publicity and produc""""jir^^BB tion — not to mention duties as staff accompanist ^■HflNfetfjT IHB and musical director. Conducted W B A L's Twilight Concerts for 2 years, one of station's earliest and most popular features. Press of work and growth of station finally made it necessary for Klemm to concentrate entirely on program direction. Has built and produced hundreds of shows, musical, dramatic and "stunts." Has written articles for American Mercury, Travel, American Spectator, as well as all important musical magazines. Every "Big Time" artist sings his songs. His music has been used in many successful movies and radio shows. Recently requested by Enoch Pratt Library of Baltimore to present entire collection of his music to Fine Arts Department. Klemm feels that a good radio show is pretty much like a good song — both have to have showmanship, pace and cleverly devised climaxes. Was a composer at age of 9 C ECU ESTCASMUSIC VINCENT TRAVERS and his band, whose music comes over the NBCRed airena Sunday nights at 11:15, has signed an exclusive contract with Brunswick to produce records under the Vocalion label. First release, now being marketed, is "Love is Good for Anything That Ails You, ' and "Was It Rain?" The Freres Lombardo "went to town" again on Sunday with Guy introducing Carmen's latest efforts, titled, "Maybe" and "In an Inn by the Zuyder Zee" on his program over the CBS network. chanteuse. She warbles in her native tongue as well as in English. "I'm on a Sit-Down Strike for Love" is the moniker of timely ditty penned by NBC employees Reginald Thomas and Oscar Turner. The theme, called from front-page headlines, took them seven hours to set to music. Vincent Lopez and Tommy Cowan, the man who's responsible for his distinctive "Hello, Everybody," had a reunion the other day. Result being, the ivory-titillating maestro will again take the air over WOR Sunday March 21 at midnight. Maestro Horace Heidt, reading the musical omens as evidenced in the various recent polls, is taking a stand for sweeter music by adding three violins to his Brigadiers. The changewill go into effect Monday, March 29th, nn his 8 p.m. broadcast over CBS. Lou Shelley and Ork, now broudcasting over the Colonial network, will be aired via Mutual, effective this week. Shelley has just been signed by the Rockwell-O'Keefe office. Spot from which he broadcasts is the New Casino in the Hotel Brunswick, Boston. Emery Deut.sch, now broadcasting from the Rainbow Grill via NBC, has added a feminine voice to his male musical aggregation in the shape of Aurelia Colobon, Mexican "Names" for WINS Frolic Beginning today, the WINS Matinee Frolic, aired every Monday, 4:305 p.m. under the direction of Jack Bennett, will feature the music of name orchestras and performers under a deal between the station and Consolidated Radio Artists Inc. Present plans call for prominent guest from the ranks of the CRA every Monday. First to appear is Russ Morgan, today. Hew Accounts* At The Rainbow Room GLEN GRAY and the Casa Loma Orchestra Management Rockwell-O'Keefe, Inc. Radio City, N. Y. and Hollywood CBS American Tobacco Co., New York (Lucky Strike cigarettes), through Lord & Thomas, New York, STARTS Edwin C. Hill on 87 CBS stations, Mondays through Fridays, 12:15-12:30 p.m., on April 5. Repeat broadcast 2:30-2:45 p.m. to mountain and Pacific coast groups will not begin until May 3. Lever Bros., Cambridge, Mass. (Rinso & Lifebuoy) through Ruthrauff & Ryan, Inc., New York, RENEWS "Al Jolson Show" for 52 weeks on 60 CBS stations, Tuesdays, 8:30-9 p.m., with repeat at 11:30 p.m., effective March 23. National Biscuit Co.. New York (crackers) , through McCann-Erickson Inc., New York, STARTS "Twin Stars" on 66 CBS stations Sundays, 8-8:30 p.m., on March 28. Ford Motor Co., Detroit, through N. W. Ayer & Son, Inc., New York. RENEWS "Watch the Fun Go By" 84 CBS stations, Tuesdays 9-9:30 p.m., repeat 12 midnight to 12:30 a.m., effective April 6. NBC Charles H. Phillips Chemical Co., New York (Phillips Milk of Magnesia tablets and toothpaste) through Blackett-Sample-Hummert, Inc., New York, STARTS "Lorenzo Jones" on the basic NBC-Red network, Mondays through Thursdays, 4:4:15 p.m., on April 26. Ford Motor Co., Detroit, through N. W. Ayer & Son Inc., New York, RENEWS Rex Chandler on 60 NBC-Red network stations, Saturdays, 7-7:30 p.m., with repeat 11-11:30 p.m., effective April 10. MBS National Oil Products Co., Inc.. Harrison, N. J. (Admiracion shampoo) through Charles Dallas Reach Advertising, Newark, STARTS "Tim and Irene Noblette" on 12 MBS stations (WOR. WGN, CKLW, WAAB, WBAL WCAE. WGAR, KHJ, KFRC, KDB KGB. KWK), Sundays, 6:30-7 p.m., on April 18. KWK joins the net on April 25. McKesson & Robbins Inc., Bridgeport (Calox tooth powder), through Brown & Tarcher Inc., New York RENEWS "Meadows Beauty Forum" on 7 MBX MBS stations (WOR WGAR. WAAB. CKLW, WGN, KOIL WHB), Thursday, 9:45-10 a.m., with repeat 10:30-10:45 a.m.. effective April 8. "BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTES WJZ-10 P. M. E.S.T.— Friday NBC Network Dir.: A. & S. LYONS, Inc.